Your BusinessSponsored · Just now
What groundwork costs before you build Available now for new accounts
Your budget should buy booked groundwork, not enquiries with no planning yet.
We run Google Ads for excavation and groundworks, pointed at people who already have drawings and a start date. The budget is measured at the booked job, never the click.
Locked
7 minutes inside a real client ad account: where the budget was going, what we cut, and what happened to the cost per booked job.
Unlock and watchUnlock the walkthrough
7 minutes inside a real client ad account: where the budget was going, what we cut and why, and what it did to the cost per booked job. Opens the moment you send this.
Reported on booked jobs, not clicks · Month to month, no contracts · Your account, your data, your card
Built and run by a 20-year marketer. Trusted by businesses like:
Our 3S Grow Method
Never buy clicks. Buy booked groundwork.
Become searchable When they are looking for you.
They search. You are the first name.
Someone types what they need. Your listing climbs past the two above it, and the call comes to you.
They ask an assistant. It names you.
More people ask ChatGPT who to call. It answers with the business whose pages answer the question.
groundworks near me
Your Business5.0 · 124 reviews · Open now
who can dig footings for an extension?
Your BusinessCited · 5.0 · Open now
Broad match is buying you digger hire clicks.
Get seen Catch them when they are browsing.
They are not looking yet.
Your post lands in the local feed anyway, between the things they actually scrolled for.
Hundreds nearby now know the name.
The reach ticks up. Next time something breaks, they already know who to call.
locals reached
You are counting clicks, not booked footings.
Stay sticky Be the name they remember.
One job becomes the next.
A past customer recommends you in a chat. That referral is the cheapest lead you will ever get.
They come back on their own.
A follow-up months later, and the customer you already won books again.
Call Your Business. They fixed ours last year, super clean.Your Business5.0 rating · 2 min away
Your Businessto you · today
Time for your annual serviceBook in 2 tapsWhat it looks like once the leak is closed
One service business, not an excavation firm, 60 days, the same ad budget. The full write-up is on the case studies page.
42% lower
Cost per acquisition after 60 days, on the same ad budget.
3x
Sales in 60 days. The number the owner noticed before any report did.
20-40% to ~10%
Waste on a tightly managed account, against a neglected one. Audit figures, not ours.
Cost per booked job, week by week, one client account One account, same budget. The shape from the case study, drawn for illustration. Your numbers depend on your market and how hard your competitors bid.
Patrik Sevela
After previous cooperation with another marketing agency that was almost without results, we achieved greater results here after just a few weeks than with the previous agency in six months.
Ivan Zoralek
There is a lot of improvement in patient response. Basically, it has increased by at least 30%, if not more.
Artem Saykin
The guys know what they're doing, which is very valuable these days. We've been working together for 6 months and the results are great.
Six channels, one destination
Each one reaches a buyer at a different moment. Most businesses need two or three of them, not all six, and picking the wrong ones is the expensive mistake.
- GBP management Own the map pack
- LSA management Google Guaranteed, set up once
- Google Ads Calls, not clicks
- SEO Compounding organic
- AEO Answer engine optimization
- Meta Ads Demand gen on FB and IG
- 02Service + step Website Converts the click Built by us
- 03Step Appointment Booked on the calendar
- 04Step Closed deal Revenue in the door Where we measure our work. Not clicks.
The honest comparison
Same budget. Three very different diaries.
There are three ways to spend this money. Doing it yourself means Google's recommendations, which are written to spend your budget, and an evening in an interface built to confuse you, once the plant is washed down. A typical agency means a twelve-month contract, a junior on the account and a report about clicks. With us it is weekly hands on an account you own, reported at the booked job.
| What matters | Oursdone-for-you | A typical agency | Doing it yourself |
|---|---|---|---|
| Reported at the booked job | ✓ | clicks and impressions | guesswork |
| Tracking wired to phone, form, booking | ✓ | counts button clicks | × |
| Weekly hands on the account | ✓ | monthly report | when you remember |
| Negative keywords tended weekly | ✓ | set once | × |
| You own the account, data and card | ✓ | often theirs | ✓ |
| Ad spend never marked up | ✓ | often a cut | ✓ |
| Month to month, no contracts | ✓ | twelve-month contract | ✓ |
| Run by the person who scoped it | ✓ | whoever started Monday | you, after hours |
| Told to pause when it is not paying | ✓ | × | hard to tell |
Want to see the difference on a real account? Watch the 7-minute walkthrough.
How it works
01
Book a free call.
30 minutes on Google Meet. We open your ad account together, or talk through what you have tried, and you see which searches are eating the budget before the call ends.
02
Audit and tracking.
The first 30 days. We cut the searches that only bring enquiries with no drawings and no date, then get every call, form and quote request counted against the keyword that caused it. Nothing is scaled until the data is real.
03
You watch booked jobs, not clicks.
