Email Marketing.
The cheapest channel you already own. Most owners ignore it.
Email is the highest-margin channel a service business has, because you already own the list and the platforms do not charge per send. Yet most owners send one Christmas newsletter a year and call it done. We build the lifecycle that turns existing customers and warm leads into repeat work and referrals.
We start by picking the right platform. Mailchimp for simple lists, Klaviyo for ecommerce, HubSpot for sales-led, ActiveCampaign for service businesses with longer cycles. Then we import your existing list, clean the dead addresses, set up deliverability properly with SPF, DKIM, and DMARC, and build the lifecycle: welcome sequence for new leads, nurture for the ones not ready to buy, reactivation for cold customers, and the quarterly broadcast that keeps the brand warm without burning the list.
The lie is that email is dead and nobody opens it. It is not. People do not open generic mass-blast newsletters from companies they barely remember. They do open useful, well-timed messages from businesses they have already paid. A 35 percent open rate on a re-engagement email is normal when the sender, the subject line, and the segment are right. The other lie is that automation is impersonal. A well-written automated email feels more personal than the rushed quarterly newsletter you wrote at 11pm on Sunday.
After 90 days of a real lifecycle, owners see two shifts. Existing customers come back faster, because you stayed in their inbox between jobs without being annoying. And warm leads who almost bought, but did not, finally do, because the follow-up did the work instead of the salesperson having to chase. Email becomes the cheapest channel in the mix on a per-lead basis, by a long way.
- 200+Ad accounts built and run over 20 years
- 5+ yrsAverage client relationship. The longest is 11 years
- WeeklyHands on the account, not a monthly report
- Booked jobsWhat we report on. Not clicks
Industry benchmarks, not our client data
The gap advertising & campaigns has to close
- 20-40% Of a neglected Google Ads budget goes to clicks that were never going to convert
- ~10% Waste on a tightly managed account. It never reaches zero, and anyone telling you otherwise has not looked
Most accounts are not losing money on strategy. They are losing it on broad match with no negative keyword list, and on conversion tracking that counts button clicks instead of booked jobs. Audits repeatedly put that waste between a fifth and two fifths of spend. A disciplined search account on tight match types runs around a tenth.
So the honest promise is halving the leak, not eliminating it. Some waste is the cost of discovery: you cannot find the searches that convert without paying for a few that do not. On any real budget, closing most of a 30 percent leak is still worth more than any clever campaign idea layered on an account that is still bleeding.
Source: 2026 Google Ads benchmark and account-audit analyses
This is for you if
- You have a list and you do not email it
- You email it and nobody opens
- Your 'welcome sequence' is one auto-reply that has not been touched in three years
- You are paying for Mailchimp or Klaviyo and using 5 percent of what it does
What it costs
No proposal theatre. These are the real numbers, and the full list for every service is on the pricing page.
- $140£110/hr Email Strategy & Implementation Standard rate for platform setup, flow build, copywriting, and ongoing optimization. Billed in 1-hour increments.
- $190£150/hr Advanced Technical Work For deliverability engineering, complex segmentation, CRM-to-ESP integrations, and HubSpot or Klaviyo deep work.
- $850£650 one-time Advanced Tracking & Data Infrastructure GTM container, GA4 configuration, conversion tracking, call tracking, Meta Pixel, event tracking, custom reporting dashboard. For wiring email revenue back into the broader funnel.
Need a number for your situation?
The prices above cover the standard engagement. If yours is bigger, messier, or does not look like any of that, tell us where you are and what you are trying to fix and we will come back with a straight price and a timeline. No lock-in, no "discovery phases", no surprises.
What this looks like when it works
- Existing customers book repeat work without you chasing them
- Warm leads who 'went quiet' actually come back and sign
- Open rates and click rates beat industry averages within 60 days
- Email becomes the cheapest channel in your mix on a cost-per-lead basis
- The list grows on purpose, with a real reason to subscribe, not by accident
How we approach email marketing
The handful of principles that decide what we do and what we skip.
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Lifecycle before broadcast
Welcome, nurture, and reactivation flows go in first. The newsletter is the last thing we build, not the first.
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Segment ruthlessly
We do not send the same email to a new lead and a 5-year customer. Smaller lists, sharper sends, higher revenue.
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Write like you would speak
Emails should read like a useful note from a person, not a press release from a brand. We edit toward that.
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Protect the list
Deliverability is fragile. We send less and better, not more and worse. The list is worth more than this month's send.
Questions owners ask before they commit
Isn't email dead? Doesn't everyone ignore it?
The list you own is the cheapest, highest-returning channel there is, and most owners let it rot. Done with real stories and offers, it quietly outperforms the paid channels you pay a fortune for.
I don't want to spam my customers.
Neither do we. Good email is welcome because it is useful and well timed, not blasted. We write the kind people actually open, and you keep the trust you built.
I barely have a list. Is it worth it?
Then we start building it and set up the few automated emails that do the heavy lifting: the welcome, the follow-up, the re-engage. A small list, done right, still pays for itself.
How we compare to the alternatives
The honest sales argument. We will not pretend the other options do not exist.
Doing it yourself
- You and your team learning every platform from scratch
- The work eats nights and weekends
- Hard to tell what is actually working until you have burned the budget
- One channel at a time because you cannot run them all yourself
- Pricey mistakes you eat alone
With Mujgos
- An operator who has actually shipped this work for paying clients
- Plain-English plan, plain-English reporting, no PDFs to interpret
- Fixed scope, real deadline. No 12-month contracts
- Decisions in 48 hours, not 4 weeks
- You keep the keys to every account, tool, and asset
Typical agency
- Junior staff in a process they cannot change
- Dashboards that confuse instead of clarify
- 12-month contracts and cancellation clauses
- Cookie-cutter playbooks they run on every client
- Padded retainers that grow quietly over time
How working with us actually goes
No 12-month contracts, no jargon, no lock-in. You pick what you need, we do the work, and you keep the keys.
- 01
Diagnose
A free 30-minute call. We figure out where you really are and what the next dollar of effort should go to.
- 02
Plan
We write the next 90 days with you. What to do first, what to skip, what to spend. So you stop guessing on Monday.
- 03
Build
We do the work. Fast and on a fixed price, not on hours billed.
- 04
Grow
Ongoing playbooks and a Slack thread or call when you're stuck. You run the business. We're the brain you call when something is off.
More inside Advertising & Campaigns
- Digital Advertising Paid that books jobs, not paid that buys impressions.
- Local Service Ads management Get Google Guaranteed, set up once, then it is yours to run.
- Google Ads Catch the buyer at the moment they type the problem.
- Social Media Advertising Meta ads that book leads. Not boosted posts that feed the ego.
- Performance Marketing Paid where every line item is measured against revenue.
- Programmatic & RTB Display done with adult supervision. Only when it pays back.
- Campaign Strategy & Audit Find the money leaking out of your paid accounts. Then plug it.
Ready when you are.
Pick the offer that fits. We'll meet you there.