Website for car rentals
A rental site that books direct bookings.
Built for independent fleet operators. Real-time availability, direct booking with deposit, ID and license upload, and insurance cross-sell. Every direct booking saves you 15-25% in OTA commission.
You do the work. Your website should do the selling.
You didn't start a business to babysit a website. You started it to do the job, and keep the phone ringing while you're out doing it. But most car rental business websites just sit there: slow to load, buried under competitors, and silent when a ready-to-book customer finally lands on them.
That's not your fault. You were sold a brochure when what you needed was a booking machine, a page whose only job is to turn a click into a call.
Sound familiar?
Most car rental business websites have the same four problems.
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OTAs eat 15-25% of every booking
Kayak, Expedia, and Booking take their cut and then send you a customer who never sees your brand. Your own site should be the channel.
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Late-night booking calls go unanswered
Someone lands at 11pm and needs a car. If your site can't take the booking, they call the next operator on Google.
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Customers compare prices everywhere before calling
They've already checked 4 sites by the time they reach you. Without live availability and clear pricing, you lose the comparison.
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Fleet utilization is invisible
You don't know which vehicles sit idle on a Tuesday. A booking engine that tracks utilization tells you what to add and what to retire.
What we build
Five views of the same rental site we ship: homepage, fleet grid, booking flow, locations map, and add-ons.
- Fleet availability
- Booking flow
- Homepage
- Locations map
- Add-ons & insurance
Built for speed. Measured by the tools that matter.
What we routinely hit on the websites we ship. Static-first, served from a global CDN.
With the right website, double your leads from day one.
The day your new site goes live, the same traffic starts converting into calls and booked jobs. Here is what that looks like.
Same traffic, same ad spend. Roughly 2x the booked jobs once the page is built to convert instead of just exist.
Illustrative trajectory. Real numbers depend on your market and traffic.
We ship your website in 7 days.
Most agencies quote 6-8 weeks. We ship in a week because the design system and SEO setup are already built. You bring photos and pricing. We bring the rest.
- Day 1: 30-minute call. Fleet list, locations, rates, photos.
- Day 2-5: We build the site, wire the booking engine, set up Stripe.
- Day 6: You review, we tweak.
- Day 7: Live on your domain. Taking direct bookings.
Same money. Three very different phone bills.
There are three ways to spend this budget. A DIY builder gets you a pretty page that doesn't convert, and a weekend you'll never get back. A typical agency gets you a 12-month contract, a change queue, and a site you don't actually own. We get you a booking machine: live in a week, changed in a day, yours forever.
| What matters | Oursdone-for-you | DIY builder | Typical agency |
|---|---|---|---|
| Live in 7 days | ✓ | weeks of your nights | 6 to 8 weeks |
| Built to rank on Google | ✓ | × | sometimes |
| Tap-to-call + booking on every page | ✓ | you wire it | maybe |
| Trust signals done right | ✓ | × | template |
| Changes shipped in 24 hours | ✓ | do it yourself | dev queue |
| You own everything | ✓ | ✓ | often locked in |
| No contracts or retainers | ✓ | ✓ | × |
| Real human support | ✓ | forums | ticket queue |
| Priced on the page | ✓ | ✓ | quotes + proposals |
Why us
We've built websites for service and retail businesses for over a decade. We know what makes a customer pick your site over Kayak, and we know what sends them right back. Most agencies hand you a pretty site and disappear. We hand you a site that takes direct bookings and we stay around to make sure it keeps doing it.
No 12-month contracts. No retainers. You pay for the build, we hand you the keys, and we're available when you need a tweak. You own everything, the domain, the booking engine config. If you fire us, the site stays yours.
Ultra-fast updates. Most edits we do for clients ship inside 24 hours. Need a new service area today? Done. Reviews badge added? Done before lunch.
Pricing
Pricing on the page. No quotes, no proposals.
You pay once for the build and you own everything. No contracts, no retainers.
Everything you need to look professional and convert visitors into booked calls.
Get the full video walkthrough- Mobile-first design
- Conversion-focused layout
- Sub-2-second load time on 4G
- Changes shipped within 24 hours
- Live on your own domain
- Free SSL + global Cloudflare CDN
- Sitemap + meta tags + Open Graph cards
- Cookie banner (GDPR-compliant)
For owners who want consistent growth, not just a website. We bring more, you decide less.
Get the full video walkthrough- Lead generation setup (forms + lead routing)
- Custom branding (logo refinement, colour system)
- Deeper SEO (per-service pages, schema markup)
- Photo direction or full photo set on request
- Google Analytics 4 + GTM wired in
- Conversion tracking for calls and forms
- Facebook Pixel / Google Ads pixel ready
- Newsletter integration (Supabase or Mailchimp)
- Copywriting included (we write, you approve)
- Real Google reviews carousel
- Before/after gallery setup
- Service-area + city pages for local SEO
- 24/7 support
- Most edits live in 24 hours
- Monthly check-in for the first 3 months
- Quarterly performance report
See exactly what we'd build for a car rental business.
Before you book a call, get a free 30-minute video walkthrough of a live car rental business website we built. We screen-record the whole thing and show you how the lead capture, the booking flow, and the local SEO actually work, so you can decide on your own time.
You only pay if it books jobs. You see a real site we built turn clicks into calls before you spend a cent. And if the finished site doesn't feel right, or it isn't bringing you customers, you don't pay. The risk is ours, because we've done this enough to know how it ends.
Tech specs What's actually under the hood
- FrameworkAstro 5 + TypeScript (static, no server)
- HostingCloudflare Pages (global CDN, free SSL)
- PerformanceSub-2s LCP on 4G, 90+ PageSpeed target
- ResponsiveYes (mobile-first design)
- SEOSitemap + JSON-LD structured data + Open Graph
- AnalyticsGoogle Analytics 4 via GTM, Consent Mode v2
- Cookie bannerGDPR-compliant, custom (no paid CMP)
- Newsletter / formsCloudflare Pages Functions + Supabase
- ContentManaged for you, changes shipped in 24h
- CodeTypeScript, hand-written, transferable
- DocumentationIncluded, plain English
- Hosting cost$0/mo on Cloudflare free tier (you own the bill)
Questions car rental business owners ask before they buy
The things people email us most when they're deciding.
How long does it take to build?
7 days from the kickoff call. We do the heavy lifting (design, copy, booking engine, local SEO). You provide the fleet list, photos, rates, and locations. Sign-off on day 6, live on day 7.
What does it cost?
Two tiers, $2399 for a standard rental site and $7500 for the elite version (more locations, deeper SEO, advanced booking logic, ongoing support). No hidden fees, no proposals, no quote dances. Full breakdown is on the get-website page.
Will it actually rank on Google?
Yes for local searches like "car rental [your city]" or "rent a van [your airport]". Local SEO for rentals is winnable in 60-90 days with decent reviews and the site built correctly. We can't outrank Enterprise on brand queries, but we don't need to.
What if I already have a website?
We rebuild it. The old one stays live until launch day, then we cut over. Zero downtime, all your existing search rankings carry forward via 301 redirects. We migrate active reservations so customers don't lose their booking.
Can you set up Google Ads too?
Yes, but separately. The website build doesn't include ads management. We'll point you at the right ads service when you're ready, and the booking engine drops clean conversion data into GA4 so any ads agency can optimize fast.
Will it replace my OTA listings?
It reduces your dependence on them. Most operators we work with see the direct-booking share go from 20% to 50% in the first quarter, which is real money back in your pocket. Keep the OTA listings for discovery, route the repeat customers to direct.