Stop paying for dripping taps while the burst pipe rings someone else.

That is most of the work in the first 30 days. We read the search terms every week and add negatives for the ones that only ever bring price-shoppers ringing five plumbers about a tap. If you charge a call-out fee, we say so in the ad, which quietly puts off the callers who were never going to book. You will still get the odd tap job, because no filter is perfect. The point is that your budget stops paying for them.

Only if somebody answers. If you or an answering service pick up out of hours, nights and weekends are often the least contested hours you can bid on, because plenty of plumbers switch their ads off at teatime. If nobody picks up, we schedule the ads around the hours you actually answer. A missed emergency call is paid for twice, once to Google and once to the plumber who got the job.

Where you are eligible, yes, and for an emergency trade it belongs above the search campaigns rather than instead of them. Google checks licence and insurance before it will show you there, and that paperwork stays with you, gas registration included. We set it up, keep it separate from search in the reporting, and count a booked job the same way on both.

About $2.5k£2k a month in ad spend, on top of the fee. Under that a management fee eats the budget before a click is bought, so we say no and sell you an hour of consulting at $140£110/hr instead. A cheaper agency takes the retainer and lets you find out in month six. The spend does not have to sit flat either. Push the daily budget up through a cold snap and pull it back when the freeze passes.

Ask them one question: what did a booked job cost me last month? If the answer comes back in clicks or impressions, they were selling you traffic. Most inherited plumbing accounts fail on the same three things: broad match with no negative list, tracking that counts button taps instead of the phone ringing, and nobody touching the account between reports. We fix those three first and report on the booked job.

You own all of it. The account is in your name, your card is on it, and the ad spend goes straight to Google, never marked up. The tracking sits in your own containers, so you can check the spend any day of the week. If the cost per booked job is not moving the right way by day 30, you hear it from us first, and we tell you to pause rather than spend more. It is month to month, so nothing holds you in and nothing has to be rebuilt if you leave.