Campaign Strategy & Audit.
Find the money leaking out of your paid accounts. Then plug it.
Most paid accounts have 20 to 40 percent of the budget bleeding into things that will never produce a customer. A campaign audit finds the leaks and writes a plan to plug them. You walk away with a written diagnosis and a 90-day plan, whether you hire us to execute or not.
The audit is a fixed-scope project. We get read access to Google Ads, Meta Ads Manager, GA4, GTM, and your CRM or call-tracking platform. We spend a focused week inside the accounts. We pull the search-term reports, the placement reports, the audience overlaps, the conversion-tracking setup, and the landing-page funnels. We reconcile what the platforms claim against what your business actually books. Then we write it up: what is working, what is leaking, what to kill, what to test, what to ignore for now.
The lie is that an audit is a sales tool agencies use to win the next retainer. Most are. Ours is a deliverable you can take to any other agency, your in-house team, or a freelancer and have them execute. The output is a written PDF and a 30-minute walkthrough. If we are a fit for the execution, great. If not, you still got the diagnosis. You should never pay a monthly retainer to an agency that has not first looked honestly at what is broken.
After the audit, owners typically find three to five quick wins worth a meaningful share of monthly revenue each. Negative keywords nobody added. A retargeting audience that has been disabled for six months. A conversion event that double-counts and inflates ROAS. A landing page so slow on phone that 60 percent of the budget is wasted before the page even loads. The 90-day plan turns those finds into sequenced action so you do not try to fix everything in one week.
- 200+Ad accounts built and run over 20 years
- 5+ yrsAverage client relationship. The longest is 11 years
- WeeklyHands on the account, not a monthly report
- Booked jobsWhat we report on. Not clicks
Industry benchmarks, not our client data
The gap advertising & campaigns has to close
- 20-40% Of a neglected Google Ads budget goes to clicks that were never going to convert
- ~10% Waste on a tightly managed account. It never reaches zero, and anyone telling you otherwise has not looked
Most accounts are not losing money on strategy. They are losing it on broad match with no negative keyword list, and on conversion tracking that counts button clicks instead of booked jobs. Audits repeatedly put that waste between a fifth and two fifths of spend. A disciplined search account on tight match types runs around a tenth.
So the honest promise is halving the leak, not eliminating it. Some waste is the cost of discovery: you cannot find the searches that convert without paying for a few that do not. On any real budget, closing most of a 30 percent leak is still worth more than any clever campaign idea layered on an account that is still bleeding.
Source: 2026 Google Ads benchmark and account-audit analyses
This is for you if
- You inherited an ad account and do not know what is actually running
- Your agency just renewed and you cannot tell if you should keep them
- ROAS dropped in the last 60 days and no one can name the cause
- You want a second opinion that is not trying to sell you the next retainer
What it costs
No proposal theatre. These are the real numbers, and the full list for every service is on the pricing page.
- $850£650 one-time Advanced Tracking & Data Infrastructure GTM container, GA4 configuration, conversion tracking, call tracking, Meta Pixel, event tracking, custom reporting dashboard. Often paired with the audit to fix what we find.
- $140£110/hr Audit & Strategy Consulting Standard rate for the audit itself, the written report, and the walkthrough call. Most audits run 8-15 hours depending on account complexity.
- $190£150/hr Advanced Technical Work For deep tracking debugging, attribution rebuilds, and complex multi-account audits.
Need a number for your situation?
The prices above cover the standard engagement. If yours is bigger, messier, or does not look like any of that, tell us where you are and what you are trying to fix and we will come back with a straight price and a timeline. No lock-in, no "discovery phases", no surprises.
What this looks like when it works
- You know exactly where 20 to 40 percent of the budget is going wrong
- You have a written plan that any competent operator can execute, including your in-house team
- Quick wins recover real money within the first two weeks
- Tracking gets honest, so future decisions stop being made on inflated numbers
- You stop wondering whether your current agency is good enough; you have an outside read
How we approach campaign strategy & audit
The handful of principles that decide what we do and what we skip.
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Diagnose before prescribe
We do not propose a retainer before we have looked. The audit comes first, the decision second.
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Reconcile to the CRM
Platform numbers get checked against the calendar and the bookkeeper. The truth is in the bookings.
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Quick wins separated from structural fixes
Some fixes pay back this week. Some take a quarter. We label them so you do not start the wrong one.
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Yours to keep
The audit is a deliverable, not a sales pitch. You can take the plan anywhere.
Questions owners ask before they commit
What do I actually get from an audit?
A written, honest walk-through of what you are spending, what is working, and what to kill in the first week. You keep the plan whether or not you hire us.
My agency says everything's fine. Why get a second opinion?
Because fine is not a number. An audit answers the question they may be dodging: what does a booked job cost on each channel? If the account is healthy, you will know. If it is leaking, you will see exactly where.
Isn't this just a sales pitch in disguise?
No. The deliverable is the plan, and it is yours to run yourself if you want. We would rather earn the work by being useful than trap you in a discovery phase.
How we compare to the alternatives
The honest sales argument. We will not pretend the other options do not exist.
Doing it yourself
- You and your team learning every platform from scratch
- The work eats nights and weekends
- Hard to tell what is actually working until you have burned the budget
- One channel at a time because you cannot run them all yourself
- Pricey mistakes you eat alone
With Mujgos
- An operator who has actually shipped this work for paying clients
- Plain-English plan, plain-English reporting, no PDFs to interpret
- Fixed scope, real deadline. No 12-month contracts
- Decisions in 48 hours, not 4 weeks
- You keep the keys to every account, tool, and asset
Typical agency
- Junior staff in a process they cannot change
- Dashboards that confuse instead of clarify
- 12-month contracts and cancellation clauses
- Cookie-cutter playbooks they run on every client
- Padded retainers that grow quietly over time
How working with us actually goes
No 12-month contracts, no jargon, no lock-in. You pick what you need, we do the work, and you keep the keys.
- 01
Diagnose
A free 30-minute call. We figure out where you really are and what the next dollar of effort should go to.
- 02
Plan
We write the next 90 days with you. What to do first, what to skip, what to spend. So you stop guessing on Monday.
- 03
Build
We do the work. Fast and on a fixed price, not on hours billed.
- 04
Grow
Ongoing playbooks and a Slack thread or call when you're stuck. You run the business. We're the brain you call when something is off.
More inside Advertising & Campaigns
- Digital Advertising Paid that books jobs, not paid that buys impressions.
- Local Service Ads management Get Google Guaranteed, set up once, then it is yours to run.
- Google Ads Catch the buyer at the moment they type the problem.
- Social Media Advertising Meta ads that book leads. Not boosted posts that feed the ego.
- Performance Marketing Paid where every line item is measured against revenue.
- Programmatic & RTB Display done with adult supervision. Only when it pays back.
- Email Marketing The cheapest channel you already own. Most owners ignore it.
Ready when you are.
Pick the offer that fits. We'll meet you there.