24.2K followers
MICHAL MUJGOS

Growing an HVAC business

Grow your HVAC business.

Growing an HVAC business: how to sell more maintenance plans, advertise on Google, price good/better/best replacements, hire your first tech, and scale a fleet.

Buy HVAC website Get HVAC customers
An HVAC technician at his van while a colleague services an outdoor AC condenser unit

What actually moves the needle once you're open

The HVAC businesses that scale do one thing differently: they treat maintenance agreements as the product, and service calls as the sales conversation. A solo operator with 200 plans on the books has more predictable revenue than a competitor running three vans on one-off calls.

The growth playbook is simple to describe, hard to execute. Convert service calls into plans. Sell replacements with good/better/best options. Hire and train a tech so the owner can sell, not just sweat. Then add dispatch so the trucks stay productive. Skip any step and you stall.

Michal Mujgoš, mujgos.com More about Michal →
  • $168k–$800k+ Earning potential Built on maintenance plans and replacements
  • Maintenance plans + GBP Top channel Recurring book of business beats lead spend
  • Flat-rate + diagnostic Pricing model Quote replacements as good/better/best
  • Service tech Best first hire Frees the owner to sell and quote

Honest check: are you ready to grow it?

Yes, keep reading if

  • You're already operating but feel stuck at solo or near-solo
  • You're working too many hours for the revenue, and you know it
  • You're ready to fix pricing before you chase more leads
  • You'd hire your first or second person this quarter if you knew how
  • You want a business that runs without you in the van

Skip this and read something else if

  • You're pre-launch, so read the "start" guides first
  • You want to grow without changing how you operate
  • You're afraid of putting someone else on payroll
  • You think "more leads" is the only answer
  • You'd rather argue with this list than try the ideas in it

Your growth playbook

The order to actually do this in. Each step links a deep-dive guide.

  1. Fix your pricing Flat-rate cards with diagnostic fees, good/better/best replacement quotes, and a maintenance-plan offer on every call. Read the guide →
  2. Own local search Google Business Profile, reviews, and rank for "AC repair + your city". Read the guide →
  3. Turn on paid ads Google Ads for peak-season urgency, Facebook for plan renewals and brand. Read the guide →
  4. Upgrade the website If your site doesn't turn peak-season visitors into calls, replace it. We build sites that do. Get your website →
  5. Hire your first tech Frees you to sell, quote, and run the maintenance-plan engine. Train them on your truck. Read the guide →
  6. Systemize and scale Dispatch, CRM, a real maintenance-plan workflow, and a manager so the business runs without you turning every screw. Read the guide →

How working with us actually goes

No 12-month contracts, no jargon, no lock-in. You pick what you need, we do the work, and you keep the keys.

  1. 01

    Diagnose

    Free 30-minute call. We figure out where you really are and what the next dollar of effort should go to. Honest read on whether we can help. If we can't, we'll point you at someone who can.

  2. 02

    Plan

    We write the next 90-day plan with you. Pricing fixes, channel priorities, hiring sequence, the order to do it in. So you stop guessing on Monday.

  3. 03

    Build

    We build or rebuild whatever the plan said. Usually a high-converting website, sometimes ad creative, occasionally a hiring playbook. Whatever moves the next milestone.

  4. 04

    Grow

    Ongoing playbooks and articles you can read in five minutes, plus a Slack thread or call when you're stuck. You run the business. We're the brain you call when something's off.

Want to grow faster than this?

Our guides show you how to do it yourself. These are the things we do for owners who'd rather have it done.

See all grow activities →

Growing an HVAC business: guides

Michal Mujgos Written by Michal Mujgoš
  1. An HVAC technician shaking hands with a homeowner at the front door, in a natural documentary style.

    How to get clients and customers for an HVAC business

    How to get HVAC clients: the seven channels that fill your schedule. GBP and reviews, maintenance plans, LSAs, canvassing, realtors, referrals.
  2. An HVAC technician prepping two work vehicles with crew members at sunrise, in a natural documentary style.

    How to grow an HVAC business

    How to grow an HVAC business from solo to multi-van: build the plan base, hire a service tech, add dispatch. Solo $72k to $154k, 2-van $750k a year.
  3. An HVAC technician working out a rate card and a customer invoice at a workbench, in a natural documentary style.

