24.2K followers

Website for car rentals

A rental site that books direct bookings.

Built for independent fleet operators. Real-time availability, direct booking with deposit, ID and license upload, and insurance cross-sell. Every direct booking saves you 15-25% in OTA commission.

A car rental counter with an attendant handing over keys to a customer

Sound familiar?

Most car rental business websites have the same problems.

  1. OTAs eat 15-25% of every booking

    Kayak, Expedia, and Booking take their cut and then send you a customer who never sees your brand. Your own site should be the channel.

  2. Late-night booking calls go unanswered

    Someone lands at 11pm and needs a car. If your site can't take the booking, they call the next operator on Google.

  3. Customers compare prices everywhere before calling

    They've already checked 4 sites by the time they reach you. Without live availability and clear pricing, you lose the comparison.

  4. Fleet utilization is invisible

    You don't know which vehicles sit idle on a Tuesday. A booking engine that tracks utilization tells you what to add and what to retire.

Locked

7 minutes on a real client site: where the booking button sits, why the pages load fast, and what makes a stranger get in touch.

Unlock and watch

7 days to build  ·  24h to change anything  ·  the website is yours

Built and run by a 20-year marketer. Trusted by businesses like:

RE/MAX, Škoda and W Abrasives
RE/MAXŠkodaWA Abrasives

Three things costing you direct hires

Want the full picture? Watch the 7-minute walkthrough.

You bought a pretty site. The fleet sits.

Still on WordPress? Your fleet pages crawl.

Slow to load? Your hires book elsewhere.

Real numbers, once the new site is live

The numbers below come from one service business, not a car rental company, over 60 days on the same traffic. The full write-up is on the case studies page.

1.4% to 4.2%

Visitor-to-enquiry conversion on a service business site, inside 60 days.

42% lower

Cost per lead over the same period, on the same ad spend.

3x

Bookings per month, which is what the owner actually noticed.

Booked jobs per month Illustrative. Real numbers depend on your market and traffic.
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14
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Patrik Sevela

After previous cooperation with another marketing agency that was almost without results, we achieved greater results here after just a few weeks than with the previous agency in six months.

Ivan Zoralek

There is a lot of improvement in patient response. Basically, it has increased by at least 30%, if not more.

Artem Saykin

The guys know what they're doing, which is very valuable these days. We've been working together for 6 months and the results are great.

A website with one job: the direct booking

Every page has one job: getting somebody to ask you for a vehicle and a set of dates. The fleet photos, the rates, the pickup details and the booking button all serve that, and nothing on the page competes with it.

  • One clear action on every page. Call, quote request or booking. Nothing competes with it, so visitors always know the next step.
  • Tracking from day one. You see how many enquiries the site produced this month and which page each one came from. No more guessing.
  • Changed the same day you ask. Your copy, prices and offers move when you say so. Most agencies measure that in weeks.
  • Ready for ads. The day you decide to run Google or Meta ads, the site is already built to convert those clicks instead of wasting them.
  • Fast, and built for phones first. Because that is where your customers find you.

Our performance

Built for speed. Measured by the tools that matter.

What we routinely hit on the websites we ship. Static-first, served from a global CDN.

Load time on 4G
GTmetrix
1.5 sec
Uptime
Cloudflare CDN
99.99%
Google PageSpeed
PageSpeed Insights · mobile
The honest comparison

Same money. Three very different rental sites.

The same money buys three very different things. Build it yourself and you get a template that looks fine, never asks for the booking, and eats the evenings you owe the fleet. A typical agency gets you a twelve-month contract, a change queue, a site you do not really own, and a launch that lands after your busy weeks have started. We get you a site that is live in 7 days, changed in 24 hours, and yours to keep.

What matters Oursdone-for-you DIY builder Typical agency
Live in 7 days weeks of your nights 6 to 8 weeks
Built to rank on Google × sometimes
Tap-to-call + booking on every page you wire it maybe
Trust signals done right × template
Changes shipped in 24 hours do it yourself dev queue
You own everything often locked in
No contracts or lock-in ×
Real human support forums ticket queue
Priced on the page quotes + proposals

Want to see the difference on a real site? Watch the 7-minute walkthrough.

How it works

01
Book a free call.

30 minutes on Google Meet. We look at your site the way somebody hunting for a van this weekend looks at it, and at how bookings reach you now. You leave knowing what the site should be doing for you.

02
We build it.

Fixed scope. The fleet, the rates and the pickup locations laid out so people can ask for dates without ringing you first, the booking button where a thumb already is, and tracking wired in before launch. Live in 7 days.

03
Bookings land, and so do your changes.

Requests reach you with the vehicle and the dates attached, instead of arriving through somebody else's page. A new vehicle, a rate change, a quiet week you want to fill: tell us and it ships the same day.

Pricing

Pricing on the page. No quotes, no proposals.

You pay once for the build and you own everything. No contracts, no lock-in.

Our standard
$2399£1,899

Everything you need to look professional and convert visitors into booked calls.

I want this, let's call
Core build
  • Mobile-first design
  • Conversion-focused layout
  • Sub-2-second load time on 4G
  • Changes shipped within 24 hours
On launch
  • Live on your own domain
  • Free SSL + global Cloudflare CDN
  • Sitemap, meta tags, Open Graph cards
  • Cookie banner (GDPR-compliant)
Growth
$7500£5,900

For owners who want consistent growth, not just a website. We bring more, you decide less.

