Your ads should fill the truck, not send it across town for one mattress.
Google Ads for junk removal businesses, run by the person you talk to. Measured at the booked job, never the click.
Locked
7 minutes inside a real client ad account: where the budget went, what we cut, and what happened to the cost per booked job.
Unlock and watchUnlock the walkthrough
7 minutes inside a real client ad account: where the budget was going, what we cut and why, and what it did to the cost per booked job. Opens the moment you send this.
Reported on booked jobs, not clicks · Month to month, no contracts · Your account, your data, your card
Built and run by a 20-year marketer. Trusted by businesses like:


Our 3S Grow Method
Never buy clicks. Buy booked loads.
Become searchable When they are looking for you.
They search. You are the first name.
Someone types what they need. Your listing climbs past the two above it, and the call comes to you.
They ask an assistant. It names you.
More people ask ChatGPT who to call. It answers with the business whose pages answer the question.
Broad match hands your budget to single-item jobs.
Get seen Catch them when they are browsing.
They are not looking yet.
Your post lands in the local feed anyway, between the things they actually scrolled for.
Hundreds nearby now know the name.
The reach ticks up. Next time something breaks, they already know who to call.

Counting clicks, not booked loads? You are guessing.
Stay sticky Be the name they remember.
One job becomes the next.
A past customer recommends you in a chat. That referral is the cheapest lead you will ever get.
They come back on their own.
A follow-up months later, and the customer you already won books again.
Real numbers, once the leak is closed
One service business, not a junk removal business. 60 days, the same ad budget. The full write-up is on the case studies page.
Cost per acquisition after 60 days, on the same ad budget.
Sales in 60 days. The number the owner noticed before any report did.
Waste on a tightly managed account, against a neglected one. Audit figures, not ours.
After previous cooperation with another marketing agency that was almost without results, we achieved greater results here after just a few weeks than with the previous agency in six months.
There is a lot of improvement in patient response. Basically, it has increased by at least 30%, if not more.
The guys know what they're doing, which is very valuable these days. We've been working together for 6 months and the results are great.
Six channels, one destination
Each one reaches a buyer at a different moment. Most businesses need two or three of them, not all six, and picking the wrong ones is the expensive mistake.
- GBP management Own the map pack
- LSA management Google Guaranteed, set up once
- Google Ads Calls, not clicks
- SEO Compounding organic
- AEO Answer engine optimization
- Meta Ads Demand gen on FB and IG
- 02Service + step Website Converts the click Built by us
- 03Step Appointment Booked on the calendar
- 04Step Closed deal Revenue in the door Where we measure our work. Not clicks.
Same budget. Three very different job sheets.
There are three ways to spend this money. Doing it yourself gets you Google's recommendations, which are written to spend your budget, and evenings in an interface built to confuse you after a day of lifting. A typical agency gets you a twelve-month contract, a junior on the account and a report about clicks. We get you weekly hands on an account you own, reported at the cost per booked job.
| What matters | Oursdone-for-you | A typical agency | Doing it yourself |
|---|---|---|---|
| Reported at the booked job | ✓ | clicks and impressions | guesswork |
| Tracking wired to phone, form, booking | ✓ | counts button clicks | × |
| Weekly hands on the account | ✓ | monthly report | when you remember |
| Negative keywords tended weekly | ✓ | set once | × |
| You own the account, data and card | ✓ | often theirs | ✓ |
| Ad spend never marked up | ✓ | often a cut | ✓ |
| Month to month, no contracts | ✓ | twelve-month contract | ✓ |
| Run by the person who scoped it | ✓ | whoever started Monday | you, after hours |
| Told to pause when it is not paying | ✓ | × | hard to tell |
Want to see the difference on a real account? Watch the 7-minute walkthrough.
How it works
30 minutes on Google Meet. We open your account together, or talk through what you have tried, and before the call ends you see which searches bring full loads and which bring one mattress.
The first 30 days are audit and tracking. We cut the searches that never turn into a booked clearance, keep the ads tight to the areas your truck actually covers, and get every call, form and booking counted against the keyword that caused it.
Weekly hands on the account, budget moved to the job types and areas that are booking, and one number you can read: what a booked job costs you this week.
Pricing
Pricing on the page. Ad spend on your own card.
Management only. Ad spend is separate and sits on your own card. Under about £2k a month in spend we say no and sell you an hour of consulting instead.
