Get the call when the fuse board trips, not the job a handyman could do.
We run your Google Ads on search and maps, because that is where a tripping board turns into a phone call. It is all measured at the booked job, not the click.
Locked
14 minutes inside a real client ad account: the searches that were quietly eating the budget, what we cut, and what happened to the cost per booked job.
Unlock and watchUnlock the walkthrough
14 minutes inside a real client ad account: where the budget went, what we cut and why, and what it did to the cost per booked job. Opens the moment you send this.
Reported on booked jobs, not clicks · Month to month, no contracts · Your account, your data, your card
Built and run by a 20-year marketer. Trusted by businesses like:


Our 3S Grow Method
Become searchable When they are looking for you.
They search. You are the first name.
Someone types what they need. Your listing climbs past the two above it, and the call comes to you.
They ask an assistant. It names you.
More people ask ChatGPT who to call. It answers with the business whose pages answer the question.
Get seen Catch them when they are browsing.
They are not looking yet.
Your post lands in the local feed anyway, between the things they actually scrolled for.
Hundreds nearby now know the name.
The reach ticks up. Next time they need what you offer, they already know who to call.

Stay sticky Be the name they remember.
One job becomes the next.
A past customer recommends you in a chat. That referral is the cheapest lead you will ever get.
They come back on their own.
A follow-up months later, and the customer you already won books again.
Real results from real clients
Three published case studies, with dates and the numbers each page stands behind. See all case studies.
Cost per lead, May–Aug 2025 vs 2026
Pest control: read the case study →Cost per conversion, on 30% less spend
Dental clinic: read the case study →186 listings signed, 1 Jan – 26 Apr 2026
Real estate: read the case study →After previous cooperation with another marketing agency that was almost without results, we achieved greater results here after just a few weeks than with the previous agency in six months.
The guys know what they're doing, which is very valuable these days. We've been working together for 6 months and the results are great.
Six channels, one destination
Each one reaches a buyer at a different moment. Most businesses need two or three of them, not all six, and picking the wrong ones is the expensive mistake.
- GBP management Own the map pack
- LSA management Google Guaranteed, set up once
- Google Ads Calls, not clicks
- SEO Compounding organic
- AEO Answer engine optimization
- Meta Ads Demand gen on FB and IG
- 02Service + step Website Converts the click Built by us
- 03Step Appointment Booked on the calendar
- 04Step Closed deal Revenue in the door Where we measure our work. Not clicks.
Same budget. Three very different diaries.
There are three ways to spend this money. Doing it yourself means Google's recommendations, which are written to spend your budget, and an evening in the account after a day on the tools. A typical agency means a twelve-month contract, a junior on the account and a report about clicks. We mean weekly hands on an account you own, reported at the booked job.
| What matters | Oursdone-for-you | A typical agency | Doing it yourself |
|---|---|---|---|
| Reported at the booked job | ✓ | clicks and impressions | guesswork |
| Tracking wired to phone, form, booking | ✓ | counts button clicks | × |
| Weekly hands on the account | ✓ | monthly report | when you remember |
| Negative keywords and dead audiences cut weekly | ✓ | set once | × |
| You own the account, data and card | ✓ | often theirs | ✓ |
| Ad spend never marked up | ✓ | often a cut | ✓ |
| Month to month, no contracts | ✓ | twelve-month contract | ✓ |
| Run by the person who scoped it | ✓ | whoever started Monday | you, after hours |
| Told to pause when it is not paying | ✓ | × | hard to tell |
Want to see the difference on a real account? Watch the 14-minute walkthrough.
How it works
30 minutes on Google Meet. We open your ad account together, or talk through what you have tried, and you see which searches are eating the budget before the call ends.
The first 30 days. We cut the searches that bring work a handyman would do, and tie every call, form and booking to the keyword that caused it, so you can see which searches fill the van. Then we scale what is left.
Weekly hands on the account, budget moved to the work that fills the van, and one number you can read: what a booked job costs you this week.
Pricing
Pricing on the page. Ad spend on your own card.
Management only. Ad spend is separate and sits on your own card. Under about $1.3k£1k a month in spend we say no and sell you an hour of consulting instead.
Management only, both platforms, one report. Google for the buyer at the moment of intent, Meta to stay in front of everyone else. Scales with scope and ad spend.
