Website for car dealers
A dealer site that books test drives.
Built for independent and franchise dealers. Live inventory from your DMS, trade-in valuation, financing pre-qual capture, and click-to-call on every vehicle detail page. People buy a car they can see.
Sound familiar?
Most car dealership websites have the same problems.
Tire-kickers eat your phone time
You spend 30 minutes on a call with someone who was never going to buy. The site should qualify them first.
Cars.com and AutoTrader own the lead
Every test-drive request gets blasted to 5 dealers and a 22% commission. Your own site should be the cheaper channel.
Customers don't trust the salesperson stereotype
They want photos of the car, the price, the financing math, and a way to start the deal before they show up.
Inventory feed sync is a nightmare
VINs change daily. A site that doesn't pull from your DMS shows sold cars and loses the customer to a competitor down the road.
Locked
7 minutes on a real client site: what a stock page has to do before a stranger trusts it, where the enquiry button sits on a phone, and what makes someone message you instead of closing the tab.
Unlock and watchUnlock the walkthrough
7 minutes on a real client site. How the pages are built so a stranger trusts them, where the enquiry sits on a phone screen, and what turns someone browsing cars late at night into a name in your inbox. Opens the moment you send this.
7 days to build · 24h to change anything · the website is yours
Built and run by a 20-year marketer. Trusted by businesses like:
Three things costing you test drives
Want the full picture? Watch the 7-minute walkthrough.
You bought a pretty site. Buyers bought elsewhere.
Still on WordPress? Your stock pages crawl.
Slow site? They leave before the photos load.
Real numbers, once the new site is live
These come from one service business, not a car dealership, over 60 days on the same traffic. The full write-up is on the case studies page.
Visitor-to-enquiry conversion on a service business site, inside 60 days.
Cost per lead over the same period, on the same ad spend.
Bookings per month, which is what the owner actually noticed.
After previous cooperation with another marketing agency that was almost without results, we achieved greater results here after just a few weeks than with the previous agency in six months.
There is a lot of improvement in patient response. Basically, it has increased by at least 30%, if not more.
The guys know what they're doing, which is very valuable these days. We've been working together for 6 months and the results are great.
A website with one job: the test drive
Every page is there to earn one thing, a buyer asking about a car. The photos, the price, the call button and the enquiry form all serve that, and nothing on the page competes with it.
- One clear action on every page. Call, quote request or booking. Nothing competes with it, so visitors always know the next step.
- Tracking from day one. You see how many enquiries the site produced this month and which page each one came from. No more guessing.
- Changed the same day you ask. Your copy, prices and offers move when you say so. Most agencies measure that in weeks.
- Ready for ads. The day you decide to run Google or Meta ads, the site is already built to convert those clicks instead of wasting them.
- Fast, and built for phones first. Because that is where your customers find you.
Our performance
Built for speed. Measured by the tools that matter.
What we routinely hit on the websites we ship. Static-first, served from a global CDN.
Same money. Three very different dealership sites.
Three ways to spend the same money. Build it yourself and you get a template that looks fine, never asks for the test drive, and eats the evenings you spend taking sold cars off it. A typical agency gets you a twelve-month contract, a change queue, and a site you do not really own. We get you a site that is live in 7 days, changed in 24 hours, and yours to keep.
| What matters | Oursdone-for-you | DIY builder | Typical agency |
|---|---|---|---|
| Live in 7 days | ✓ | weeks of your nights | 6 to 8 weeks |
| Built to rank on Google | ✓ | × | sometimes |
| Tap-to-call + booking on every page | ✓ | you wire it | maybe |
| Trust signals done right | ✓ | × | template |
| Changes shipped in 24 hours | ✓ | do it yourself | dev queue |
| You own everything | ✓ | ✓ | often locked in |
| No contracts or lock-in | ✓ | ✓ | × |
| Real human support | ✓ | forums | ticket queue |
| Priced on the page | ✓ | ✓ | quotes + proposals |
Want to see the difference on a real site? Watch the 7-minute walkthrough.
How it works
30 minutes on Google Meet. We look at your site the way a buyer does before they pick a forecourt to visit, and at how enquiries reach you now. You leave knowing what the site should be doing for you.
Fixed scope. Every car gets a page worth landing on, the call and enquiry buttons sit where a thumb already is, your team and your reviews are on the page, and tracking is wired in before launch. Live in 7 days.
Test drive requests and part exchange questions come straight to your sales team with the car attached. A new offer, a price change, a page you want reworded: you message us and it is live within 24 hours.
Pricing
Pricing on the page. No quotes, no proposals.
You pay once for the build and you own everything. No contracts, no lock-in.
Everything you need to look professional and convert visitors into booked calls.
