Social Media Advertising.
Meta ads that book leads. Not boosted posts that feed the ego.
Meta advertising on Facebook and Instagram is the second pillar after Google for most service businesses. The buyer is not searching, but they are scrollable and they can be retargeted. Done right it turns a quiet feed into a steady supply of warm leads. Done wrong it is boosted-post spend and confused metrics.
The work starts with the Meta Pixel and the Conversions API. If those are not firing properly, no campaign can be trusted. Once tracking is solid we build a small set of campaigns: retargeting for the warm audience that already touched your site or watched your video, lead-form campaigns for the offers Meta is good at, and a tightly targeted prospecting layer to feed the funnel. Creative is written and shot for the platform, not repurposed from a Google ad. Weekly reviews kill what is not working.
The lie is that Facebook is dead and TikTok is the future. For service businesses, both are wrong. Meta is alive because the audience your buyer demographic uses every day is still on Facebook and Instagram. TikTok rarely pays back for a local plumber, dentist, or accountant, because the platform's strength is reach to entertainment-mode users, not buyers. The other lie is that boosted posts work. They do not. They are the most expensive way to spend ad money on Meta because they bypass the targeting, the placements, and the optimization the real Ads Manager gives you.
After 60 days, the retargeting layer alone often pays back the whole engagement. People who visited your site once start calling. The prospecting campaigns start filling the top of the funnel with cheap warm leads. You stop boosting posts on Saturdays and start running a real account, with creative tested against creative, audience tested against audience, and budget moving toward whatever is winning.
- 200+Ad accounts built and run over 20 years
- 5+ yrsAverage client relationship. The longest is 11 years
- WeeklyHands on the account, not a monthly report
- Booked jobsWhat we report on. Not clicks
Industry benchmarks, not our client data
The gap advertising & campaigns has to close
- 20-40% Of a neglected Google Ads budget goes to clicks that were never going to convert
- ~10% Waste on a tightly managed account. It never reaches zero, and anyone telling you otherwise has not looked
Most accounts are not losing money on strategy. They are losing it on broad match with no negative keyword list, and on conversion tracking that counts button clicks instead of booked jobs. Audits repeatedly put that waste between a fifth and two fifths of spend. A disciplined search account on tight match types runs around a tenth.
So the honest promise is halving the leak, not eliminating it. Some waste is the cost of discovery: you cannot find the searches that convert without paying for a few that do not. On any real budget, closing most of a 30 percent leak is still worth more than any clever campaign idea layered on an account that is still bleeding.
Source: 2026 Google Ads benchmark and account-audit analyses
This is for you if
- You boosted posts last quarter and the leads were tire-kickers
- Meta Pixel was installed by your previous agency and nobody checks if it still fires
- You are spending on Instagram and getting comments, not customers
- You want to advertise on Facebook but cannot write an ad that converts
What it costs
No proposal theatre. These are the real numbers, and the full list for every service is on the pricing page.
- $1,500£1,200/mo Meta Lead Acquisition System Campaign build, targeting strategy, retargeting, Meta Pixel, lead-form or landing campaigns, and ongoing optimization.
- $850£650 one-time Advanced Tracking & Data Infrastructure GTM container, GA4 configuration, conversion tracking, call tracking, Meta Pixel, event tracking, custom reporting dashboard.
Need a number for your situation?
The prices above cover the standard engagement. If yours is bigger, messier, or does not look like any of that, tell us where you are and what you are trying to fix and we will come back with a straight price and a timeline. No lock-in, no "discovery phases", no surprises.
What this looks like when it works
- Retargeting earns its keep on its own by month two
- Your cost per lead on Meta becomes a real number you can compare to Google
- Boosted posts stop and a structured account starts
- Creative and audiences are tested against each other, not just trusted on instinct
- Your funnel finally has a warm layer feeding the bottom
How we approach social media advertising
The handful of principles that decide what we do and what we skip.
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Pixel before promise
We will not promise anything until tracking is firing properly. Bad data buys bad decisions.
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Retarget first, prospect second
Warm traffic is cheaper to convert. We harvest the existing visitors before we spend on strangers.
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Creative is the lever
On Meta, creative matters more than audience. We test fast and kill bad ads fast.
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No boosted posts
Boosted posts are a tax on the lazy. We run real campaigns in Ads Manager, with real structure, every time.
Questions owners ask before they commit
Don't boosted posts do the same thing?
Boosting buys you likes and a warm feeling. It rarely books a job. We run proper campaigns with objectives, audiences, and offers built to turn a scroll into a lead, not applause.
My customers aren't really on social. Does this work for me?
They are on it, they are just not searching for you there. Meta is how you stay in front of the people who visited once and did not call. It is memory and retargeting, not cold pitching.
How is this different from a social media manager posting for me?
Posting builds an audience slowly. Paid social books leads now. Different jobs. We do the ads that produce enquiries, and report them in leads, not follows.
How we compare to the alternatives
The honest sales argument. We will not pretend the other options do not exist.
Doing it yourself
- You and your team learning every platform from scratch
- The work eats nights and weekends
- Hard to tell what is actually working until you have burned the budget
- One channel at a time because you cannot run them all yourself
- Pricey mistakes you eat alone
With Mujgos
- An operator who has actually shipped this work for paying clients
- Plain-English plan, plain-English reporting, no PDFs to interpret
- Fixed scope, real deadline. No 12-month contracts
- Decisions in 48 hours, not 4 weeks
- You keep the keys to every account, tool, and asset
Typical agency
- Junior staff in a process they cannot change
- Dashboards that confuse instead of clarify
- 12-month contracts and cancellation clauses
- Cookie-cutter playbooks they run on every client
- Padded retainers that grow quietly over time
How working with us actually goes
No 12-month contracts, no jargon, no lock-in. You pick what you need, we do the work, and you keep the keys.
- 01
Diagnose
A free 30-minute call. We figure out where you really are and what the next dollar of effort should go to.
- 02
Plan
We write the next 90 days with you. What to do first, what to skip, what to spend. So you stop guessing on Monday.
- 03
Build
We do the work. Fast and on a fixed price, not on hours billed.
- 04
Grow
Ongoing playbooks and a Slack thread or call when you're stuck. You run the business. We're the brain you call when something is off.
More inside Advertising & Campaigns
- Digital Advertising Paid that books jobs, not paid that buys impressions.
- Local Service Ads management Get Google Guaranteed, set up once, then it is yours to run.
- Google Ads Catch the buyer at the moment they type the problem.
- Performance Marketing Paid where every line item is measured against revenue.
- Programmatic & RTB Display done with adult supervision. Only when it pays back.
- Campaign Strategy & Audit Find the money leaking out of your paid accounts. Then plug it.
- Email Marketing The cheapest channel you already own. Most owners ignore it.
Ready when you are.
Pick the offer that fits. We'll meet you there.