Management only, both platforms, one report. Google for the buyer at the moment of intent, Meta to stay in front of everyone else. Scales with scope and ad spend.
I want this, let's call- Campaign audit and a written plan first
- Search campaigns built on buyer intent, Local Services Ads where you are eligible
- Meta campaigns built from your own footage and offers, never boosted posts
- Ad copy that filters out price-shoppers
- Weekly hands on both accounts
- Negative keyword lists tended weekly
- Call tracking tied to the keyword and the ad
- Cost per booked job, by channel
Search, answers and both ad platforms at once. For businesses that want to be unavoidable in their area. We bring more, you decide less.
I want this, let's call- Local SEO: profile, map pack, service and location pages
- AI Search & AEO: entity, schema, answer-first content
- Local link building and review system
- Landing pages built for the campaigns, not repurposed
- GTM container and GA4
- Conversion tracking for calls, forms and bookings
- Call tracking and Meta Pixel
- Cross-platform attribution and one report you can read
- Monthly reporting call
- Priority support, answers within 24 hours
- The person who scoped it runs it
- Month to month, no contracts
Ad spend is separate and goes straight to Google on your own card. We never mark it up and never hold the account. Management fees rise as spend and scope do, and we say so upfront. Tracking & Data Setup is £650 one-time on its own and included free with the All in One System.
Not sure what you would be paying for? See inside a real account in 7 minutes before you book.
Book a free call
with Michal
30 minutes on Google Meet. Pick a slot that suits you and the invite lands in your inbox straight away. We look at your account, or at what you have tried, and you leave knowing which searches bring clearances and which bring single items, whether we run it or not.
20 years in online marketing, 200+ ad accounts, and he runs yours himself.
Pick a time
30 minutes on Google Meet with Michal. Have your ad account open if you can, and we find the leak together.
Book a free callNothing suits? Send a message with two times that work and Michal takes the first one free.
Questions junk removal owners ask before they spend
Can you stop the single-item pickups?
We can cut most of that traffic, not all of it. It usually comes from broad match and from ads that say nothing about load size, so we point the ads and the page at full loads, garage and house clearances and builders waste instead. Then the negative keyword list gets tended weekly for the phrases that only ever bring one sofa. A few will still get through. They cost far less when the account is not paying to attract them.
We are licensed and insured. Should the ads say so?
Yes, in the ad copy, the extensions and the page the click lands on. A waste carrier licence, proper cover and a transfer note that shows where the load actually went are what separate you from a man with a van and a trailer, and they are what makes a homeowner or a letting agent ring you rather than the cheapest name. We only put in writing what you can show. That filters the wrong enquiries before they cost you a click.
Our work is local and it repeats. Do ads even suit that?
This is the shape that suits them best. Junk removal is bought nearby and bought again, so the money is in being the familiar name in your own area and staying in front of the landlords, agents and builders who have already paid you once. We keep search tight to where the truck actually goes, and the All in One System adds the map profile, the reviews and the local pages that decide it when two names look the same.
Tip fees keep going up. How do I know a job is worth taking?
By pricing the enquiry, not the click. Once tracking is wired to the phone, the form and the booking page, you can see cost per booked job by keyword, and you can tell which searches bring work that carries the tip fee and the drive. If a set of searches only books jobs you lose money on, we cut them. That decision needs a real number, which is why the first 30 days go on tracking before anything is scaled.
How much do I need to spend on ads for this to make sense?
About $2.5k£2k a month in ad spend, on top of the fee. Under that a management fee eats the budget before a click is bought, so we say no and sell you an hour of consulting at $140£110/hr instead. A cheaper agency takes the retainer and lets you find out in month six.
The last agency burned my budget. Who owns the account this time, and what if it does not work?
You own all of it. The ad account is in your name, your card is on it, ad spend goes straight to Google with no markup, and the tracking sits in your own containers, so you can check the spend any day of the week. It is month to month, no twelve-month contract, so you can turn it down when the diary is full and up when the truck is empty. And if the cost per booked job is not moving the right way by day 30, we tell you to pause, not to spend more.
Find out what a booked clearance is really costing you
One call. 30 minutes. A clear read on where the budget goes and what a booked job should cost you, whether we run the account or not.
Book a free callOr watch the 7-minute walkthrough first.



