Growing a roofing business
Grow your roofing business.
Growing a roofing business: how to land more jobs, advertise after storms, win insurance work, price by the square, hire a second crew, and scale past one truck.
What actually moves the needle once you're open
The roofing businesses that scale are not the best installers, they are the best at lead flow and crew management. Storm response and insurance pipelines change the math entirely. So does adding a sales process that doesn't depend on the owner closing every kitchen-table conversation.
Most operators stall at one crew because the owner is the sales person, the project manager, and half the labor. The growth move is to separate those roles. Hire a foreman so the owner can sell. Build a sales process so a salesperson can close. Then add the second crew.
Michal Mujgoš, mujgos.com More about Michal → - $300k–$720k Earning potential Two or three crews with a real sales process
- Storm response + GBP Top channel Door-to-door plus reviews wins most jobs
- Per square Pricing model With clear allowances for tear-off surprises
- Crew foreman Best first hire Frees the owner to sell and bid
Honest check: are you ready to grow it?
Yes, keep reading if
- You're already operating but feel stuck at solo or near-solo
- You're working too many hours for the revenue, and you know it
- You're ready to fix pricing before you chase more leads
- You'd hire your first or second person this quarter if you knew how
- You want a business that runs without you in the truck
Skip this and read something else if
- You're pre-launch, so read the "start" guides first
- You want to grow without changing how you operate
- You're afraid of putting someone else on payroll
- You think "more leads" is the only answer
- You'd rather argue with this list than try the ideas in it
Your growth playbook
The order to actually do this in. Each step links a deep-dive guide.
- Fix your pricing Per-square cards with surprise allowances, clean contracts, and a real cost-of-goods model. Most growth problems are bidding problems. Read the guide →
- Own local search Google Business Profile, reviews, and rank for "roof replacement + your city". Read the guide →
- Turn on paid ads Google Ads for storm and leak searches, Facebook for neighborhood awareness and retargeting. Read the guide →
- Upgrade the website Big-ticket buyers vet you online before signing. Photos, reviews, and trust signals win bids. Get your website →
- Hire a foreman Free the owner from the job site so they can sell, bid, and manage. The first hire that actually moves the needle. Read the guide →
- Add a sales process Quotes that close on the same day, a CRM, follow-up sequences, and a real estimator role once volume justifies it. Read the guide →
How working with us actually goes
No 12-month contracts, no jargon, no lock-in. You pick what you need, we do the work, and you keep the keys.
- 01
Diagnose
Free 30-minute call. We figure out where you really are and what the next dollar of effort should go to. Honest read on whether we can help. If we can't, we'll point you at someone who can.
- 02
Plan
We write the next 90-day plan with you. Pricing fixes, channel priorities, hiring sequence, the order to do it in. So you stop guessing on Monday.
- 03
Build
We build or rebuild whatever the plan said. Usually a high-converting website, sometimes ad creative, occasionally a hiring playbook. Whatever moves the next milestone.
- 04
Grow
Ongoing playbooks and articles you can read in five minutes, plus a Slack thread or call when you're stuck. You run the business. We're the brain you call when something's off.
Want to grow faster than this?
Our guides show you how to do it yourself. These are the things we do for owners who'd rather have it done.
- Web Design & Development A website that books work, not one that wins awards. See what's included →
- Advertising & Campaigns Turn a budget into booked jobs, not impressions. See what's included →
- Search Engine Optimization Own the searches your customers already make. See what's included →
- Brand Strategy Decide what you stand for before you spend a dollar on ads. See what's included →
- UX & Customer Experience Make it easier to buy. Most sites are not. See what's included →
Growing a roofing business: guides
Written by Michal Mujgoš -
How to get clients for a roofing business: build to 25 leads a month
The channel mix that keeps a roofing crew booked: storm canvassing, reviews, realtor and adjuster referrals, paid last. Build to 25 leads a month.
-
How to grow a roofing business
How to grow a roofing business: hire a foreman first, build a sales process, add a production manager. The bottlenecks and org structure that beat one crew.
-
Setting prices and billing for a roofing business
Setting prices for a roofing business: per-square pricing at $400 to $700, decking allowances, change orders, deposits, and the bid math that protects margin.
-
How to advertise a roofing business on Facebook
How to advertise a roofing business on Facebook: target homeowners by zip and age, run lead forms and retargeting, and expect $15 to $40 per lead.
-
How to advertise a roofing business on Google
How to advertise a roofing business on Google: why Local Services Ads come first, what roofing leads cost on search, and when to add each Google product.
-
How to advertise a roofing business
How to advertise a roofing business: the channel mix of door-to-door, GBP, Google Ads, Facebook, yard signs, and wraps, with what to budget at each stage.
-
How to promote a roofing business on TikTok
How to promote a roofing business on TikTok: repair clips, drone walks, and storm content. Honest about the brand reach and recruiting it produces, not leads.
-
How to promote a roofing business on YouTube
How to promote a roofing business on YouTube: decision videos, install walkthroughs, claim explainers, and remarketing. One video pulls leads for years.
-
How to promote a roofing business on Instagram
How to promote a roofing business on Instagram: drone Reels, before-and-after carousels, time-lapse tear-offs, and review Stories that close on trust.
-
How to promote a roofing business locally
How to promote a roofing business locally: Google Business Profile, yard signs, neighborhood canvassing, and sponsorships. The local engine under $1,500/month.
-
How to run Facebook for a roofing business in 3 to 5 hours a week
What a working Facebook operation looks like for a roofer: the account structure that survives, a Page that proves you are real, and ads that book estimates.
-
How to run Google Ads for a roofing business
What a booked-job Google Ads account looks like for a roofer, why roofing is one of the costliest clicks on Google, and when to run it yourself or hand it off.
Don't reinvent the wheel.
Copy what works.
We build your website for you in 7 days. You own all of it, and most changes go live within 24 hours.
Get Your Website →Common questions about roofing businesses
The questions people ask us most before they start.
How do I get more roofing jobs?
Storm response wins fast cash. Door-to-door in target neighborhoods wins steady work. A strong Google Business Profile and reviews keep the phone ringing in between. Most established roofers run all three.
Read the full guide →Should I advertise on Google or Facebook?
Both have a place. Google captures urgent intent (leaks, storm damage). Facebook builds neighborhood awareness and remarkets to people who saw your yard signs. Start with Google Ads and a strong GBP, then add Facebook.
Read the full guide →How should I price roofing jobs?
Bid per square with clear scope and material allowances. Build margin for tear-off surprises (rotten decking, multiple layers). Protect against scope creep with a tight contract.
Read the full guide →When should I hire?
First hire is almost always a foreman who can run a crew without the owner on site. That frees the owner to sell and bid, which is the constraint on growth.
Read the full guide →How do I win insurance jobs?
Accreditation with major carriers, careful documentation (photos, scope), and a clean process for the homeowner. Insurance work is steadier and higher margin once you're set up for it.
Read the full guide →How do I grow beyond one crew?
Hire and train crews, add a sales process and a production manager, and build a brand homeowners trust on a big-ticket decision.
Read the full guide →