Stop paying for home value clicks from owners who will not list for two years.

Yes, and the two belong in separate campaigns. An owner working out whether to sell searches in different words than a buyer browsing homes, so each side gets its own keywords, its own budget and its own cost per enquiry. Housing is a restricted category on Google, so some audience targeting is off the table, which puts the work on the search terms and the negative list where it belongs anyway. If you only want the seller side, we only run the seller side.

Not perfectly, and anyone who tells you otherwise has not run this. What we can stop is paying the same money for both. The searches, the ad copy and the form are built for the owner who has already decided to move, and the browsing owner gets a cheaper path in. You then see what each one costs, so you decide what a curious homeowner is worth to you instead of paying for one by accident.

The portals sell you the buyer who is looking at a house someone else listed. Search is where the seller is still deciding who to call, and that decision takes weeks, so being visible and trusted before the search matters as much as the ad itself. That is why the bundle adds local search and AI answers on top of the ads. On the call we look at what portal leads cost you and say honestly whether ads sit next to them or replace part of that spend.

The account is yours, in your name, with your card on it, so it moves when you move and nothing has to be rebuilt. The campaigns and the tracking stay separate from anything the office runs, so the numbers are yours to read. If your broker has rules about how your name and the brokerage appear in an ad, tell us on the call and the copy is written to fit them. The tracking sits in your own containers too, so you can check the spend any day of the week.

About $2.5k£2k a month in ad spend, on top of the fee. Under that the management fee eats the budget before you have bought a click, so we say no and sell you an hour of consulting at $140£110/hr instead. It runs month to month, so you turn it up for the spring listing season and down when the market goes quiet, with no twelve-month contract to sit through. A cheaper agency takes the retainer and lets you find out in month six.

Ask them one question: what did a booked appointment cost me last month? If the answer comes back in clicks or impressions, they were selling you traffic. Most accounts we inherit fail on the same three things: broad match with no negative list, tracking that counts form fills instead of calls, and nobody touching the account between reports. We fix those first and tie every enquiry to the keyword that caused it. If the cost per booked job is not moving the right way by day 30, we tell you to pause rather than spend more.