Your ad budget keeps buying single days that block a week-long hire.

The management fee is monthly and the ad spend is yours to turn up or down, so a quiet month costs you the fee and very little budget. It runs month to month with no twelve-month contract, so you are never locked in through a flat winter. The quiet weeks are when the groundwork gets done: the negative lists, the long-hire campaigns and the pages. The account is ready before demand turns, instead of being rebuilt in the middle of it.

That is usually a campaign structure problem, not a demand problem. Someone searching for a van for Saturday and someone searching for a van for a fortnight type different words, and one broad campaign hands you whichever is cheapest for Google to sell. We split them, write ad copy that speaks to the longer hire, push the weekly and monthly rates in the ad rather than hiding them, and report cost per booked job by hire length. Once you can see what a week-long booking costs you next to a single day, the budget moves on its own.

We pull it back rather than pay for enquiries you cannot serve. Budget moves to the dates still open, to the vehicle types sitting on the yard, and to the longer and corporate hires you have room for, then comes back up as vehicles return. Tell us what availability looks like on the weekly and we run the account to it, instead of buying clicks for a weekend that sold out on Tuesday.

Yes, and putting them up front usually saves you money. Deposit, excess, mileage limits, minimum age and what a licence check involves are the things people ring to ask, and every one of those calls is paid for. We put your own terms into the ad and the landing page, worded exactly as you confirm them, so the driver who was never going to qualify does not cost you a click. We only ever state terms and cover you actually offer, and nothing goes live until you have signed off the wording.

About $2.5k£2k a month in ad spend, on top of the fee. Under that a management fee eats the budget before a click is bought, so we say no and sell you an hour of consulting at $140£110/hr instead. A cheaper agency takes the retainer and lets you find out in month six. If the budget only really exists in your busy months, say that on the call and we plan the year around your peaks.

The account, the data and the card are in your name, and the tracking lives in your own containers, so you can check the spend yourself any day of the week. Inherited accounts usually fail on the same three things: broad match with no negative list, tracking that counts button clicks instead of calls and bookings, and nobody touching the account between reports. We fix those first and tie every booking to the keyword that caused it. If the cost per booked job is not moving the right way by day 30 you hear it from us, and the advice is to pause rather than spend another month finding out.