E-Commerce UX.
Fix the friction that quietly kills half your sales.
Most store owners think low conversion is a traffic problem. It is almost always a friction problem. A 6-second product image. A shipping rate that changes at checkout. A size chart in a popup that closes on scroll. We watch real buyers, find the breaks, and fix them.
The work starts with watching. We install Hotjar or Microsoft Clarity, pull session recordings, time the cart flow on a 4G phone, and watch where 100 real shoppers stalled, rage-clicked, or quit. Then we write a list of the friction points ranked by what they are costing you in lost orders this month. Most stores have 10 to 20 of these. You fix the top 5, conversion lifts 20 to 50 percent, and nobody notices the design changed.
The lie is that conversion problems need a redesign. They almost never do. Your product photos are fine. Your brand is fine. What is not fine is the size chart that opens a modal that covers the add-to-cart button on mobile. The shipping rate that says 'calculated at checkout' until you hit checkout and discover the real number. The reviews widget that shows 3 stars because it is averaging 4 reviews from 2022 instead of the 200 reviews from this year. None of these need a rebrand. All of them need someone to actually shop the store with fresh eyes.
Once the obvious fixes are in, the work becomes a discipline. One change a week. Measure the one number it was supposed to move. Keep what works, roll back what does not. We run that loop for as long as the store is open. You stop guessing whether the next change will help. You know, because the data shows it. That is the difference between a store that grows quietly every month and one that plateaus and gets blamed on the algorithm.
This is for you if
- Cart abandonment is above 70 percent and you have tweaked nothing
- The size chart, shipping rate, or returns policy is killing checkout and you do not know it
- Your reviews widget shows four stars from 2022 instead of 4.8 from this year
- Mobile is a mess and 70 percent of traffic is on phones
Want a number on it?
Every engagement is scoped to what you actually need. Tell us where you are, what you're trying to fix, and we'll come back with a straight price and a timeline. No retainers, no "discovery phases", no surprises.
What this looks like when it works
- Checkout conversion lifts from 1 to 1.5 percent up to the 2 to 4 percent range, on the same traffic
- Cart abandonment drops from 75 to 80 percent down to the 50 to 60 percent industry-healthy range
- Mobile conversion catches up to desktop instead of being half of it
- You stop bleeding 30 percent of buyers between add-to-cart and order confirmation
- Your paid ad ROAS lifts even though you did not change a single ad, because more of the clicks now convert
How we approach e-commerce ux
The handful of principles that decide what we do and what we skip.
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Watch the tape first
We pull the session recordings before we have an opinion. Owners are usually wrong about where the store breaks.
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Friction over features
Most of the win is removing things, not adding them. A shorter checkout beats a fancier one.
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One change, one number
Every change is tied to a metric. If we cannot measure the lift, we do not claim it.
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Mobile first, always
70 percent of your buyers are on a phone. We test there first and fix there first.
How we compare to the alternatives
The honest sales argument. We will not pretend the other options do not exist.
Doing it yourself
- You and your team learning every platform from scratch
- The work eats nights and weekends
- Hard to tell what is actually working until you have burned the budget
- One channel at a time because you cannot run them all yourself
- Pricey mistakes you eat alone
With Mujgos
- An operator who has actually shipped this work for paying clients
- Plain-English plan, plain-English reporting, no PDFs to interpret
- Fixed scope, real deadline. No 12-month contracts
- Decisions in 48 hours, not 4 weeks
- You keep the keys to every account, tool, and asset
Typical agency
- Junior staff in a process they cannot change
- Dashboards that confuse instead of clarify
- 12-month contracts and cancellation clauses
- Cookie-cutter playbooks they run on every client
- Padded retainers that grow quietly over time
How working with us actually goes
No retainers you can't escape, no jargon, no 12-month contracts. You pick what you need, we do the work, and you keep the keys.
- 01
Diagnose
A free 30-minute call. We figure out where you really are and what the next dollar of effort should go to.
- 02
Plan
We write the next 90 days with you. What to do first, what to skip, what to spend. So you stop guessing on Monday.
- 03
Build
We do the work. Fast and on a fixed price, not on hours billed.
- 04
Grow
Ongoing playbooks and a Slack thread or call when you're stuck. You run the business. We're the brain you call when something is off.
Ready when you are.
Pick the offer that fits. We'll meet you there.