Website for car dealers
A dealer site that books test drives.
Built for independent and franchise dealers. Live inventory from your DMS, trade-in valuation, financing pre-qual capture, and click-to-call on every vehicle detail page. People buy a car they can see.
You do the work. Your website should do the selling.
You didn't start a business to babysit a website. You started it to do the job, and keep the phone ringing while you're out doing it. But most car dealership websites just sit there: slow to load, buried under competitors, and silent when a ready-to-book customer finally lands on them.
That's not your fault. You were sold a brochure when what you needed was a booking machine, a page whose only job is to turn a click into a call.
Sound familiar?
Most car dealership websites have the same four problems.
-
Tire-kickers eat your phone time
You spend 30 minutes on a call with someone who was never going to buy. The site should qualify them first.
-
Cars.com and AutoTrader own the lead
Every test-drive request gets blasted to 5 dealers and a 22% commission. Your own site should be the cheaper channel.
-
Customers don't trust the salesperson stereotype
They want photos of the car, the price, the financing math, and a way to start the deal before they show up.
-
Inventory feed sync is a nightmare
VINs change daily. A site that doesn't pull from your DMS shows sold cars and loses the customer to a competitor down the road.
What we build
Five views of the same dealer site we ship: homepage, inventory grid, VDP, trade-in tool, and financing pre-qual.
- Inventory grid
- Vehicle detail page
- Homepage
- Trade-in valuation
- Financing pre-qual
Built for speed. Measured by the tools that matter.
What we routinely hit on the websites we ship. Static-first, served from a global CDN.
With the right website, double your leads from day one.
The day your new site goes live, the same traffic starts converting into calls and booked jobs. Here is what that looks like.
Same traffic, same ad spend. Roughly 2x the booked jobs once the page is built to convert instead of just exist.
Illustrative trajectory. Real numbers depend on your market and traffic.
We ship your website in 7 days.
Most agencies quote 6-8 weeks. We ship in a week because the design system and SEO setup are already built. You bring photos and pricing. We bring the rest.
- Day 1: 30-minute call. DMS feed, financing partners, photos.
- Day 2-5: We build the site, wire the inventory feed, set up local SEO.
- Day 6: You review, we tweak.
- Day 7: Live on your domain. Booking test drives.
Same money. Three very different phone bills.
There are three ways to spend this budget. A DIY builder gets you a pretty page that doesn't convert, and a weekend you'll never get back. A typical agency gets you a 12-month contract, a change queue, and a site you don't actually own. We get you a booking machine: live in a week, changed in a day, yours forever.
| What matters | Oursdone-for-you | DIY builder | Typical agency |
|---|---|---|---|
| Live in 7 days | ✓ | weeks of your nights | 6 to 8 weeks |
| Built to rank on Google | ✓ | × | sometimes |
| Tap-to-call + booking on every page | ✓ | you wire it | maybe |
| Trust signals done right | ✓ | × | template |
| Changes shipped in 24 hours | ✓ | do it yourself | dev queue |
| You own everything | ✓ | ✓ | often locked in |
| No contracts or retainers | ✓ | ✓ | × |
| Real human support | ✓ | forums | ticket queue |
| Priced on the page | ✓ | ✓ | quotes + proposals |
Why us
We've built websites for service and retail businesses for over a decade. We know what gets a buyer off Cars.com and onto your site, and we know what gets ignored. Most agencies hand you a pretty site and disappear. We hand you a site that books test drives and we stay around to make sure it keeps doing it.
No 12-month contracts. No retainers. You pay for the build, we hand you the keys, and we're available when you need a tweak. You own everything, the domain, the inventory feed config. If you fire us, the site stays yours.
Ultra-fast updates. Most edits we do for clients ship inside 24 hours. Need a new service area today? Done. Reviews badge added? Done before lunch.
Pricing
Pricing on the page. No quotes, no proposals.
You pay once for the build and you own everything. No contracts, no retainers.
Everything you need to look professional and convert visitors into booked calls.
Get the full video walkthrough- Mobile-first design
- Conversion-focused layout
- Sub-2-second load time on 4G
- Changes shipped within 24 hours
- Live on your own domain
- Free SSL + global Cloudflare CDN
- Sitemap + meta tags + Open Graph cards
- Cookie banner (GDPR-compliant)
For owners who want consistent growth, not just a website. We bring more, you decide less.
Get the full video walkthrough- Lead generation setup (forms + lead routing)
- Custom branding (logo refinement, colour system)
- Deeper SEO (per-service pages, schema markup)
- Photo direction or full photo set on request
- Google Analytics 4 + GTM wired in
- Conversion tracking for calls and forms
- Facebook Pixel / Google Ads pixel ready
- Newsletter integration (Supabase or Mailchimp)
- Copywriting included (we write, you approve)
- Real Google reviews carousel
- Before/after gallery setup
- Service-area + city pages for local SEO
- 24/7 support
- Most edits live in 24 hours
- Monthly check-in for the first 3 months
- Quarterly performance report
See exactly what we'd build for a car dealership.
Before you book a call, get a free 30-minute video walkthrough of a live car dealership website we built. We screen-record the whole thing and show you how the lead capture, the booking flow, and the local SEO actually work, so you can decide on your own time.
You only pay if it books jobs. You see a real site we built turn clicks into calls before you spend a cent. And if the finished site doesn't feel right, or it isn't bringing you customers, you don't pay. The risk is ours, because we've done this enough to know how it ends.
Tech specs What's actually under the hood
- FrameworkAstro 5 + TypeScript (static, no server)
- HostingCloudflare Pages (global CDN, free SSL)
- PerformanceSub-2s LCP on 4G, 90+ PageSpeed target
- ResponsiveYes (mobile-first design)
- SEOSitemap + JSON-LD structured data + Open Graph
- AnalyticsGoogle Analytics 4 via GTM, Consent Mode v2
- Cookie bannerGDPR-compliant, custom (no paid CMP)
- Newsletter / formsCloudflare Pages Functions + Supabase
- ContentManaged for you, changes shipped in 24h
- CodeTypeScript, hand-written, transferable
- DocumentationIncluded, plain English
- Hosting cost$0/mo on Cloudflare free tier (you own the bill)
Questions car dealership owners ask before they buy
The things people email us most when they're deciding.
How long does it take to build?
7 days from the kickoff call. We do the heavy lifting (design, copy, DMS feed integration, local SEO). You provide the photos, financing partners, and dealer info. Sign-off on day 6, live on day 7.
What does it cost?
Two tiers, $2399 for a standard dealer site and $7500 for the elite version (more VDP templates, deeper SEO, advanced CRM routing, ongoing support). No hidden fees, no proposals, no quote dances. Full breakdown is on the get-website page.
Will it actually rank on Google?
Yes for local searches like "used Toyota dealer [your city]" or "car dealership near me". Local SEO for dealers is winnable in 60-90 days with decent reviews and the site built correctly. Brand searches are easy, generic single-word terms are not the goal.
What if I already have a website?
We rebuild it. The old one stays live until launch day, then we cut over. Zero downtime, all your existing search rankings carry forward via 301 redirects. We migrate your inventory feed config so the cutover is invisible to buyers.
Can you set up Google Ads too?
Yes, but separately. The website build doesn't include ads management. We'll point you at the right ads service when you're ready, and the site is built so any ads agency can drop UTM tracking in cleanly.
Does it integrate with my DMS?
Yes. We support vAuto, DealerSocket, CDK Global, Reynolds and Reynolds, HomeNet, and most major inventory feed providers. If you're on a niche system, send us the feed spec on the kickoff call and we'll confirm before we start.