Local SEO.
Get into the map pack, where the calls actually come from.
Local SEO is the work of being one of the three businesses Google puts on the map when somebody nearby types your service. It is the highest-intent traffic on the internet and it costs nothing per click.
The map pack is decided by three things Google will admit to: relevance, distance, and prominence. Distance you cannot change. Relevance and prominence you absolutely can. Relevance is your Google Business Profile being filled out completely and honestly, with the right primary category, every service listed, real photos, and posts that show the business is alive. Prominence is everything else on the web agreeing that you exist and are respected: consistent name, address and phone across directories, links from local organizations, and a steady flow of genuine reviews.
Where owners go wrong is treating the profile as a set-and-forget listing. They claim it, upload a logo, and never touch it again. Meanwhile the competitor two miles away posts weekly, answers questions, has 180 reviews to your 12, and has a proper page on their site for every suburb they serve. Google reads all of that as a business that is more established. It is not a clever trick. It is just doing the obvious thing consistently for longer than the other guy.
We build the profile out properly, create the location and service pages that back it up, clean up the citation mess left by years of inconsistent listings, and install a review-request system that runs itself. Then we watch the map-pack position for your real target searches from the ZIP codes that matter, not from wherever the reporting tool happens to sit.
- 100+Local SEO clients over 20 years
- 5+ yrsAverage client relationship. The longest is 11 years
- MonthlyCompetitor positions tracked, not just yours
- 4 minHow long the monthly report takes to read
Industry benchmarks, not our client data
The gap this work has to close
- 5.1% The most clicks any organic result below the top spot got in a local search click test
- 16.1% Went to the first business in the map pack. The three pack listings took 28.8% between them
That is the case for the map pack, and it is a distribution rather than a promise. In BrightLocal's click test of local service searches, with Local Services Ads on the page, the first map-pack listing alone took 16.1 percent of clicks and the second 10.4 percent. Below the top organic result, no organic listing took more than 5.1 percent. The top organic spot did better, at 25.5 percent, but in some of the test pages it was a directory such as Yelp rather than a business.
The intent is high: in a 2016 Google diary study of US smartphone users, 76 percent of people who searched on their phone for something nearby visited a related business within a day. But be clear about what can move. Google ranks local results mainly on relevance, distance and popularity, and nobody can change how far a searcher is from you. Getting into the pack takes months, not weeks, longer in a crowded city, and in some areas it will not happen at all.
Sources: BrightLocal, Local Services Ads Click Study (2018, 5,500 testers); Google/Purchased Digital Diary (2016); Google Business Profile Help, how local ranking works
This is for you if
- Competitors sit in the map pack and you are nowhere near it
- You have 12 reviews and the shop down the road has 200
- You serve six towns and have one page that lists all of them in a sentence
- Your phone number is different on three different directory listings
- You are paying for ads to appear in searches you should own for free
What it costs
No proposal games. These are the real numbers, and the full list for every service is on the pricing page.
- $1,400£1,100/mo Local SEO Google Business Profile management, weekly posts, location and service pages, citation cleanup, review system, local link building, and monthly reporting. Starting price for SEO on its own.
- $850£650 one-time Advanced Tracking & Data Infrastructure GTM container, GA4 configuration, call tracking, and organic conversion tracking, so organic leads are counted as leads rather than sessions.
Need a number for your situation?
The prices above cover the standard engagement. If yours is bigger, messier, or does not look like any of that, tell us where you are and what you are trying to fix and we will come back with a straight price and a timeline. No lock-in, no "discovery phases", no surprises.
What this looks like when it works
- You show up in the three-pack for the searches that end in a call
- Your review count and rating stop being the reason people pick someone else
- You rank in the towns you serve, not just the one you are registered in
- Direction requests and profile calls become a number you can actually track
- Your listings say the same thing everywhere, so Google stops hedging on you
How we approach local SEO
The handful of principles that decide what we do and what we skip.
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The profile is the product
For a local business the Google Business Profile outranks the website for the searches that matter most. We treat it that way.
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Real pages for real areas
One honest page per town beats forty spun ones. Google got good at spotting the difference years ago.
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Reviews on a system, not a panic
A steady trickle from a process beats twenty in a week when you remember to ask.
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Measure from the ZIP code, not the office
Rank tracking from a single point tells you nothing about a service area. We track a grid.
Questions owners ask before they commit
What is the map pack and why does it matter so much?
It is the block of three businesses with the map above the normal results. For 'near me' and service searches on a phone it takes up most of the screen, so those three get the overwhelming majority of the calls. Everything below it is fighting for scraps.
We are not in the city center. Can we still rank there?
Usually yes, but it is harder the further you are from where people search. We widen your reach with real location pages, service-area settings, and local signals rather than pretending you have an office you do not.
Do reviews really change rankings?
They change rankings and they change whether someone calls you after they see you. We build a system that asks every happy customer at the right moment, so the flow is steady instead of a panic every six months.
How we compare to the alternatives
The honest sales argument. We will not pretend the other options do not exist.
Doing it yourself
- You and your team learning every platform from scratch
- The work eats nights and weekends
- Hard to tell what is actually working until you have burned the budget
- One channel at a time because you cannot run them all yourself
- Pricey mistakes you eat alone
With Mujgos
- An operator who has actually shipped this work for paying clients
- Plain-English plan, plain-English reporting, no PDFs to interpret
- Fixed scope, real deadline. No 12-month contracts
- Decisions in 48 hours, not 4 weeks
- You keep the keys to every account, tool, and asset
Typical agency
- Junior staff in a process they cannot change
- Dashboards that confuse instead of clarify
- 12-month contracts and cancellation clauses
- Cookie-cutter playbooks they run on every client
- Padded retainers that grow quietly over time
How working with us actually goes
No 12-month contracts, no jargon, no lock-in. You pick what you need, we do the work, and you keep the keys.
- 01
Diagnose
A free 30-minute call. We figure out where you really are and what the next dollar of effort should go to.
- 02
Plan
We write the next 90 days with you. What to do first, what to skip, what to spend. So you stop guessing on Monday.
- 03
Build
We do the work. Fast and on a fixed price, not on hours billed.
- 04
Grow
Ongoing playbooks and a Slack thread or call when you're stuck. You run the business. We're the brain you call when something is off.
Ready when you are.
Pick the offer that fits. We'll meet you there.