Digital Advertising.
Paid that books jobs, not paid that buys impressions.
Digital advertising is Google plus Meta plus the long tail of channels in between. Run as one system it can be the most reliable lead source a service business has. Run as a pile of disconnected accounts it is just a monthly invoice. We run it as a system, with one tracking spine and one weekly review.
The work starts with one tracking spine. GTM container, GA4, conversion events for every lead surface, call tracking on the phone number, Meta Pixel and CAPI for the social side. Once we can actually see what is happening, we audit existing campaigns, kill the ones bleeding money, and rebuild around the keywords and audiences that book real jobs. Google for high-intent searches, Meta for retargeting and offer-led acquisition. One dashboard, one weekly review, one Friday email.
The lie is that you need to be on every platform. You do not. For most service businesses two channels carry 90 percent of the wins. Google search captures the buyer at the moment of intent. Meta keeps you in front of the 95 percent who clicked once and did not call. The rest, TikTok, YouTube, programmatic display, are layers you add only when the first two are saturated and tracked. Spread thin across six channels is how you blow a budget across six dashboards and learn nothing.
After 30 days you can answer the only question that matters: what does a booked job cost on each channel. After 60 you have shifted budget toward the winners on a weekly cadence. After 90 you can defend every line of spend with a number and a reason. The dashboards stop being theatre and start being a tool you actually open before you sign off the next month's invoice.
- 200+Ad accounts built and run over 20 years
- 5+ yrsAverage client relationship. The longest is 11 years
- WeeklyHands on the account, not a monthly report
- Booked jobsWhat we report on. Not clicks
Industry benchmarks, not our client data
The gap advertising & campaigns has to close
- 20-40% Of a neglected Google Ads budget goes to clicks that were never going to convert
- ~10% Waste on a tightly managed account. It never reaches zero, and anyone telling you otherwise has not looked
Most accounts are not losing money on strategy. They are losing it on broad match with no negative keyword list, and on conversion tracking that counts button clicks instead of booked jobs. Audits repeatedly put that waste between a fifth and two fifths of spend. A disciplined search account on tight match types runs around a tenth.
So the honest promise is halving the leak, not eliminating it. Some waste is the cost of discovery: you cannot find the searches that convert without paying for a few that do not. On any real budget, closing most of a 30 percent leak is still worth more than any clever campaign idea layered on an account that is still bleeding.
Source: 2026 Google Ads benchmark and account-audit analyses
This is for you if
- You are getting impressions but not bookings
- You cannot tell which channel is actually working
- Your retargeting is technically running and you have never seen the audience size
- You have been on every platform and feel busy without seeing results
What it costs
No proposal theatre. These are the real numbers, and the full list for every service is on the pricing page.
- $2,100£1,650/mo Multi-Channel Lead System Google + Meta management, cross-platform tracking, retargeting framework, unified reporting, priority support.
- $850£650 one-time Advanced Tracking & Data Infrastructure GTM container, GA4 configuration, conversion tracking, call tracking, Meta Pixel, event tracking, custom reporting dashboard.
Need a number for your situation?
The prices above cover the standard engagement. If yours is bigger, messier, or does not look like any of that, tell us where you are and what you are trying to fix and we will come back with a straight price and a timeline. No lock-in, no "discovery phases", no surprises.
What this looks like when it works
- You can answer 'what does an ad cost me per booked job' in pounds, not cents per click
- Two channels carry the load instead of six channels splitting the budget into noise
- Lead quality improves because the targeting and offer finally match
- Budget shifts to winners every week without you having to ask
- You stop guessing and start running paid like a system
How we approach digital advertising
The handful of principles that decide what we do and what we skip.
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Tracking before scaling
We will not push more budget into a channel we cannot measure properly. Track first, then spend.
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Two channels, done well
Google plus Meta covers most service businesses. We earn the right to add a third by saturating the first two.
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Cut weekly, scale monthly
Losers get pulled on Friday. Winners get more budget the first of the month. The rhythm is the system.
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Track the call, not the click
A booked job in your calendar is the only number that matters. Everything upstream is a proxy.
Questions owners ask before they commit
Do I really need to be on every platform?
No, and spreading thin is how budgets die. For most service businesses two channels carry ninety percent of the wins: Google for the buyer at the moment of intent, Meta to stay in front of the ninety-five percent who clicked once and did not call. We earn the right to add a third only after those two are saturated and tracked.
How is this different from an agency that just runs my ads?
Most run each account in its own silo and report clicks. We run Google and Meta as one system with a single tracking spine and one Friday report, so you can finally answer the only question that matters: what does a booked job cost on each channel.
My retargeting is technically running. Isn't that enough?
If you have never seen the audience size, it probably is not working. We rebuild the tracking first, GTM, GA4, call tracking, Meta Pixel and CAPI, so the retargeting actually reaches the people who almost bought instead of quietly spending on no one.
How fast will I see it working?
Clean data in 30 days, budget shifting to the winners by 60, every line of spend defensible by 90. Anyone promising results in week one is guessing, because there is nothing trustworthy to optimise yet.
How we compare to the alternatives
The honest sales argument. We will not pretend the other options do not exist.
Doing it yourself
- You and your team learning every platform from scratch
- The work eats nights and weekends
- Hard to tell what is actually working until you have burned the budget
- One channel at a time because you cannot run them all yourself
- Pricey mistakes you eat alone
With Mujgos
- An operator who has actually shipped this work for paying clients
- Plain-English plan, plain-English reporting, no PDFs to interpret
- Fixed scope, real deadline. No 12-month contracts
- Decisions in 48 hours, not 4 weeks
- You keep the keys to every account, tool, and asset
Typical agency
- Junior staff in a process they cannot change
- Dashboards that confuse instead of clarify
- 12-month contracts and cancellation clauses
- Cookie-cutter playbooks they run on every client
- Padded retainers that grow quietly over time
How working with us actually goes
No 12-month contracts, no jargon, no lock-in. You pick what you need, we do the work, and you keep the keys.
- 01
Diagnose
A free 30-minute call. We figure out where you really are and what the next dollar of effort should go to.
- 02
Plan
We write the next 90 days with you. What to do first, what to skip, what to spend. So you stop guessing on Monday.
- 03
Build
We do the work. Fast and on a fixed price, not on hours billed.
- 04
Grow
Ongoing playbooks and a Slack thread or call when you're stuck. You run the business. We're the brain you call when something is off.
More inside Advertising & Campaigns
- Local Service Ads management Get Google Guaranteed, set up once, then it is yours to run.
- Google Ads Catch the buyer at the moment they type the problem.
- Social Media Advertising Meta ads that book leads. Not boosted posts that feed the ego.
- Performance Marketing Paid where every line item is measured against revenue.
- Programmatic & RTB Display done with adult supervision. Only when it pays back.
- Campaign Strategy & Audit Find the money leaking out of your paid accounts. Then plug it.
- Email Marketing The cheapest channel you already own. Most owners ignore it.
Ready when you are.
Pick the offer that fits. We'll meet you there.