Local Service Ads management.
Get Google Guaranteed, set up once, then it is yours to run.
Local Service Ads sit above everything, including the map pack, and you are charged per lead rather than per click. The badge does a lot of the trust work for you. Getting it is a compliance project, not an ad campaign, which is why we sell it as a one-time setup rather than a monthly fee you would still be paying in a year.
LSA is the only Google placement where a stranger sees a green tick next to your name before they have read a word about you. For a homeowner choosing who to let into the house, that badge closes a gap that copy cannot.
What surprises owners is what actually drives the ranking. It is not budget. It is responsiveness, review volume and rating, proximity, and whether your business hours say you are open when people are searching. Miss calls and you slide down, regardless of what you are willing to spend.
The other half is disputes. You will be charged for leads that were the wrong service, the wrong area, or plain spam. Every one of those is disputable, and businesses that dispute consistently pay far less per real job than the ones that never look. It takes about ten minutes a week, so we set up the process and show you how to run it rather than charging you a retainer to click the same button.
- 200+Ad accounts built and run over 20 years
- 5+ yrsAverage client relationship. The longest is 11 years
- WeeklyHands on the account, not a monthly report
- Booked jobsWhat we report on. Not clicks
Industry benchmarks, not our client data
The gap advertising & campaigns has to close
- 20-40% Of a neglected Google Ads budget goes to clicks that were never going to convert
- ~10% Waste on a tightly managed account. It never reaches zero, and anyone telling you otherwise has not looked
Most accounts are not losing money on strategy. They are losing it on broad match with no negative keyword list, and on conversion tracking that counts button clicks instead of booked jobs. Audits repeatedly put that waste between a fifth and two fifths of spend. A disciplined search account on tight match types runs around a tenth.
So the honest promise is halving the leak, not eliminating it. Some waste is the cost of discovery: you cannot find the searches that convert without paying for a few that do not. On any real budget, closing most of a 30 percent leak is still worth more than any clever campaign idea layered on an account that is still bleeding.
Source: 2026 Google Ads benchmark and account-audit analyses
This is for you if
- You want to pay for leads rather than clicks
- You are licensed and insured and not using the badge that proves it
- You are being charged for leads that were never your service or your area
- Calls go to voicemail during the day and you are not sure what it costs
Need a number for your situation?
The prices above cover the standard engagement. If yours is bigger, messier, or does not look like any of that, tell us where you are and what you are trying to fix and we will come back with a straight price and a timeline. No lock-in, no "discovery phases", no surprises.
What this looks like when it works
- The Google Guaranteed badge above the map pack
- Cost measured per lead you can actually work, not per click
- Money back on leads that were never yours to begin with
- A clear picture of what missed calls are costing every month
How we approach local service ads management
The handful of principles that decide what we do and what we skip.
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Answer the phone
No amount of budget outranks a business that picks up. This is the lever most owners ignore.
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Dispute every week
Disputes expire. Left for a quarter, that money is simply gone, which is why the routine matters more than the retainer.
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Narrow beats wide
A tight service area with a strong answer rate beats a wide one that spreads you thin.
Questions owners ask before they commit
How is this different from Google Ads?
Google Ads charges per click and gives you control over keywords, copy and landing pages. LSA charges per lead, sits above the map pack, and gives you almost no controls. Most service businesses should run both: LSA for the badge and cheap intent, Ads for the volume and control.
What actually decides where we rank in LSA?
Review score and volume, how fast and how often you answer, how close you are to the searcher, and your business hours. Budget affects how often you show, not how high you place.
Can we really get money back on bad leads?
Yes, for leads that were the wrong service, outside your area, or spam. It is not automatic. Somebody has to file them every week, which is the part that gets dropped.
How we compare to the alternatives
The honest sales argument. We will not pretend the other options do not exist.
Doing it yourself
- You and your team learning every platform from scratch
- The work eats nights and weekends
- Hard to tell what is actually working until you have burned the budget
- One channel at a time because you cannot run them all yourself
- Pricey mistakes you eat alone
With Mujgos
- An operator who has actually shipped this work for paying clients
- Plain-English plan, plain-English reporting, no PDFs to interpret
- Fixed scope, real deadline. No 12-month contracts
- Decisions in 48 hours, not 4 weeks
- You keep the keys to every account, tool, and asset
Typical agency
- Junior staff in a process they cannot change
- Dashboards that confuse instead of clarify
- 12-month contracts and cancellation clauses
- Cookie-cutter playbooks they run on every client
- Padded retainers that grow quietly over time
How working with us actually goes
No 12-month contracts, no jargon, no lock-in. You pick what you need, we do the work, and you keep the keys.
- 01
Diagnose
A free 30-minute call. We figure out where you really are and what the next dollar of effort should go to.
- 02
Plan
We write the next 90 days with you. What to do first, what to skip, what to spend. So you stop guessing on Monday.
- 03
Build
We do the work. Fast and on a fixed price, not on hours billed.
- 04
Grow
Ongoing playbooks and a Slack thread or call when you're stuck. You run the business. We're the brain you call when something is off.
More inside Advertising & Campaigns
- Digital Advertising Paid that books jobs, not paid that buys impressions.
- Google Ads Catch the buyer at the moment they type the problem.
- Social Media Advertising Meta ads that book leads. Not boosted posts that feed the ego.
- Performance Marketing Paid where every line item is measured against revenue.
- Programmatic & RTB Display done with adult supervision. Only when it pays back.
- Campaign Strategy & Audit Find the money leaking out of your paid accounts. Then plug it.
- Email Marketing The cheapest channel you already own. Most owners ignore it.
Ready when you are.
Pick the offer that fits. We'll meet you there.