Stop paying to be the third quote on a job someone already decided.
We run Google Ads for painting and decorating businesses, pointed at people ready to book the work. Every pound is measured at the booked job, never the click.
Locked
14 minutes inside a real client ad account: where the budget went, what we cut, and what happened to the cost per booked job.
Unlock and watchUnlock the walkthrough
14 minutes inside a real client ad account: where the budget was going, what we cut and why, and what it did to the cost per booked job. Opens the moment you send this.
Reported on booked jobs, not clicks · Month to month, no contracts · Your account, your data, your card
Built and run by a 20-year marketer. Trusted by businesses like:


Our 3S Grow Method
Become searchable When they are looking for you.
They search. You are the first name.
Someone types what they need. Your listing climbs past the two above it, and the call comes to you.
They ask an assistant. It names you.
More people ask ChatGPT who to call. It answers with the business whose pages answer the question.
Get seen Catch them when they are browsing.
They are not looking yet.
Your post lands in the local feed anyway, between the things they actually scrolled for.
Hundreds nearby now know the name.
The reach ticks up. Next time they need what you offer, they already know who to call.

Stay sticky Be the name they remember.
One job becomes the next.
A past customer recommends you in a chat. That referral is the cheapest lead you will ever get.
They come back on their own.
A follow-up months later, and the customer you already won books again.
Real results from real clients
Three published case studies, with dates and the numbers each page stands behind. See all case studies.
Cost per lead, May–Aug 2025 vs 2026
Pest control: read the case study →Cost per conversion, on 30% less spend
Dental clinic: read the case study →186 listings signed, 1 Jan – 26 Apr 2026
Real estate: read the case study →After previous cooperation with another marketing agency that was almost without results, we achieved greater results here after just a few weeks than with the previous agency in six months.
The guys know what they're doing, which is very valuable these days. We've been working together for 6 months and the results are great.
Six channels, one destination
Each one reaches a buyer at a different moment. Most businesses need two or three of them, not all six, and picking the wrong ones is the expensive mistake.
- GBP management Own the map pack
- LSA management Google Guaranteed, set up once
- Google Ads Calls, not clicks
- SEO Compounding organic
- AEO Answer engine optimization
- Meta Ads Demand gen on FB and IG
- 02Service + step Website Converts the click Built by us
- 03Step Appointment Booked on the calendar
- 04Step Closed deal Revenue in the door Where we measure our work. Not clicks.
Same budget. Three very different diaries.
There are three ways to spend this money. Do it yourself and you get Google's recommendations, which are written to spend your budget, and an evening in a confusing interface after the brushes are washed out. A typical agency gets you a twelve-month contract, a junior on the account and a report about clicks. We get you weekly hands on an account you own, reported at the booked job.
| What matters | Oursdone-for-you | A typical agency | Doing it yourself |
|---|---|---|---|
| Reported at the booked job | ✓ | clicks and impressions | guesswork |
| Tracking wired to phone, form, booking | ✓ | counts button clicks | × |
| Weekly hands on the account | ✓ | monthly report | when you remember |
| Negative keywords and dead audiences cut weekly | ✓ | set once | × |
| You own the account, data and card | ✓ | often theirs | ✓ |
| Ad spend never marked up | ✓ | often a cut | ✓ |
| Month to month, no contracts | ✓ | twelve-month contract | ✓ |
| Run by the person who scoped it | ✓ | whoever started Monday | you, after hours |
| Told to pause when it is not paying | ✓ | × | hard to tell |
Want to see the difference on a real account? Watch the 14-minute walkthrough.
How it works
30 minutes on Google Meet. We open your ad account together, or talk through what you have tried, and you see which searches are eating the budget before the call ends.
The first 30 days. We cut the searches that only ever buy you a third quote, then get every call, form and quote request counted against the keyword that caused it. Nothing is scaled until the data is real.
Weekly hands on the account, losers cut, negatives tended, and budget moved to the work that is actually getting booked. One number you can read: what a booked job costs you this week.
Pricing
Pricing on the page. Ad spend on your own card.
Management only. Ad spend is separate and sits on your own card. Under about $1.3k£1k a month in spend we say no and sell you an hour of consulting instead.
Management only, both platforms, one report. Google for the buyer at the moment of intent, Meta to stay in front of everyone else. Scales with scope and ad spend.
