Grow your car dealership.

What actually moves the needle once you're open

You're moving units. You're also losing sleep on the three cars sitting past day 60, the floor plan bill on the first of the month, and the deal you took at $200 over because you needed the turn. Welcome to the messy middle of the car business.

Here's the brutal truth. Most small dealers stagnate because the owner is the appraiser, the salesperson, the finance manager, and the lot porter. So every decision waits on the owner, every deal goes through the owner, and the lot's volume is capped at one human's day. You don't have a dealership, you have an expensive job with a surety bond.

Going from a one-person lot to a real dealership is the hardest move in this business. It is also the most lucrative. A good finance manager doesn't add a salary, they add the back end: F&I is often $800–$2,000 of profit per deal. A real lot porter and a sales rep let you run from the office, not the curb. This page is for that transition, and everything that comes after: pricing to the live market, marketing that fills the lot, and the back end that actually pays the bills.

Michal Mujgoš, mujgos.com More about Michal →