E-Commerce.
Sell online without paying the agency tax.
An e-commerce store is a sales floor. The same rules apply: fast checkout, clear pricing, real reviews, a reason to come back. We set up stores that run lean and convert from day one.
An online store is not a marketing project. It's a sales floor with software. The day-to-day work is unglamorous. Cleaning product titles, writing descriptions that answer the questions buyers actually ask, photographing the same item three different ways, fixing the shipping table so the rate at checkout matches the rate on the page. We sit inside Shopify, WooCommerce, or whatever you're already on, and we ship small changes every week that compound into real revenue.
Most owners think the problem is traffic. It almost never is. You can usually double sales without adding a single visitor by fixing the things that break trust on the page. A 6-second hero image. A price that hides until checkout. A reviews widget with three reviews from 2022. A returns policy buried in the footer. People came ready to buy and you talked them out of it. Adding more ad spend on top of that just buys you more drop-offs at a higher cost.
The fix is to treat the funnel as one product. Ad to landing page to product page to cart to checkout to the email you send 24 hours later. We rebuild it as a single path, not a Frankenstein of plugins. Then we keep it lean. Five fast pages beat fifty slow ones. One abandoned-cart email that actually arrives beats a 12-step automation nobody opens.
- 20 yrsDoing this professionally, 40,000 hours of it
- 1,000+Entrepreneurs helped
- 1.6M+Views on 150+ how-to videos. Check the work before you buy
Industry benchmarks, not our client data
The gap e-commerce has to close
- 80% Cart abandonment on mobile, against about 70% overall
- 48% Of abandons happen over shipping, tax or fees appearing late. That share is addressable
Eight in ten filled mobile baskets are abandoned. That is not weak demand. Those people picked the product, put it in the basket, and then met something at the checkout that changed their mind.
Nearly half the time it is the same something: the total goes up at the last step because shipping, tax or a fee appears that the product page never mentioned. The rest is forced account creation and too many steps. We quote the addressable share rather than a conversion lift on purpose. Baymard's own figure for what better checkout design can produce is around 35 percent, and we would treat that as a ceiling for a large store with a genuinely broken checkout, not as a forecast for yours.
Source: Baymard Institute cart-abandonment meta-analysis (50 studies) and 2026 checkout benchmarks
This is for you if
- Traffic is up but checkout abandonment is north of 70 percent
- Returning customers do not come back because the post-purchase experience is silent
- You have added apps until your storefront is held together with tape
- Sales plateaued and you cannot tell if it is pricing, UX, or the product
- You want to migrate platforms without losing months of revenue
What this looks like when it works
- Checkout abandonment drops from 75 to 80 percent down to closer to 50, the industry-healthy range
- Returning customers grow because the day-1 thank-you email actually sends and the day-30 win-back actually lands in the inbox
- Product pages load in under 2 seconds on phone, which is where 70 percent of your buyers already are
- You stop paying Shopify app subscriptions for things you don't use, and the apps that stay actually earn their fee
- Your Google Shopping spend produces an ROAS you can read on one screen, not buried in three dashboards
How we approach e-commerce
The handful of principles that decide what we do and what we skip.
-
Sell first, automate later
We get the manual sale working before we add a single automation on top of it.
-
Cut apps, don't add them
Every plugin you remove makes the store faster and the bill smaller. We start by removing.
-
Mobile is the store
If it doesn't work thumb-first on a 5-inch screen, it doesn't work. Desktop comes second.
-
One change, one number
We ship one fix at a time and we measure the one number it was supposed to move. No mystery 'redesigns'.
Questions owners ask before they commit
Shopify is easy. Why pay someone to set it up?
Installing Shopify is easy. Building a store that loads fast, checks out in the fewest taps, and does not break the first time a real customer touches it is not. Most stores are a theme install in a trench coat. We build the one that sells.
Which platform should I be on?
Whichever matches how you run the business, not whichever we resell. Shopify for most product brands, WooCommerce if you already live in WordPress, a heavier platform for a deep catalogue. We pick for you, not for our margin.
I'm scared a migration will break everything.
That is the right fear, and why we handle the migration, the redirects, and the data rather than hand you a checklist. You keep your rankings and your orders. Nothing goes dark.
How is this cheaper than a big agency?
Because you are not paying the agency tax: layers of account managers and a retainer for work that should be a fixed build. You get the store, the handover, and a price on the page.
How we compare to the alternatives
The honest sales argument. We will not pretend the other options do not exist.
Doing it yourself
- You and your team learning every platform from scratch
- The work eats nights and weekends
- Hard to tell what is actually working until you have burned the budget
- One channel at a time because you cannot run them all yourself
- Pricey mistakes you eat alone
With Mujgos
- An operator who has actually shipped this work for paying clients
- Plain-English plan, plain-English reporting, no PDFs to interpret
- Fixed scope, real deadline. No 12-month contracts
- Decisions in 48 hours, not 4 weeks
- You keep the keys to every account, tool, and asset
Typical agency
- Junior staff in a process they cannot change
- Dashboards that confuse instead of clarify
- 12-month contracts and cancellation clauses
- Cookie-cutter playbooks they run on every client
- Padded retainers that grow quietly over time
Inside e-commerce
Every sub-service under this umbrella. Pick the one that matches what you actually need help with.
- E-Commerce Development Build a store that sells on day one, not on launch day plus six months. See details →
- E-Commerce SEO Rank the pages that sell. Stop chasing keywords that don't. See details →
- B2B E-Commerce Sell to other businesses without a separate site or a sales rep in the loop. See details →
- E-Commerce UX Fix the friction that quietly kills half your sales. See details →
How working with us actually goes
No 12-month contracts, no jargon, no lock-in. You pick what you need, we do the work, and you keep the keys.
- 01
Diagnose
A free 30-minute call. We figure out where you really are and what the next dollar of effort should go to. Honest read on whether we can help. If we can't, we'll point you at someone who can.
- 02
Plan
We write the next 90-day plan with you. What to do first, what to skip, what to spend. So you stop guessing on Monday.
- 03
Build
We do the work. Site, ad campaigns, brand, automation. Whatever the plan said. Fast and on a fixed price, not on hours billed.
- 04
Grow
Ongoing playbooks and articles, plus a Slack thread or call when you're stuck. You run the business. We're the brain you call when something's off.
This is for you if
- You run a service business, local or online, doing real revenue
- You want the work done, not a deck about doing the work
- You're done paying agencies $5k/mo for "strategy" with no output
- You're willing to make decisions inside 48 hours, not 4 weeks
- You value plain English over agency-speak
- You're pre-launch — read the start guides on the industry hubs first
- You want a 24-month retainer with no clear deliverables
- You want to be the smartest person in the room
- You can't make decisions without a committee
- You'd rather argue with this list than try the work
More ways to grow
- Brand Strategy Decide what you stand for before you spend a dollar on ads.
- Advertising & Campaigns Turn a budget into booked jobs, not impressions.
- Search Engine Optimization Own the searches your customers already make.
- AI Search & AEO Be the answer the AI gives, not the link it skipped.
- UX & Customer Experience Make it easier to buy. Most sites are not.
- Web Design & Development A website that books work, not one that wins awards.
- E-Learning & Content Package what you know so it sells while you sleep.
- AI & Data Use AI where it actually moves the needle. Skip the rest.
Ready when you are.
Pick the offer that fits. We'll meet you there.