Website for gyms
A gym site that books intro consults.
Built for independent gyms and studios. Intro-offer page with calendar booking, member spotlights with real results, and coach bios with credentials. The intro consult is the sale and the site fills it.
You do the work. Your website should do the selling.
You didn't start a business to babysit a website. You started it to do the job, and keep the phone ringing while you're out doing it. But most gym websites just sit there: slow to load, buried under competitors, and silent when a ready-to-book customer finally lands on them.
That's not your fault. You were sold a brochure when what you needed was a booking machine, a page whose only job is to turn a click into a call.
Sound familiar?
Most gym websites have the same four problems.
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Free-week signups ghost
They fill the form, you email a waiver, and they vanish. No calendar booking, no consult, no show.
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Big-box gyms own Google with $10/mo offers
You're a premium coaching studio at $250/mo. The SERP is full of cheap chains. You compete on local intent or you don't compete.
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Schedule is on Wodify or Mindbody, the site doesn't push it
Prospects want to see class times before they sign up. The site links to a third-party booking page that looks nothing like your brand.
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Retention is invisible until it's gone
Members lapse and you find out a month later. The site has no member spotlights, no community proof, nothing that makes a prospect feel like they're joining something.
What we build
Five views of the same gym site we ship: homepage, intro-offer page, schedule, programs, and member spotlights.
- Intro-offer page
- Schedule embed
- Homepage
- Programs page
- Member spotlights
Built for speed. Measured by the tools that matter.
What we routinely hit on the websites we ship. Static-first, served from a global CDN.
With the right website, double your leads from day one.
The day your new site goes live, the same traffic starts converting into calls and booked jobs. Here is what that looks like.
Same traffic, same ad spend. Roughly 2x the booked jobs once the page is built to convert instead of just exist.
Illustrative trajectory. Real numbers depend on your market and traffic.
We ship your website in 7 days.
Most agencies quote 6-8 weeks. We ship in a week because the design system and SEO setup are already built. You bring photos + pricing. We bring the rest.
- Day 1: 30-minute call. Programs, intro offer, photos, pricing.
- Day 2-5: We build the site, write the copy, set up booking.
- Day 6: You review, we tweak.
- Day 7: Live on your domain. Booking intro consults.
Same money. Three very different phone bills.
There are three ways to spend this budget. A DIY builder gets you a pretty page that doesn't convert, and a weekend you'll never get back. A typical agency gets you a 12-month contract, a change queue, and a site you don't actually own. We get you a booking machine: live in a week, changed in a day, yours forever.
| What matters | Oursdone-for-you | DIY builder | Typical agency |
|---|---|---|---|
| Live in 7 days | ✓ | weeks of your nights | 6 to 8 weeks |
| Built to rank on Google | ✓ | × | sometimes |
| Tap-to-call + booking on every page | ✓ | you wire it | maybe |
| Trust signals done right | ✓ | × | template |
| Changes shipped in 24 hours | ✓ | do it yourself | dev queue |
| You own everything | ✓ | ✓ | often locked in |
| No contracts or retainers | ✓ | ✓ | × |
| Real human support | ✓ | forums | ticket queue |
| Priced on the page | ✓ | ✓ | quotes + proposals |
Why us
We've built websites for service businesses for over a decade. We know what gets a gym's intro calendar to fill with people who actually show up, and we know what just fills it with no-shows. The intro consult is the sale. If the site doesn't book it, nothing else matters. Most agencies hand you a pretty site and disappear. We hand you a site that fills the calendar and we stay around to make sure it keeps doing it.
No 12-month contracts. No retainers. You pay for the build, we hand you the keys, and we're available when you need a tweak. You own everything. If you fire us, the site stays yours. The intro page, the schedule embed, the brand. All yours.
Ultra-fast updates. Most edits we do for clients ship inside 24 hours. Need a new service area today? Done. Reviews badge added? Done before lunch.
Pricing
Pricing on the page. No quotes, no proposals.
You pay once for the build and you own everything. No contracts, no retainers.
Everything you need to look professional and convert visitors into booked calls.
Get the full video walkthrough- Mobile-first design
- Conversion-focused layout
- Sub-2-second load time on 4G
- Changes shipped within 24 hours
- Live on your own domain
- Free SSL + global Cloudflare CDN
- Sitemap + meta tags + Open Graph cards
- Cookie banner (GDPR-compliant)
For owners who want consistent growth, not just a website. We bring more, you decide less.
Get the full video walkthrough- Lead generation setup (forms + lead routing)
- Custom branding (logo refinement, colour system)
- Deeper SEO (per-service pages, schema markup)
- Photo direction or full photo set on request
- Google Analytics 4 + GTM wired in
- Conversion tracking for calls and forms
- Facebook Pixel / Google Ads pixel ready
- Newsletter integration (Supabase or Mailchimp)
- Copywriting included (we write, you approve)
- Real Google reviews carousel
- Before/after gallery setup
- Service-area + city pages for local SEO
- 24/7 support
- Most edits live in 24 hours
- Monthly check-in for the first 3 months
- Quarterly performance report
See exactly what we'd build for a gym.
Before you book a call, get a free 30-minute video walkthrough of a live gym website we built. We screen-record the whole thing and show you how the lead capture, the booking flow, and the local SEO actually work, so you can decide on your own time.
You only pay if it books jobs. You see a real site we built turn clicks into calls before you spend a cent. And if the finished site doesn't feel right, or it isn't bringing you customers, you don't pay. The risk is ours, because we've done this enough to know how it ends.
Tech specs What's actually under the hood
- FrameworkAstro 5 + TypeScript (static, no server)
- HostingCloudflare Pages (global CDN, free SSL)
- PerformanceSub-2s LCP on 4G, 90+ PageSpeed target
- ResponsiveYes (mobile-first design)
- SEOSitemap + JSON-LD structured data + Open Graph
- AnalyticsGoogle Analytics 4 via GTM, Consent Mode v2
- Cookie bannerGDPR-compliant, custom (no paid CMP)
- Newsletter / formsCloudflare Pages Functions + Supabase
- ContentManaged for you, changes shipped in 24h
- CodeTypeScript, hand-written, transferable
- DocumentationIncluded, plain English
- Hosting cost$0/mo on Cloudflare free tier (you own the bill)
Questions gym owners ask before they buy
The things people email us most when they're deciding.
How long does it take to build?
7 days from the kickoff call. We do the heavy lifting (design, copy, SEO setup). You provide the photos, programs, and pricing. Sign-off on day 6, live on day 7.
What does it cost?
Two tiers, $2399 for a standard gym site and $7500 for the elite version (more program pages, deeper local SEO, intro funnel, ongoing support). No hidden fees, no proposals. Full breakdown is on the get-website page.
Will it actually rank on Google?
Yes for local searches in your service area. "CrossFit [your city]" or "personal trainer [your city]" is winnable in 60-90 days if you have decent Google reviews and we build the program pages correctly. National terms aren't the goal.
What if I already have a website?
We rebuild it. The old one stays live until launch day, then we cut over. Zero downtime, all your existing search rankings carry forward via 301 redirects.
Can you set up Google Ads too?
Yes, but separately. The website build doesn't include ads management. We'll point you at the right ads service when you're ready. Meta Ads usually outperforms Google for intro offers.
Can it embed my Wodify or Mindbody schedule?
Yes. We pull the live schedule from Wodify, Mindbody, GymMaster, or whatever you use, then style it to match the rest of your site. Prospects see real class times without bouncing to a third-party page.