    Setting the best prices and billing for an HVAC business

    Setting prices and billing for an HVAC business: flat-rate per task, diagnostic fees, maintenance plan tiers, and good/better/best replacement quotes.
  4. An HVAC technician checking a social feed on a phone at the job site, in a natural documentary style.

    How to advertise an HVAC business on Facebook

    Advertise your HVAC business on Facebook with lead-gen ads, plan-renewal retargeting, and seasonal offers that fill the shoulder months.
  5. An HVAC technician studying a metrics dashboard on a laptop in natural light, in a natural documentary style.

    How to advertise an HVAC business on Google

    Advertise your HVAC business on Google with Local Services Ads, Search, and Business Profile, and the order to switch each one on.
  6. marketing materials, business cards, and a yard sign laid out on a workbench, in a natural documentary style.

    How to advertise an HVAC business: the unsexy channels win

    Three channels produce 70 to 85% of a small shop's leads. The full HVAC advertising mix, what each channel costs, and the order to switch them on.
  7. An HVAC technician installing a yard sign at the curb of a finished job, in a natural documentary style.

    How to promote an HVAC business locally

    How to promote an HVAC business locally: Google Business Profile with 50+ reviews, vehicle wraps, yard signs, and maintenance plan word-of-mouth.
  8. A phone on a small tripod filming an HVAC technician at work, in a natural documentary style.

    How to promote an HVAC business on Instagram

    How to promote an HVAC business on Instagram: install photos, tech profiles, and review Stories that lift your close rate and recruit techs.
  9. A phone tripod set up while an HVAC technician demonstrates equipment, in a natural documentary style.

    How to promote an HVAC business on TikTok: the real payoff is hiring

    How to promote an HVAC business on TikTok: 5 to 25 leads a year is the honest ceiling. The real return is techs who apply already sold on your shop.
  10. An HVAC technician explaining a technique to an off-frame camera in the workshop, in a natural documentary style.

    How to promote an HVAC business on YouTube

    How to promote an HVAC business on YouTube: search-driven explainers that compound and pull calls for 3 to 7 years. The highest long-term ROI.
  11. An HVAC technician reviewing an ad dashboard on a laptop at a workbench, in a natural documentary style.

    How to run Facebook for an HVAC business

    What a booked-job Facebook and Instagram ads account looks like for an HVAC business, what to track, and when to run it yourself or hand it off.
  12. An HVAC technician studying an ads dashboard with charts on a laptop, in a natural documentary style.

    How to run Google Ads for an HVAC business

    What a booked-job Google Ads account looks like for an HVAC business, why it is high-stakes, and when to run it yourself or hand it off.

Don't reinvent the wheel.
Copy what works.

We build your website for you in 7 days. You own all of it, and most changes go live within 24 hours.

Get Your Website →

Common questions about HVAC businesses

The questions people ask us most before they start.

How do I get more HVAC customers?

A Google Business Profile, reviews, maintenance-plan offers, and ranking for "AC repair + your city" beat paid ads in year one. Established operators add Google Ads for peak-season demand spikes.

Read the full guide →
Should I advertise on Google or Facebook?

Google captures urgent intent ("AC not cooling", "furnace not working"). Facebook builds neighborhood awareness and retargets. Most HVAC operators start with Google Ads, then add Facebook for plan-renewal offers.

Read the full guide →
How should I price HVAC work?

Flat-rate per task with a diagnostic fee that's credited toward the repair. Sell maintenance agreements at every call. Quote replacements as good/better/best so customers self-select the right tier.

Read the full guide →
When should I hire my first tech?

When you're turning down service calls in peak season because you can't physically be in two places. The first hire is almost always a service tech, often someone you trained as an apprentice.

Read the full guide →
How do I sell more maintenance plans?

Make it the default offer on every service call, not an upsell. Train techs to present it. Price it so a single saved replacement justifies the plan. Most operators undersell on price.

Read the full guide →
How do I grow beyond myself?

Grow the maintenance-plan base, hire and train techs, and systemize dispatch so service calls reliably turn into replacements. The plan base is what makes the business sellable.

Read the full guide →

Newsletter: Grow exponentially in just 5 minutes

Newsletter with Exponential frameworks to build unstoppable growth.