Stop paying for one-off cake enquiries when the money is in the standing orders.

That is the leak we look for first. Celebration searches are the loudest ones in a bakery account, so they quietly take the budget, and a Saturday spent on one birthday cake is a Saturday a cafe order cannot have. Wholesale, office and event work gets its own campaign, its own keywords and its own ad copy, because a buyer placing a standing order does not search like a parent. Then you see cost per booked job by keyword and can decide which side of the account deserves the money.

Because habit is what you are buying. Bread and cake are bought nearby and bought again, so the people two streets away are already queueing at somebody else's counter. Ads and your Google Business Profile put you in front of the ones who have just moved in, just changed office, or just been let down before an event, and part of the budget stays in front of the people who bought from you once. Reviews and the map pack do a lot of the work here, which is why the bundle adds them.

Yes, and that is most of the first 30 days. Searches for what you do not bake get cut and added to the negative list, and the list is tended every week rather than set once. The ads and the landing copy say plainly what you make and how much notice you need, so the enquiry that reaches you is one you can actually fill. You will still get the odd wrong one. The point is that it stops being most of them.

About $2.5k£2k a month in ad spend, on top of the fee. Under that the management fee eats the budget before a click is bought, so we say no and sell you an hour of consulting at $140£110/hr instead. It is month to month, so when the kitchen is already at capacity for Christmas you turn the budget down instead of sitting in a contract.

Ask them one question: what did a booked job cost me last month? If the answer comes back in clicks or impressions they were selling you traffic. Most accounts we inherit fail on the same three things: broad match with no negative list, tracking that counts clicks instead of calls, and nobody touching the account between reports. We fix those first and tie every order to the keyword that caused it.

You own all of it. The ad account is in your name, your card is on it, ad spend goes straight to Google and is never marked up, and the tracking sits in your own containers. If the cost per booked job is not moving the right way by day 30, you hear it from us first and we tell you to pause rather than spend another month finding out. It is month to month, so if you walk away the account keeps running and nothing has to be rebuilt.