I want this, let's call- Campaign audit and a written plan first
- Search campaigns built on buyer intent, Local Services Ads where you are eligible
- Meta campaigns built from your own footage and offers, never boosted posts
- Ad copy that filters out price-shoppers
- Weekly hands on both accounts
- Negative keyword lists tended weekly
- Call tracking tied to the keyword and the ad
- Cost per booked job, by channel
Search, answers and both ad platforms at once. For businesses that want to be unavoidable in their area. We bring more, you decide less.
I want this, let's call- Local SEO: profile, map pack, service and location pages
- AI Search & AEO: entity, schema, answer-first content
- Local link building and review system
- Landing pages built for the campaigns, not repurposed
- GTM container and GA4
- Conversion tracking for calls, forms and bookings
- Call tracking and Meta Pixel
- Cross-platform attribution and one report you can read
- Monthly reporting call
- Priority support, answers within 24 hours
- The person who scoped it runs it
- Month to month, no contracts
Ad spend is separate and goes straight to Google or Meta on your own card. We never mark it up and never hold the account. Management fees rise as spend and scope do, and we say so upfront. Tracking & Data Setup is $850£650 one-time on its own and included free with the All in One System.
Not sure what you would be paying for? See inside a real account in 14 minutes before you book.
Book a free call
with Michal
30 minutes on Google Meet. Pick a slot that suits you and the invite lands in your inbox straight away. We look at your ad account, or at what you have tried so far, and you leave knowing which searches are worth paying for, whether we run it or not.
20 years in online marketing, 200+ ad accounts, and he runs yours himself.
Pick a time
30 minutes on Google Meet with Michal. Have your ad account open if you can, and we go through what the word electrician is costing you.
Book a free callNothing suits? Send a message with two times that work and Michal takes the first one free.
Questions electricians ask before they spend
Will ads just bring me small jobs a handyman could do?
That is the inquiry most electricians want less of, and it is usually the ad account causing it, not the market. Wide keywords like electrician near me pull in socket swaps and light fittings, priced against a handyman. We build the campaigns around the work you actually want, add negatives for the rest, and put it plainly in the ad copy: consumer unit upgrades, rewires, EICRs, fault finding, along with your registration and your reviews. The aim is fewer inquiries, and more of them worth the van leaving the yard.
Most of my emergency work comes in at night and at weekends. Can ads catch that?
When a board keeps tripping or half the house has no power, the decision is made in minutes, so the ads have to be live when it happens. We look at when your calls actually land, set the schedule and the bids around that, and count the ones nobody answered as well as the ones you took. If there is no one to pick up in the middle of the night, we would rather turn those hours off than pay for calls you cannot take. That is a first-call conversation.
Can this bring landlord and commercial work, not just residential service calls?
Yes, and they belong in separate campaigns. Landlord EICRs, periodic inspections and small commercial contracts get searched for in completely different words than a dead socket, and mixing them into one campaign is how budget quietly goes to the wrong one. Split out, you can see what each type of work costs to win and move money towards the jobs you want more of. If you only want one of them, we only run one.
How much do I need to spend on ads for this to make sense?
About $1.3k£1k a month in ad spend, on top of the fee. Under that the management fee eats the budget before you have bought a click, so we say no and sell you an hour of consulting at $140£110/hr instead. A cheaper agency takes the retainer and lets you find out in month six.
The last agency burned my budget. Why would this be different?
Ask them one question: what did a booked job cost me last month? If the answer comes back in clicks or impressions, they were selling you traffic. Most accounts we take over fail on the same three things: broad match with no negative list, tracking that counts button clicks while your work comes in by phone, and nobody touching the account between reports. We fix those first, then tie every booked job to the keyword that caused it.
Who owns the account, and what if it does not work?
You own all of it. The ad account is in your name, your card is on it, and the tracking sits in your own containers, so you can check the spend any day of the week. It runs month to month with no twelve-month contract, so you turn it down when the diary is full and up when it is not. And if the cost per booked job is not moving the right way by day 30, we tell you to pause rather than spend more.
How electrical businesses win customers
The decision is made in minutes
Your customer is not researching. Something has broken and they are calling whoever appears first and looks trustworthy.
That puts nearly all the weight on search and maps, and makes feed advertising the wrong first dollar to spend.
Which customers cost electrical businesses money
Watch for service calls for a job a handyman could do, priced against a handyman. Ads can bring more of those as easily as the good ones, which is why we report on booked jobs and not clicks, so you can see what each channel is really worth to you.
Find out what the word electrician is costing you
One call. 30 minutes. A clear read on where the budget goes and what a booked electrical job should cost you, whether we run the account or not.
Book a free callOr watch the 14-minute walkthrough first.