I want this, let's call- Campaign audit and a written plan first
- Search campaigns built on buyer intent, Local Services Ads where you are eligible
- Meta campaigns built from your own footage and offers, never boosted posts
- Ad copy that filters out price-shoppers
- Weekly hands on both accounts
- Negative keyword lists tended weekly
- Call tracking tied to the keyword and the ad
- Cost per booked job, by channel
Search, answers and both ad platforms at once. For businesses that want to be unavoidable in their area. We bring more, you decide less.
I want this, let's call- Local SEO: profile, map pack, service and location pages
- AI Search & AEO: entity, schema, answer-first content
- Local link building and review system
- Landing pages built for the campaigns, not repurposed
- GTM container and GA4
- Conversion tracking for calls, forms and bookings
- Call tracking and Meta Pixel
- Cross-platform attribution and one report you can read
- Monthly reporting call
- Priority support, answers within 24 hours
- The person who scoped it runs it
- Month to month, no contracts
Ad spend is separate and goes straight to Google or Meta on your own card. We never mark it up and never hold the account. Management fees rise as spend and scope do, and we say so upfront. Tracking & Data Setup is $850£650 one-time on its own and included free with the All in One System.
Not sure what you would be paying for? See inside a real account in 14 minutes before you book.
Book a free call
with Michal
30 minutes on Google Meet. Pick a slot that suits you and the invite lands in your inbox straight away. We look at your ad account, or at what you have tried so far, and you leave with a clear plan, whether we run it or not.
20 years in online marketing, 200+ ad accounts, and he runs yours himself.
Pick a time
30 minutes on Google Meet with Michal. Have your ad account open if you can, and we go through the searches eating the budget together.
Book a free callNothing suits? Send a message with two times that work and Michal takes the first one free.
Questions painters ask before they spend
People ask a neighbor for a painter long before they search. Can ads win that job?
They can, but not on their own. Your customer weighs it up, asks around and compares two or three painters before anyone picks up a phone, so the search is the last step, and ads catch that step well. What ads do not do is build the trust that happens before it. That is reviews, photos of finished work and being the name that comes back in AI answers, which is what the bundle adds. On the call we say which of the two your money should go to first.
Can you stop us being the third quote someone uses to knock a price down?
Not entirely, but most of that traffic is bought by lazy keywords, so it is the first thing we cut. Tighter match types, a negative list tended weekly, and ad copy about prep and finish rather than a cheap day rate take a lot of it out. The form can ask what needs painting and when they want it done, so you know what you are driving to before you give up an evening. Some people will always collect three numbers. The point is to stop paying to be one of them.
We price every job at the house. How do you count a booked job and not a quote visit?
Call tracking and the form. The number on the ad and on the landing page is tracked, so the call you take on site ties back to the keyword and the ad that caused it, and quote requests are wired the same way. You tell us which of those turned into work, and the cost per booked job is built on that. Quote visits get counted too, so you can see how many evenings a keyword is costing you as well as how much.
Exteriors stop when the weather turns and summer books itself. Should we spend all year?
Do not switch it off, move it. In the wet months the budget goes to interior work, and the exterior campaigns come back up before the dry spell, not after it. It runs month to month with no lock-in, so that level is your call every month. This work also gets weighed up for weeks, so an inquiry you pay for in a quiet month often books into a busy one.
How much do I need to spend on ads for this to make sense?
About $1.3k£1k a month in ad spend, on top of the fee. Under that the management fee eats the budget before you have bought a click, so we say no and sell you an hour of consulting at $140£110/hr instead. Ad spend sits on your own card and goes straight to Google, never marked up and never through us.
The last agency spent our budget and sent us tire kickers. Why is this different, and who owns the account?
Ask them one question: what did a booked job cost us last month? If the answer comes back in clicks or impressions, they were selling you traffic. Here the ad account, the data and the card are in your name, the tracking sits in your own containers, and it runs month to month, so nothing has to be rebuilt if you walk. And if the cost per booked job is not moving the right way by day 30, you hear it from us first, and we tell you to pause rather than spend more.
How painting businesses win customers
The decision takes weeks
Your customer weighs it up, asks around, and compares two or three providers before anyone picks up a phone.
That means the trust has to exist before the search happens, so reviews, content and being findable in AI answers do most of the work.
Which customers cost painting businesses money
Watch for quote requests used to beat down a painter they already chose. Ads can bring more of those as easily as the good ones, which is why we report on booked jobs and not clicks, so you can see what each channel is really worth to you.
Find out what a booked painting job really costs in ads
One call. 30 minutes. A clear read on where the budget goes and what a booked painting job should cost you in ad spend, whether we run the account or not.
Book a free callOr watch the 14-minute walkthrough first.



