Stop paying for single drops when the money is in the regular round.

Both sit in the same searches, so the job is filtering. We build the campaigns around the words people use when they want a regular collection, a standing run or an account, and push the single-parcel searches onto the negative list. The ad copy does some of it too, because saying who you are for turns the wrong caller away before the click costs you. You still pick up one-off work. It just stops being what the budget buys.

Yes, and it is usually the first cut we make. Targeting gets set to the areas your vans already pass, and the postcodes that would wreck a day's round go on the exclusion list. Search terms get read every week, so a drop nowhere near the route does not quietly become a habit. Your Google Business Profile and your reviews do a lot of the local work here, so we look at those in the audit too.

Yes, and that is the point of month to month. Turn it up when there is room on the round, down when every slot and every driver is taken, and tell us before it happens so we are not scaling into a week you cannot serve. There is no twelve-month contract to sit out. Ad spend sits on your own card, so you can see exactly what stops the day you pause.

About $2.5k£2k a month in ad spend, on top of the management fee. Under that the fee eats the budget before a click is bought, so we say no and sell you an hour of consulting at $140£110/hr instead. A cheaper agency takes the retainer and lets you find out in month six.

Ask them what a booked job cost you last month. If the answer comes back in clicks or impressions they were selling you traffic. Most accounts we inherit fail on the same three things: broad match with no negative list, tracking that counts button clicks instead of calls, and nobody touching the account between reports. We fix those first and tie every booked job to the keyword that caused it.

You own all of it. The ad account, the data and the card are in your name, so you can check the spend any day of the week, and if we part ways the account keeps running and nothing has to be rebuilt. If the cost per booked job is not moving the right way by day 30, you hear it from us first and we tell you to pause rather than spend more. We would rather lose the retainer than run a budget we cannot defend with a booked-job number.