I want this, let's call
Everything in Our standard, plus
  • Lead generation setup (forms + lead routing)
  • Custom branding (logo refinement, colour system)
  • Deeper SEO (per-service pages, schema markup)
  • Photo direction or full photo set on request
Marketing-ready out of the box
  • Google Analytics 4 + GTM wired in
  • Conversion tracking for calls and forms
  • Facebook Pixel / Google Ads pixel ready
  • Newsletter integration (Supabase or Mailchimp)
Trust & content
  • Copywriting included (we write, you approve)
  • Real Google reviews carousel
  • Before/after gallery setup
  • Service-area + city pages for local SEO
Support
  • 24/7 support
  • Most edits live in 24 hours
  • Monthly check-in for the first 3 months
  • Quarterly performance report

Not sure what you would be paying for? See a finished site in 7 minutes before you book.

Tech specs (for geeks) What's actually under the hood
  • FrameworkAstro 5 + TypeScript (static, no server)
  • HostingCloudflare Pages (global CDN, free SSL)
  • PerformanceSub-2s LCP on 4G, 90+ PageSpeed target
Show all 11 specs Hide the rest
  • ResponsiveYes (mobile-first design)
  • SEOSitemap + JSON-LD structured data + Open Graph
  • AnalyticsGoogle Analytics 4 via GTM, Consent Mode v2
  • Cookie bannerGDPR-compliant, custom (no paid CMP)
  • FormsCloudflare Pages Functions + Supabase
  • ContentManaged for you, changes shipped in 24h
  • CodeTypeScript, hand-written, transferable
  • Hosting cost$0/mo on Cloudflare free tier (you own the bill)

Book a free call
before the fleet gets busy

30 minutes. Pick a slot that suits you and the invite lands in your inbox straight away. We go through your fleet pages, your rates and where enquiries drop off, and you leave with a clear plan, whether we build it or not.

20+ years in online marketing, and he leads the work himself.

30.7K followers across YouTube, Instagram and TikTok
YouTube 24.2K Instagram 4K TikTok 2.5K

Pick a time

30 minutes on Google Meet with Michal. Bring your site and your rate card, and you leave knowing what to fix first.

Book a free call

Nothing suits? Send a message with two times that work and Michal takes the first one free.

Questions car rental owners ask before they buy

Can people pick their dates on the site, or does it just give them our phone number?

They pick the vehicle class, the dates and the pickup location, and the request reaches you with all of it attached, so nobody has to ring during office hours to start a hire. That is what we build as standard, and it is what turns a late evening visit into a booking you can confirm in the morning. If you also want a card deposit taken on the site, or your existing booking system feeding the pages, bring it to the free call and we will tell you straight what it takes before you spend anything.

The weekly and monthly rates are the ones we want people on. Can the site push those?

It can, because the page decides what is easy to ask for. If the daily rate is the only number on it, the daily hire is what lands in your inbox. We put the weekly and monthly rates right beside it with what the longer window saves, and the enquiry asks how long the vehicle is wanted for before anything else. The person who wanted a fortnight stops having to work out whether you even do that, and the request arrives with the length already on it.

Half our calls are people asking what the deposit is and what they need to bring. Can the site answer that?

Yes, and it is one of the quieter wins. Deposit, excess, mileage limits, minimum driver age, what a licence check involves and what to bring to the counter all go on the site, worded exactly as you give them to us. Nothing about cover, terms or charges goes on the page unless you have confirmed the wording first. Somebody who was never going to qualify reads it on the page instead of at your counter with a queue behind them, and everybody else turns up with the right documents.

We hire from more than one location, including out of hours. Will the site handle that?

Each location gets its own page with a map, the opening hours, photos of where to actually go and the instructions for an after hours pickup or key drop. If you do one-way hires between locations, the site says so instead of leaving people to guess. Somebody landing at night on a phone can see which of your locations is nearest, what happens when they get there, and send you the booking without a single phone call.

We already get bookings through the big travel and comparison sites. Why do we need our own?

On those sites you are one row in a list sorted by price, sitting next to every operator near you, and the customer belongs to the platform rather than to you. Your own site is the one place where somebody sees your fleet, your locations and your reviews with nobody else on the page, and the booking comes straight to you with nothing taken off it. The listings still earn their place with people who have never heard of you. The repeat customer and the one who searched for your name should not have to go through them.

Our busy stretch is not far off. What happens to our current site, and what does this cost?

The old site stays live until launch day, then we cut over and put redirects in place so the addresses people and search engines already know still lead somewhere sensible. Seven days is the whole build, so it fits inside a quiet stretch instead of landing in the middle of your busiest one. Pricing is on this page: $2399£1,899 for Our standard and $7500£5,900 for Growth. You pay once for the build and you own everything, the domain, the site and the bookings. No twelve-month contract and no lock-in, so if we ever part ways the site stays yours.

Make the booking happen on your own page

One call. 30 minutes. A clear plan for a rental site that turns people comparing rates into hires booked with you, whether we build it or not.

Book a free call

Or watch the 7-minute walkthrough first.