E-Commerce Development.
Build a store that sells on day one, not on launch day plus six months.
Most store builds are theme installs in a trench coat. The owner picks a $300 template, bolts on 14 apps, and wonders why nothing converts. We build stores that load fast, check out clean, and don't break the first time a real customer touches them.
The build itself is unglamorous. We pick the platform that matches how you actually run the business, Shopify for most product brands, WooCommerce if you already live inside WordPress, BigCommerce or Magento if you have a catalog deep enough to justify the overhead. Then we strip the demo content, write the product templates around the question a buyer is typing into Google, set up the checkout in the fewest possible steps, and ship a store you can update without a developer in the room.
The lie owners are sold is that a great store needs a custom theme and a 12-week roadmap. It does not. It needs a fast cart, a real product page, and a checkout that does not ask for a phone number when the customer just wants to pay. The brands you admire on Instagram are running stock Shopify themes with five apps and a tight photographer. The agency tax goes into custom code you cannot edit and animations that slow the page down on the phones where 70 percent of your buyers shop.
Once the store is live, the work shifts to compounding small wins. A clearer size chart that drops returns by 4 percent. A bundled upsell on the product page that nudges average order value up. A shipping rate that finally matches what the page promises. We ship one change a week, measure the one number it was supposed to move, and keep the store lean. No theme refresh every six months. No mystery plugins. Just a store that gets a little better every Friday.
- 20 yrsDoing this professionally, 40,000 hours of it
- 1,000+Entrepreneurs helped
- 1.6M+Views on 150+ how-to videos. Check the work before you buy
Industry benchmarks, not our client data
The gap e-commerce has to close
- 80% Cart abandonment on mobile, against about 70% overall
- 48% Of abandons happen over shipping, tax or fees appearing late. That share is addressable
Eight in ten filled mobile baskets are abandoned. That is not weak demand. Those people picked the product, put it in the basket, and then met something at the checkout that changed their mind.
Nearly half the time it is the same something: the total goes up at the last step because shipping, tax or a fee appears that the product page never mentioned. The rest is forced account creation and too many steps. We quote the addressable share rather than a conversion lift on purpose. Baymard's own figure for what better checkout design can produce is around 35 percent, and we would treat that as a ceiling for a large store with a genuinely broken checkout, not as a forecast for yours.
Source: Baymard Institute cart-abandonment meta-analysis (50 studies) and 2026 checkout benchmarks
This is for you if
- You are selling on Shopify or WooCommerce and the store feels generic
- Your conversion rate is below 1.5 percent and you suspect the build is to blame
- You are paying for 12 apps that should have been built in from day one
- You need a custom store, not a theme with an upgrade plan
What it costs
No proposal theatre. These are the real numbers, and the full list for every service is on the pricing page.
- $3,700£2,899 Lead Conversion Website System Up to 5 pages, high-conversion layout, mobile, speed, schema, GA4, GTM, lead-form integration. Works for small catalogs and service-led product brands.
- £4k to £12k Custom store build Full Shopify, WooCommerce, BigCommerce or Magento build with custom templates, app setup, payment and shipping configuration, and a clean handover. Most builds land in the middle of the range.
- $400£320/mo Performance Care & Growth Support Ongoing speed, conversion, and product page work after launch. One change a week, measured against one number.
Need a number for your situation?
The prices above cover the standard engagement. If yours is bigger, messier, or does not look like any of that, tell us where you are and what you are trying to fix and we will come back with a straight price and a timeline. No lock-in, no "discovery phases", no surprises.
What this looks like when it works
- The store is live and taking real orders in 4 to 8 weeks, not 6 months
- Mobile pages load under 2 seconds even on a 4G phone in a bad signal area
- You can add a product, swap a hero image, or change a price yourself without calling a developer
- Your app bill drops noticeably because half of what you were paying for was not earning it
- Checkout conversion sits in the 2 to 4 percent range from day one instead of 0.5 percent
How we approach e-commerce development
The handful of principles that decide what we do and what we skip.
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Platform fits the business
We pick the stack that matches your team and your catalog. Shopify wins most of the time. Sometimes it does not.
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Strip before you stack
Default themes and core features first. Apps only when the core runs out of road.
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Mobile is the store
If it does not work thumb-first on a small screen, it does not work. Desktop is the bonus.
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Owner can edit it
You should be able to ship a sale, swap a photo, or change copy in 5 minutes. No lock-in.
Questions owners ask before they commit
Isn't setting up a store the easy part now?
Installing a theme is easy. Building a store that loads fast, checks out in the fewest taps, and does not break the first time a real customer touches it is not. We build the one that sells, not the one that just exists.
How long until I'm actually selling?
The point is you sell on day one, not launch day plus six months of fixes. We strip the demo content, write the product pages around what a buyer actually searches, and ship a store that works out of the gate.
Can I run it myself after?
Yes. You get a store you can update without a developer in the room, plus the handover, so you are not paying us every time you add a product. If you would rather not touch it, send us the change and it ships within 24 hours.
How we compare to the alternatives
The honest sales argument. We will not pretend the other options do not exist.
Doing it yourself
- You and your team learning every platform from scratch
- The work eats nights and weekends
- Hard to tell what is actually working until you have burned the budget
- One channel at a time because you cannot run them all yourself
- Pricey mistakes you eat alone
With Mujgos
- An operator who has actually shipped this work for paying clients
- Plain-English plan, plain-English reporting, no PDFs to interpret
- Fixed scope, real deadline. No 12-month contracts
- Decisions in 48 hours, not 4 weeks
- You keep the keys to every account, tool, and asset
Typical agency
- Junior staff in a process they cannot change
- Dashboards that confuse instead of clarify
- 12-month contracts and cancellation clauses
- Cookie-cutter playbooks they run on every client
- Padded retainers that grow quietly over time
How working with us actually goes
No 12-month contracts, no jargon, no lock-in. You pick what you need, we do the work, and you keep the keys.
- 01
Diagnose
A free 30-minute call. We figure out where you really are and what the next dollar of effort should go to.
- 02
Plan
We write the next 90 days with you. What to do first, what to skip, what to spend. So you stop guessing on Monday.
- 03
Build
We do the work. Fast and on a fixed price, not on hours billed.
- 04
Grow
Ongoing playbooks and a Slack thread or call when you're stuck. You run the business. We're the brain you call when something is off.
Ready when you are.
Pick the offer that fits. We'll meet you there.