B2B E-Commerce.
Sell to other businesses without a separate site or a sales rep in the loop.
Selling to businesses online is not retail with a bigger basket. Buyers want gated pricing, net terms, repeat orders, quote requests, and a login that remembers what they bought last quarter. We build B2B storefronts that take the rep out of the easy 80 percent of orders.
B2B e-commerce is the most under-built corner of the web. Most B2B sellers still take orders by email or phone, retype them into an accounting system, and call that a sales process. The buyer on the other side wants to log in at 7am, see the price they negotiated, reorder the SKUs they bought last month, and pay on 30-day terms. They do not want to call your rep. Building that experience is straightforward on Shopify Plus, BigCommerce B2B Edition, WooCommerce with the right plugins, or Magento.
The lie is that B2B is too complicated for self-serve. It is not. The complications are not the order itself, they are the account structure: company-level accounts with multiple buyers, role-based permissions, tax exemption certificates, customer-specific catalogs and pricing tiers, net terms with credit checks. All of that is solved. We pick the stack, configure it for how your customers actually buy, and migrate the spreadsheet pricing you have been maintaining for 8 years into a system the buyer logs into.
The payoff is what happens to your team. Your sales rep stops typing in reorders that the customer would happily place themselves. Your accounts team stops chasing PDFs of POs because the system captures them. You free up 10 to 20 hours a week that used to go into clerical work, and your reps spend that time on new accounts. The store does not replace the sales relationship. It removes the part of the relationship that was never about selling.
- 20 yrsDoing this professionally, 40,000 hours of it
- 1,000+Entrepreneurs helped
- 1.6M+Views on 150+ how-to videos. Check the work before you buy
Industry benchmarks, not our client data
The gap e-commerce has to close
- 80% Cart abandonment on mobile, against about 70% overall
- 48% Of abandons happen over shipping, tax or fees appearing late. That share is addressable
Eight in ten filled mobile baskets are abandoned. That is not weak demand. Those people picked the product, put it in the basket, and then met something at the checkout that changed their mind.
Nearly half the time it is the same something: the total goes up at the last step because shipping, tax or a fee appears that the product page never mentioned. The rest is forced account creation and too many steps. We quote the addressable share rather than a conversion lift on purpose. Baymard's own figure for what better checkout design can produce is around 35 percent, and we would treat that as a ceiling for a large store with a genuinely broken checkout, not as a forecast for yours.
Source: Baymard Institute cart-abandonment meta-analysis (50 studies) and 2026 checkout benchmarks
This is for you if
- You sell to businesses and your storefront still looks consumer
- Pricing depends on customer tier, account, or contract and the site cannot handle it
- Sales reps still field price requests because the store cannot show real prices
- You need approvals, POs, and tiered catalogs and your platform fights you on all of it
What it costs
No proposal theatre. These are the real numbers, and the full list for every service is on the pricing page.
- £8k to £25k B2B build scope Platform setup, account structure, gated pricing, terms, quote flows, and ERP integration. Most builds land at £12k to £18k. Larger catalogs and complex ERPs push higher.
- $190£150/hr Advanced Technical ERP integration work, custom B2B logic, migration from legacy systems. Used after launch for ongoing changes.
Need a number for your situation?
The prices above cover the standard engagement. If yours is bigger, messier, or does not look like any of that, tell us where you are and what you are trying to fix and we will come back with a straight price and a timeline. No lock-in, no "discovery phases", no surprises.
What this looks like when it works
- 60 to 80 percent of repeat orders move to self-serve, freeing your reps for new business
- Your accounts team stops spending Fridays reconciling PDFs against the ledger
- Buyers can reorder, see their order history, and pay on terms without calling anyone
- Net terms and credit limits are enforced automatically, so you stop shipping to customers who are over their limit
- Your sales reps go from order takers to actual sellers, and the new-business pipeline grows because of it
How we approach b2b e-commerce
The handful of principles that decide what we do and what we skip.
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Remove the rep from the easy orders
The reorder of last month's SKUs should not need a phone call. We build the part that runs itself first.
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Account structure first
Companies, roles, approvers, and pricing tiers are the foundation. The catalog and checkout come second.
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Talk to the ERP, not around it
If the store and the accounting system disagree about an invoice, the buyer never trusts either one. We wire them together.
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Same checkout, different rules
We do not run a separate site for B2B. One store, with logged-in buyers getting their pricing and terms.
Questions owners ask before they commit
Can B2B really work without a rep on every deal?
For the repeat and mid-size orders, yes. Gated pricing, account logins, quote flows, and reorder buttons let buyers self-serve, so your reps spend time on the deals that actually need them.
Do I need a separate site for B2B and B2C?
Usually not. We build the B2B logic, pricing tiers, terms, tax, into one site with the right access rules, so you maintain one store instead of two.
My buyers are old-school. Will they use a portal?
They already order everything else online. Give them pricing they can see and a reorder that takes ten seconds, and they use it, because it is faster than emailing your rep and waiting.
How we compare to the alternatives
The honest sales argument. We will not pretend the other options do not exist.
Doing it yourself
- You and your team learning every platform from scratch
- The work eats nights and weekends
- Hard to tell what is actually working until you have burned the budget
- One channel at a time because you cannot run them all yourself
- Pricey mistakes you eat alone
With Mujgos
- An operator who has actually shipped this work for paying clients
- Plain-English plan, plain-English reporting, no PDFs to interpret
- Fixed scope, real deadline. No 12-month contracts
- Decisions in 48 hours, not 4 weeks
- You keep the keys to every account, tool, and asset
Typical agency
- Junior staff in a process they cannot change
- Dashboards that confuse instead of clarify
- 12-month contracts and cancellation clauses
- Cookie-cutter playbooks they run on every client
- Padded retainers that grow quietly over time
How working with us actually goes
No 12-month contracts, no jargon, no lock-in. You pick what you need, we do the work, and you keep the keys.
- 01
Diagnose
A free 30-minute call. We figure out where you really are and what the next dollar of effort should go to.
- 02
Plan
We write the next 90 days with you. What to do first, what to skip, what to spend. So you stop guessing on Monday.
- 03
Build
We do the work. Fast and on a fixed price, not on hours billed.
- 04
Grow
Ongoing playbooks and a Slack thread or call when you're stuck. You run the business. We're the brain you call when something is off.
Ready when you are.
Pick the offer that fits. We'll meet you there.