International & Multilingual.
Run two or three languages on one site without breaking Google.
Most multilingual sites are a mess of Google Translate plugins and duplicate content. We set up proper language versions with hreflang, separate URLs, and human translation for the pages that matter. Czech, English, Polish, German, done so Google indexes each correctly.
What the work looks like. We pick the structure (subfolders like /en/ and /cs/ are usually the right answer for service businesses), set up hreflang so Google knows which version to show in which country, and translate the pages that actually drive bookings. We do not auto-translate the whole site. We translate the home, the service pages, the contact, the about, and the high-traffic articles. Everything else stays in the source language until it earns a translation. The technical setup takes a week. The translation runs on a per-market basis.
The lie owners get told is that they can flip a switch on a translation plugin and have a Polish site by Friday. They can. It will rank for nothing, sound like a robot, and embarrass them in front of Polish customers. The truth is a real multilingual site is half a technical job and half a copywriting job. The tech makes Google index it correctly. The human translation makes Polish customers trust it enough to call. Skip either and you have wasted the money.
After this, you have a site that ranks separately in each country, in each language, with copy that sounds like it was written for that market. You can run separate ads to each language version. You can publish a Czech case study without thinking about whether the English version got broken. And because the structure is right from the start, adding a fourth language later is a per-market job, not a rebuild.
- 200+Websites built over 20 years
- #1On Google for a category's most competitive search, from a brand-new site (precast concrete tanks case study)
- 7 daysFrom kickoff to live
- 24hMost changes shipped
Industry benchmarks, not our client data
The gap this work has to close
- Under 1% Conversion rate of about a quarter of Google Ads accounts
- 5.31% Or better for the top quarter. The median was 2.35%
In WordStream's analysis of Google Ads accounts, about a quarter converted under 1 percent of their clicks. The median was 2.35 percent, and the top quarter reached 5.31 percent or more. That spread is the realistic distance, and it is the distance this work is aimed at.
The top tenth reached 11.45 percent across a whole account. Treat that as an outlier, not a plan. The data dates from 2014 and covers paid-search accounts rather than every kind of site, and your industry, your prices and your market decide most of the ceiling before anyone touches the page.
What can change is structure: what the page promises before anyone scrolls, how quickly it proves it with real proof rather than adjectives, whether there is a page for the specific job somebody searched for, and how little stands between deciding to call and calling.
Source: WordStream, What Is a Good Conversion Rate? (Google Ads account analysis, 2014)
This is for you if
- You are expanding to a new country and need the site in their language properly
- You tried Google Translate or DeepL and the bounce rate told you everything
- You need hreflang, localized content, and a launch plan, not just translated text
- You have an English site that works and want a Czech, German, or Spanish version that also works
What it costs
No proposal games. These are the real numbers, and the full list for every service is on the pricing page.
- $140£110/hr Standard Consulting Setup, hreflang, language switcher, and per-market tracking. Most setups land between 6 and 12 hours.
- Scoped per market Human translation Translation of priority pages is scoped per language based on word count and tone of voice. Quoted before work starts, no surprise invoices.
Need a number for your situation?
The prices above cover the standard engagement. If yours is bigger, messier, or does not look like any of that, tell us where you are and what you are trying to fix and we will come back with a straight price and a timeline. No lock-in, no "discovery phases", no surprises.
What this looks like when it works
- Each language ranks separately in its own market instead of competing with itself
- Polish or Czech customers do not click off because the translation reads like a robot
- You can run ads to a specific language version without building a separate site
- Adding a fourth or fifth language later is a per-market job, not a rebuild
- You can read traffic and conversions per language in GA4 without doing maths
How we approach international & multilingual
The handful of principles that decide what we do and what we skip.
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Subfolders, not subdomains
For most service businesses /cs/ on the main domain beats cs.example.com. The SEO is simpler and the trust transfers.
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Human translation for the pages that pay
Auto-translate the long-tail. Human-translate the pages a customer reads before they call.
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Translate the offer, not just the words
Phone numbers, reviews, and trust signals get localized too, not just the headline.
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Track per market
If you cannot read each language's numbers separately, you are flying blind on whichever one is losing money.
Questions owners ask before they commit
Can't I just run Google Translate on the page?
You can, and it reads like a robot and confuses Google. Proper multilingual means real translation and the right technical setup, so each language ranks and each customer feels spoken to, not processed.
Won't multiple languages confuse my SEO?
Only without the right structure. We set up the hreflang and URL structure so Google serves the correct language to the correct searcher, instead of competing your own pages against each other.
Do I need a separate site per country?
Usually not. Two or three languages run cleanly on one site when it is built for it. A separate site per country is more cost and more to maintain than most businesses need.
How we compare to the alternatives
The honest sales argument. We will not pretend the other options do not exist.
Doing it yourself
- You and your team learning every platform from scratch
- The work eats nights and weekends
- Hard to tell what is actually working until you have burned the budget
- One channel at a time because you cannot run them all yourself
- Pricey mistakes you eat alone
With Mujgos
- An operator who has actually shipped this work for paying clients
- Plain-English plan, plain-English reporting, no PDFs to interpret
- Fixed scope, real deadline. No 12-month contracts
- Decisions in 48 hours, not 4 weeks
- You keep the keys to every account, tool, and asset
Typical agency
- Junior staff in a process they cannot change
- Dashboards that confuse instead of clarify
- 12-month contracts and cancellation clauses
- Cookie-cutter playbooks they run on every client
- Padded retainers that grow quietly over time
How working with us actually goes
No 12-month contracts, no jargon, no lock-in. You pick what you need, we do the work, and you keep the keys.
- 01
Diagnose
A free 30-minute call. We figure out where you really are and what the next dollar of effort should go to.
- 02
Plan
We write the next 90 days with you. What to do first, what to skip, what to spend. So you stop guessing on Monday.
- 03
Build
We do the work. Fast and on a fixed price, not on hours billed.
- 04
Grow
Ongoing playbooks and a Slack thread or call when you're stuck. You run the business. We're the brain you call when something is off.
More inside Web Design & Development
- Web Design A site designed around the booking, not the brand video.
- Website Development A fast, clean build on a CMS you can actually update.
- Website Redesign & Migration Replace the old site without losing the SEO you already paid for.
- Website Optimization Make the site you already have faster, safer, and harder-working.
- CMS & Platforms Pick the right platform for how you actually work, then make it behave.
Ready when you are.
Pick the offer that fits. We'll meet you there.