We don’t just sell leads. We build names.
Most marketing agencies for real estate agents sell leads. You pay, you get a contact, you call, and either it works out or it doesn’t. Next month you start from zero again.
We generate leads too. Every agent needs people to talk to. The difference is that we always tie lead generation to building the agent’s own brand, because leads get used up, but a brand accumulates.
With every agent we work with, the goal is the same: to be the first name people in that area think of when they need to sell a property. When an owner finally calls, it is rarely because they clicked an ad that morning. It is because they have seen that agent for months, in their feed, on Google, on a billboard.
186 listings did not come from one trick. They came from a system we built for around 30 agents across the country: brand building, lead generation and a website that converts, working together every month. That is about six listings per agent in four months.
- Generic leads, sold per contact
- No sign of the agent in the ads
- Stop paying and the leads stop
- Competitors get the same leads
- Nothing of value left behind
- We build the agent’s personal brand
- Their face, name and area in every ad
- Pause the ads and the brand stays
- Leads go to that agent and nobody else
- Awareness in the area grows every month
“Even if nobody gets in touch from an ad that month, the people who saw it saw you: your photo, your name, and that you are an agent in their area. You are building your own ecosystem, and you stop depending on bought leads.”
Rostislav Vozka, Estate Launcher. Translated from Czech.What the agents say
Twelve agents on the program, in their own words.
Michal Mujgos and Rostislav Vozka are, for me, specialists in marketing and online presentation for real estate agents. They helped me build a quality website and set up and run social media campaigns that bring real value to my brand and my business. I value their professionalism, speed, creativity and understanding of real estate.
A brilliant approach to the work. From the start I could feel the difference between someone giving you 100% and someone only pretending to work.
They do great work, and the ads work. What suits me most compared with other agencies is how fast they react when the campaign needs changing. Everything is adjusted and relaunched within a very short time. Every month the whole thing is reviewed, and they try new variants to lift conversion. I recommend them!
I have worked with Mr. Vozka for almost 2 years on Google PPC and Facebook ads, and the results are genuinely great.
Working with this agency has been pleasant and effective from the start. You can see right away that Rostislav and Michal really care about their work and know exactly what they are doing.
Everything excellent from the start: the website, the automation, in short something that saved me both time and nerves.
Excellent work on our social media and Google campaigns. Measurable results after a short time. Very good communication, always with a plan and a strategy for the next period. I also appreciate the tips for improving our websites to get better results from the campaigns.
Perfect cooperation. After working with another marketing agency with almost no results, we got better results here within a few weeks than in six months with the previous agency.
The guys know what they are doing, which is very valuable these days. We have been working together for 6 months and the results are great. 10 out of 10, I recommend them!
A great experience. We have been working together for a while now, and it clearly delivers the results we agreed on.
We have been working with this marketing agency for some time, and I can honestly say it was one of the best decisions we made…
I am completely satisfied with the whole team’s approach and with the entire promotion process…
Reviews as published on estatelauncher.cz, translated from Czech. Hover to pause.
Three things that have to work at the same time
Marketing for an agent is not one campaign. It is several wheels turning at once, and when one stops, the whole system slows down.
A website that converts
Half of the result is the marketing and half is the website. You can run a perfect ad, but if it sends people to a page that doesn’t convert, nothing comes of it. So the first thing we do for every agent is build or fix the website.
Ads that build a name
Every banner and every ad carries the agent’s face, their name and a clear message. At a glance it has to be obvious who is offering what. That is how each agent gets tens of thousands of impressions a month in their own area.
A plan that makes sense
We never launch ads without a plan. Every agent is at a different stage of their career, in a different area, with a different budget. So each one gets a specific plan for what runs, where and why, and we measure every result to see what works.
Artem Saykin, website by Estate Launcher, captured 24 Sep 2026. In Czech.
Two ways to reach owners: Facebook and Google
Most agents know they should advertise online. Few realize that Facebook and Google work in completely different ways, and that ideally you need both.
Facebook ads
Facebook creates demand.
Nobody on Facebook is looking for an agent. They scroll the feed and watch reels. So we show them an ad offering a free property valuation, and someone thinks, “We were actually thinking about selling the flat. Why not?” They fill in the form, and the agent has a lead.
The big advantage: you reach people who would never have started searching on their own, while they are still early in deciding to sell.
Google ads
Google captures demand.
On Google, people are searching: “free property valuation”, “sell my flat in Prague 5”, “best real estate agent in Brno”. They already know what they want. They just need to find the right agent, which is why a strong website matters so much here.
These leads are higher quality. This person is not scrolling a feed; they are looking for a solution. And if the ad is from an agent they have already seen on Facebook, the decision is made.
“Facebook creates demand. Google captures it. With both running, the agent covers the owner’s whole journey, from the first time the idea crosses their mind to the moment they sit down and start searching.”
Rostislav Vozka, Estate Launcher. Translated from Czech.Within one second, it has to be clear who is selling what
Most agents promote a property by putting a photo of the flat in an ad. At first glance it could be an Airbnb, a rental, a renovation or a furniture sale.
Our ads say one thing at first glance: this property is for sale, and this specific agent is selling it. So every single view builds the agent’s name.
Demo ads for Artem Saykin, RE/MAX Partner. All ads on this page are translated from Czech; the originals ran in Czech.
We don’t promote everything. Only what earns it.
Many agents promote everything on social media: every post, every video, every podcast clip, automatically and without a reason.
Our rule: only the best-produced videos get a promotion budget. The ones that look so good that an owner watching thinks, “That’s how I want my property promoted.” Everything else stays organic. Money goes only where it makes sense.
Marketing for agents is a marathon, not a sprint
When an agent calls us for the first time, they often say, “I want leads as soon as possible.” That is fine. But we always say one thing:
“It is not about pouring all your savings in for one month and then, if nothing comes of it, saying marketing doesn’t work. It is a long game. In most cases the work has to run for at least three months before you see a real effect. The agents who win are not the ones who give up after a month. They are the ones who stick with it for half a year, a year, sometimes years, and gradually come to dominate their market. Then nobody can catch them.”
Rostislav Vozka, Estate Launcher. Translated from Czech.That is why most of our work with agents doesn’t end after three months. Most stay for months, some for years, because they can see the effect compounding: every month more people know them, and every month more inquiries come in. One day the agent walks into a viewing and people look at them like a local celebrity, because they have seen them everywhere.
That doesn’t happen in a week. But once it happens, it is an advantage competitors can’t catch up with.
Figures: around 30 agents on the Estate Launcher program across the Czech Republic, 1 January to 26 April 2026. Listing value, not revenue: a listing won is not yet a sale. Amounts converted to US dollars at the 2026 average exchange rate.
Questions
How long until listings come from it?
At least three months for a real effect. The agents who dominate an area have been running for six months to years.
Do I have to put my face in the ads?
Yes. That is the difference between buying leads and building a name.
In closing
Half of the result is the website. The other half has your face on it.
This isn’t for agents who want leads this month and no changes to the site, or who would rather the ads showed the property and not them. For the ones who stay, the name is the asset that is still there when the ads stop.