Weekly hands on the account, losers cut, negatives tended, budget moved to the work that actually gets a machine on site. One number you can read: what a booked job costs you this week.
Pricing
Pricing on the page. Ad spend on your own card.
Management only. Ad spend is separate and sits on your own card. Under about £2k a month in spend we say no and sell you an hour of consulting instead.
Google Ads + Meta Ads
$2,100£1,650/mo
Bought separately: $2,500£2,000/mo
Management only, both platforms, one report. Google for the buyer at the moment of intent, Meta to stay in front of everyone else. Scales with scope and ad spend.
I want this, let's callThe rebuild
- Campaign audit and a written plan first
- Search campaigns built on buyer intent, Local Services Ads where you are eligible
- Meta campaigns built from your own footage and offers, never boosted posts
- Ad copy that filters out price-shoppers
Every week after
- Weekly hands on both accounts
- Negative keyword lists tended weekly
- Call tracking tied to the keyword and the ad
- Cost per booked job, by channel
All in One System
$4,200£3,300/mo
Bought separately: $4,900£3,900/mo
Search, answers and both ad platforms at once. For businesses that want to be unavoidable in their area. We bring more, you decide less.
I want this, let's callEverything in Google Ads + Meta Ads, plus
- Local SEO: profile, map pack, service and location pages
- AI Search & AEO: entity, schema, answer-first content
- Local link building and review system
- Landing pages built for the campaigns, not repurposed
Tracking & data setup, included free
- GTM container and GA4
- Conversion tracking for calls, forms and bookings
- Call tracking and Meta Pixel
- Cross-platform attribution and one report you can read
Support
- Monthly reporting call
- Priority support, answers within 24 hours
- The person who scoped it runs it
- Month to month, no contracts
Ad spend is separate and goes straight to Google on your own card. We never mark it up and never hold the account. Management fees rise as spend and scope do, and we say so upfront. Tracking & Data Setup is £650 one-time on its own and included free with the All in One System.
Not sure what you would be paying for? See inside a real account in 7 minutes before you book.
Book a free call
with Michal
30 minutes on Google Meet. Pick a slot that suits you and the invite lands in your inbox straight away. We look at your ad account, or at what you have tried, and you leave with a clear plan, whether we run it or not.
20 years in online marketing, 200+ ad accounts, and he runs yours himself.
30.7K followers across YouTube, Instagram and TikTok
YouTube 24.2K Instagram 4K TikTok 2.5K
Pick a time
30 minutes on Google Meet with Michal. Have your ad account open if you can, and we go through the searches eating the budget together.
Book a free callNothing suits? Send a message with two times that work and Michal takes the first one free.
Questions excavation owners ask before they spend
Can ads filter out people who have not got planning permission yet?
Most of that traffic is bought by lazy keywords, so it is the first thing we cut. Negative lists, tighter match types and ad copy that asks for drawings and a start date do the bulk of the work. The form can ask where the job is up to, so you know what you are ringing back before you pick up the phone. You will still get the odd early enquiry, and some of those come back with drawings later.
We work for builders and developers as well as homeowners. Can both run at once?
Yes, and they should not share a campaign. Someone searching for footings for an extension and a site manager looking for muck away and site clearance want different words and behave differently once they land. We split them, then report cost per booked job for each, so you can see which side of the business your budget is really feeding.
We get booked solid, then the ground goes wet over winter. Should we keep spending?
Turn it down when the diary is full and back up before it empties. It is month to month with no lock-in, so that is your call every month. This work gets weighed up long before anyone rings, so the enquiry you pay for today often books into a month you cannot see yet. Switching off completely also throws away what the account has learned, so we would rather trim the budget than go dark.
How much do I need to spend on ads for this to make sense?
About $2.5k£2k a month in ad spend, on top of the fee. Under that the management fee eats the budget before you have bought a click, so we say no and sell you an hour of consulting at $140£110/hr instead. Ad spend sits on your own card and goes straight to Google, never marked up and never through us.
The last agency spent our budget and we got quotes, not jobs. Why would this be different?
Ask them one question: what did a booked job cost us last month? If the answer comes back in clicks or impressions, they were selling you traffic. Most accounts we inherit fail the same three ways: broad match with no negative list, tracking that counts button clicks instead of calls, and nobody touching the account between reports. We fix those first and tie every booked job to the keyword that caused it.
Who owns the ad account, and what happens if it does not work?
You own all of it. The account is in your name, your card is on it, and the tracking sits in your own containers, so you can check the spend any day of the week. If the cost per booked job is not moving the right way by day 30, you hear it from us first and we tell you to pause rather than spend more. It is month to month, so nothing has to be rebuilt if you walk.
Find out what a booked groundwork job really costs you
One call. 30 minutes. A clear read on where the budget is going and what a booked groundworks job should cost you, whether we run the account or not.
Book a free callOr watch the 7-minute walkthrough first.