I want this, let's call- Mobile-first design
- Conversion-focused layout
- Sub-2-second load time on 4G
- Changes shipped within 24 hours
- Live on your own domain
- Free SSL + global Cloudflare CDN
- Sitemap, meta tags, Open Graph cards
- Cookie banner (GDPR-compliant)
For owners who want consistent growth, not just a website. We bring more, you decide less.
I want this, let's call- Lead generation setup (forms + lead routing)
- Custom branding (logo refinement, colour system)
- Deeper SEO (per-service pages, schema markup)
- Photo direction or full photo set on request
- Google Analytics 4 + GTM wired in
- Conversion tracking for calls and forms
- Facebook Pixel / Google Ads pixel ready
- Newsletter integration (Supabase or Mailchimp)
- Copywriting included (we write, you approve)
- Real Google reviews carousel
- Before/after gallery setup
- Service-area + city pages for local SEO
- 24/7 support
- Most edits live in 24 hours
- Monthly check-in for the first 3 months
- Quarterly performance report
Not sure what you would be paying for? See a finished site in 7 minutes before you book.
Tech specs (for geeks) What's actually under the hood - FrameworkAstro 5 + TypeScript (static, no server)
- HostingCloudflare Pages (global CDN, free SSL)
- PerformanceSub-2s LCP on 4G, 90+ PageSpeed target
Show all 11 specs Hide the rest
- ResponsiveYes (mobile-first design)
- SEOSitemap + JSON-LD structured data + Open Graph
- AnalyticsGoogle Analytics 4 via GTM, Consent Mode v2
- Cookie bannerGDPR-compliant, custom (no paid CMP)
- FormsCloudflare Pages Functions + Supabase
- ContentManaged for you, changes shipped in 24h
- CodeTypeScript, hand-written, transferable
- Hosting cost$0/mo on Cloudflare free tier (you own the bill)
Book a free call
with Michal
30 minutes on Google Meet. Pick a time that suits you and the invite is in your inbox straight away. We go through the site you have now, the stock you want moving, and what a buyer sees before they decide where to drive. You leave with a plan, whether we build it or not.
20+ years in online marketing, and he leads the work himself.
Pick a time
30 minutes on Google Meet with Michal. Have your site open and bring the cars that are sitting, and we map the pages around them.
Book a free callNothing suits? Send a message with two times that work and Michal takes the first one free.
Questions car dealership owners ask before they buy
Can the site show the cars we actually have on the forecourt?
Yes, and it is the first thing we agree, because a site showing cars that have already sold is worse than no site at all. If you have an inventory feed, we build the stock pages off it so they follow the system you already run the business on. If you do not, you send us the cars and the photos and they go up like any other change. Bring the details to the free call and we settle how it works before the build starts.
What happens on the site when a car sells?
It comes off the listings and its page stops being a dead end. Anyone landing on it from a search, a saved link or an old advert gets sent to similar cars you do have, so the visit turns into an enquiry instead of an error page. That redirect is built in, so a sold car keeps working for you, and you stop taking the call that opens with someone asking about a car that has already gone.
Buyers find our cars on the big portals anyway. What is our own site for?
For the search that happens next. Someone spots one of your cars, then types your name in to work out whether you are worth the drive over. What they find at that point decides it: your stock, your people, your reviews, your part exchange page, with no other dealer on the screen. The enquiry comes to you as well, not to a platform that sells it on. Keep the portals. Just stop letting them be the only place a buyer can find you.
Can someone ask about a part exchange or a monthly payment on the site?
Yes. Both sit on the car's own page, so a buyer can tell you what they are driving now and what they want to spend without ringing anyone. It arrives with the car they were looking at attached, so your team opens the conversation already knowing what it is about. The page collects the question and leaves the figures to you and your lender. There is no calculator on the site quoting numbers you would then have to stand behind.
Our buyers are on a phone, standing next to the car. Will it work for them?
The site is designed on a phone first and checked on one before it goes live. Photos load fast on mobile data, the price and the spec read without pinching, and calling or messaging you is one tap from anywhere on the page. Someone standing on your forecourt after you have locked up can find that exact car on the site and send you a message before they walk away.
What happens to the website we have now, and what does this cost?
The old site stays live until launch day. Then we cut over and put redirects in place, so the addresses buyers and Google already know still lead somewhere sensible. Pricing is on this page: $2399£1,899 for Our standard, $7500£5,900 for Growth. You pay once for the build and you own everything, the domain, the site and the enquiries it brings. No twelve-month contract and no lock-in, so if we ever part ways the site stays yours.
Make your website the reason they drive to you
One call. 30 minutes. A clear plan for a dealership site that turns people scrolling through cars into test drives you can count, whether we build it or not.
Book a free callOr watch the 7-minute walkthrough first.