E-Commerce SEO.
Rank the pages that sell. Stop chasing keywords that don't.
E-commerce SEO is not blog posts about your industry. It is collection pages that rank for buyer intent, product pages with the right schema, and a site architecture Google can actually crawl. We fix the boring stuff that compounds, not the trendy stuff that doesn't.
Most e-commerce SEO advice tells you to start a blog. For most product brands that is the slowest path to revenue on the menu. The pages that actually print money are your category pages and your bestsellers. Google does not need 80 articles about how to tie a tie. It needs your 'mens silk ties' collection page to load in 1.5 seconds, have a real H1, 200 words of buyer-useful copy, ProductCollection schema, and internal links from the homepage. That is the work, and almost nobody does it.
The lie agencies sell is 'content velocity'. Twenty blog posts a month, none of them written by someone who has sold the product, all of them ranking for keywords that bring you traffic that never adds to cart. We ignore that game. We audit your existing collections and product URLs, find the ones already on page two for terms that buyers actually search, and push them to page one with on-page fixes and 4 or 5 real internal links. That is usually where the first 6 months of revenue come from.
The deeper work is technical. Faceted navigation that creates 40,000 thin pages Google indexes by accident. Product variants competing with themselves for the same keyword. A sitemap that lists URLs that 301 to other URLs. Pagination that breaks the crawl budget. Schema markup that is wrong because the theme injected it incorrectly. None of this is glamorous. All of it is what separates a store that ranks from one that does not.
This is for you if
- Product pages are not ranking and you do not know why
- Your category pages get traffic but no transactions
- Schema, canonical tags, and faceted navigation have never been audited
- You are spending on Google Shopping while organic does nothing
Want a number on it?
Every engagement is scoped to what you actually need. Tell us where you are, what you're trying to fix, and we'll come back with a straight price and a timeline. No retainers, no "discovery phases", no surprises.
What this looks like when it works
- Your top 20 collection pages rank in the top 5 for the search terms that actually convert to sales
- Organic revenue grows 30 to 80 percent year on year because the pages that already exist start ranking
- Google Shopping ROAS climbs because the feed is clean and the landing pages match the query
- Index bloat drops from 50,000 useless URLs to the few thousand that actually deserve to rank
- You stop paying for ads on branded and long-tail searches you should already be winning organically
How we approach e-commerce seo
The handful of principles that decide what we do and what we skip.
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Collections before blog posts
Your category pages are the asset. We fix them before we write a single article.
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Buyer intent over keyword volume
10,000 searches for 'how to choose' is worth less than 200 searches for 'buy X size Y'. We chase the second.
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Technical first, content second
If Google cannot crawl the store properly, no amount of content fixes it. We clean the plumbing first.
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Measure in revenue, not traffic
Sessions are vanity. We report on assisted and last-click organic revenue per page.
How we compare to the alternatives
The honest sales argument. We will not pretend the other options do not exist.
Doing it yourself
- You and your team learning every platform from scratch
- The work eats nights and weekends
- Hard to tell what is actually working until you have burned the budget
- One channel at a time because you cannot run them all yourself
- Pricey mistakes you eat alone
With Mujgos
- An operator who has actually shipped this work for paying clients
- Plain-English plan, plain-English reporting, no PDFs to interpret
- Fixed scope, real deadline. No 12-month contracts
- Decisions in 48 hours, not 4 weeks
- You keep the keys to every account, tool, and asset
Typical agency
- Junior staff in a process they cannot change
- Dashboards that confuse instead of clarify
- 12-month contracts and cancellation clauses
- Cookie-cutter playbooks they run on every client
- Padded retainers that grow quietly over time
How working with us actually goes
No retainers you can't escape, no jargon, no 12-month contracts. You pick what you need, we do the work, and you keep the keys.
- 01
Diagnose
A free 30-minute call. We figure out where you really are and what the next dollar of effort should go to.
- 02
Plan
We write the next 90 days with you. What to do first, what to skip, what to spend. So you stop guessing on Monday.
- 03
Build
We do the work. Fast and on a fixed price, not on hours billed.
- 04
Grow
Ongoing playbooks and a Slack thread or call when you're stuck. You run the business. We're the brain you call when something is off.
Ready when you are.
Pick the offer that fits. We'll meet you there.