CMS & Platforms.
Pick the right platform for how you actually work, then make it behave.
WordPress, Webflow, Astro, Shopify, Squarespace. The right platform is the one that fits how you update content and how much you want to spend. We pick honestly, set it up properly, and remove the plugins and apps that are silently slowing it down.
What the work looks like. We start by asking how often the site really changes, who edits it, and what it has to integrate with. If pages change weekly and the editor is non-technical, WordPress with a small set of plugins usually wins. If the site is mostly marketing and changes monthly, Astro is faster, cheaper to host, and easier to keep secure. If you are running a shop, it is Shopify nine times out of ten. If you are stuck on Webflow or Squarespace and it is fine, we will say so and not sell you a migration. The platform is a tool. We pick it for the job.
The lie owners get sold is that one platform is universally better. It is not. WordPress people think everyone should be on WordPress. Webflow people think everyone should be on Webflow. Headless people think everyone should be headless. The truth is most service businesses get the worst of all worlds because they picked a platform their last agency liked, then bolted 24 plugins on top to make it do things it was not built for. The fix is to honestly match the platform to the work, then strip it back to what actually earns its keep.
After this, the platform stops fighting you. Updates run cleanly. The editor can publish a service page without calling a developer. The hosting bill is in line with what the site actually needs. And because the stack is honest, you can hand it to another developer in three years without an archaeological dig. The CMS becomes infrastructure, not a personality.
- 200+Websites built over 20 years
- +30%More patient enquiries, reported by Ivan Zoralek after his rebuild
- 7 daysFrom kickoff to live
- 24hMost changes shipped
Industry benchmarks, not our client data
The gap web design & development has to close
- 1.5% What the bottom quarter of websites convert at
- 5% What top-quartile pages reach in most verticals
The bottom quarter of sites turn about one and a half visitors in a hundred into an enquiry. Top-quartile pages reach around five. That is the realistic distance, and it is the distance we work in.
We are deliberately not quoting the top decile at 11.45 percent. Within a single vertical the spread between best and worst is usually two to three times, not five, so treat three times as the working expectation and anything beyond it as a good year rather than a plan. Your industry, your prices and your market decide most of the ceiling before we touch anything.
What we can change is structure: what the page promises before anyone scrolls, how quickly it proves it with real proof rather than adjectives, whether there is a page for the specific job somebody searched for, and how little stands between deciding to call and calling.
Source: 2026 cross-industry conversion benchmarks (median 2.35%, Contentsquare, 46bn sessions; quartile spread from 2026 benchmark aggregates)
This is for you if
- You are stuck on a CMS your team cannot update without breaking things
- You are migrating from Webflow to WordPress (or vice versa) and do not know where to start
- Your stack is held together with tape and nobody understands the whole picture
- You want a CMS your team actually uses, not one that needs a developer for every comma
What it costs
No proposal theatre. These are the real numbers, and the full list for every service is on the pricing page.
- $400£320/mo Performance Care & Growth Support Managed plan for owners who want their CMS looked after every month: updates, monitoring, 2 hours of dev support, and a monthly performance check.
- $190£150/hr Advanced Technical Consulting One-off platform setup, migration, or cleanup work. Most engagements land between 6 and 20 hours.
Need a number for your situation?
The prices above cover the standard engagement. If yours is bigger, messier, or does not look like any of that, tell us where you are and what you are trying to fix and we will come back with a straight price and a timeline. No lock-in, no "discovery phases", no surprises.
What this looks like when it works
- The platform fits how you actually update the site, not how an agency wanted to build it
- Plugin and app bills drop because the unused ones get cut
- Editors can ship a new service page without a developer in the loop
- The site is small enough that another developer can take it over without a rebuild
- You can answer 'why this CMS' with reasons that match your business, not slogans
How we approach cms & platforms
The handful of principles that decide what we do and what we skip.
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Match the tool to the work
Weekly editor, WordPress. Monthly marketing, Astro. Shop, Shopify. We do not force-fit.
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Cut plugins and apps first
Most platform problems are too many add-ons, not the wrong platform. We start by removing.
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Editor over engineer
The person who edits the site is the customer of the CMS. We design it for them.
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Boring on purpose
We pick stacks another developer can pick up cold. No clever lock-in.
Questions owners ask before they commit
Which platform should I use?
Whichever matches how you actually run the business, not whichever is trendy or whichever we resell. We pick for your workflow and budget, then set it up so it behaves instead of fighting you.
I already have a platform I hate. Am I stuck?
No. Either we tame the one you have, or we move you to one that fits, keeping your content and your SEO. You should not spend your week wrestling the tool that is meant to help.
Won't switching platforms be a nightmare?
It is a nightmare when it is unplanned. We handle the migration, the redirects, and the training, so the switch is a smooth handover, not a lost month.
How we compare to the alternatives
The honest sales argument. We will not pretend the other options do not exist.
Doing it yourself
- You and your team learning every platform from scratch
- The work eats nights and weekends
- Hard to tell what is actually working until you have burned the budget
- One channel at a time because you cannot run them all yourself
- Pricey mistakes you eat alone
With Mujgos
- An operator who has actually shipped this work for paying clients
- Plain-English plan, plain-English reporting, no PDFs to interpret
- Fixed scope, real deadline. No 12-month contracts
- Decisions in 48 hours, not 4 weeks
- You keep the keys to every account, tool, and asset
Typical agency
- Junior staff in a process they cannot change
- Dashboards that confuse instead of clarify
- 12-month contracts and cancellation clauses
- Cookie-cutter playbooks they run on every client
- Padded retainers that grow quietly over time
How working with us actually goes
No 12-month contracts, no jargon, no lock-in. You pick what you need, we do the work, and you keep the keys.
- 01
Diagnose
A free 30-minute call. We figure out where you really are and what the next dollar of effort should go to.
- 02
Plan
We write the next 90 days with you. What to do first, what to skip, what to spend. So you stop guessing on Monday.
- 03
Build
We do the work. Fast and on a fixed price, not on hours billed.
- 04
Grow
Ongoing playbooks and a Slack thread or call when you're stuck. You run the business. We're the brain you call when something is off.
More inside Web Design & Development
- Web Design A site designed around the booking, not the brand video.
- Website Development A fast, clean build on a CMS you can actually update.
- Website Redesign & Migration Replace the old site without losing the SEO you already paid for.
- Website Optimization Make the site you already have faster, safer, and harder-working.
- International & Multilingual Run two or three languages on one site without breaking Google.
Ready when you are.
Pick the offer that fits. We'll meet you there.