Your BusinessSponsored · Just now
A day in the life at our nursery Available now for new accounts
You pay the same for an enquiry about a place you do not have.
Google Ads for a nursery or daycare, run by the person you talk to. Measured at the booked visit, never the click.
Locked
7 minutes inside a real client ad account: where the budget went, what we cut, and what happened to the cost per booked visit.
Unlock and watchUnlock the walkthrough
7 minutes inside a real client ad account: where the budget was going, what we cut and why, and what it did to the cost per booked visit. Opens the moment you send this.
Reported on booked jobs, not clicks · Month to month, no contracts · Your account, your data, your card
Built and run by a 20-year marketer. Trusted by businesses like:
Our 3S Grow Method
Never buy clicks. Buy booked visits.
Become searchable When they are looking for you.
They search. You are the first name.
Someone types what they need. Your listing climbs past the two above it, and the call comes to you.
They ask an assistant. It names you.
More people ask ChatGPT who to call. It answers with the business whose pages answer the question.
nursery near me
Your Business5.0 · 124 reviews · Open now
which nursery has places open?
Your BusinessCited · 5.0 · Open now
Paying for job hunters? That is broad match.
Get seen Catch them when they are browsing.
They are not looking yet.
Your post lands in the local feed anyway, between the things they actually scrolled for.
Hundreds nearby now know the name.
The reach ticks up. Next time something breaks, they already know who to call.
locals reached
A parent rang. Your account never counted it.
Stay sticky Be the name they remember.
One job becomes the next.
A past customer recommends you in a chat. That referral is the cheapest lead you will ever get.
They come back on their own.
A follow-up months later, and the customer you already won books again.
Call Your Business. They fixed ours last year, super clean.Your Business5.0 rating · 2 min away
Your Businessto you · today
Time for your annual serviceBook in 2 tapsReal numbers, once the leak is closed
One service business, not a daycare, 60 days, the same ad budget. The full write-up is on the case studies page.
42% lower
Cost per acquisition after 60 days, on the same ad budget.
3x
Sales in 60 days. The number the owner noticed before any report did.
20-40% to ~10%
Waste on a tightly managed account, against a neglected one. Audit figures, not ours.
Cost per booked job, week by week, one client account One account, same budget. The shape from the case study, drawn for illustration. Your numbers depend on your market and how hard your competitors bid.
Patrik Sevela
After previous cooperation with another marketing agency that was almost without results, we achieved greater results here after just a few weeks than with the previous agency in six months.
Ivan Zoralek
There is a lot of improvement in patient response. Basically, it has increased by at least 30%, if not more.
Artem Saykin
The guys know what they're doing, which is very valuable these days. We've been working together for 6 months and the results are great.
Six channels, one destination
Each one reaches a buyer at a different moment. Most businesses need two or three of them, not all six, and picking the wrong ones is the expensive mistake.
- GBP management Own the map pack
- LSA management Google Guaranteed, set up once
- Google Ads Calls, not clicks
- SEO Compounding organic
- AEO Answer engine optimization
- Meta Ads Demand gen on FB and IG
- 02Service + step Website Converts the click Built by us
- 03Step Appointment Booked on the calendar
- 04Step Closed deal Revenue in the door Where we measure our work. Not clicks.
The honest comparison
Same budget. Three very different waiting lists.
There are three ways to spend this money. Doing it yourself gets you Google's recommendations, which are written to spend your budget, and an hour in the account after the last child has gone home. A typical agency gets you a twelve-month contract, a junior who could not name your age groups, and a report about clicks. We get you weekly hands on an account you own, reported at the booked visit.
| What matters | Oursdone-for-you | A typical agency | Doing it yourself |
|---|---|---|---|
| Reported at the booked job | ✓ | clicks and impressions | guesswork |
| Tracking wired to phone, form, booking | ✓ | counts button clicks | × |
| Weekly hands on the account | ✓ | monthly report | when you remember |
| Negative keywords tended weekly | ✓ | set once | × |
| You own the account, data and card | ✓ | often theirs | ✓ |
| Ad spend never marked up | ✓ | often a cut | ✓ |
| Month to month, no contracts | ✓ | twelve-month contract | ✓ |
| Run by the person who scoped it | ✓ | whoever started Monday | you, after hours |
| Told to pause when it is not paying | ✓ | × | hard to tell |
Want to see the difference on a real account? Watch the 7-minute walkthrough.
How it works
01
Book a free call.
30 minutes on Google Meet. We open your ad account together, or talk through what you have tried so far, and you see where the budget is going before the call ends.
02
Audit and tracking first.
The first 30 days are audit and tracking. We cut the searches that never bring a parent, and get every call, enquiry form and booked visit counted against the keyword that caused it. Then we scale what is left.
03
You watch booked visits, not clicks.
Weekly hands on the account, budget moved to the rooms with places open, and one number you can read: what a booked visit costs you this week.
Pricing
Pricing on the page. Ad spend on your own card.
Management only. Ad spend is separate and sits on your own card. Under about £2k a month in spend we say no and sell you an hour of consulting instead.
Google Ads + Meta Ads
$2,100£1,650/mo
Bought separately: $2,500£2,000/mo
Management only, both platforms, one report. Google for the buyer at the moment of intent, Meta to stay in front of everyone else. Scales with scope and ad spend.
I want this, let's callThe rebuild
- Campaign audit and a written plan first
- Search campaigns built on buyer intent, Local Services Ads where you are eligible
- Meta campaigns built from your own footage and offers, never boosted posts
- Ad copy that filters out price-shoppers
Every week after
- Weekly hands on both accounts
- Negative keyword lists tended weekly
- Call tracking tied to the keyword and the ad
- Cost per booked job, by channel
All in One System
$4,200£3,300/mo
Bought separately: $4,900£3,900/mo
Search, answers and both ad platforms at once. For businesses that want to be unavoidable in their area. We bring more, you decide less.
I want this, let's callEverything in Google Ads + Meta Ads, plus
- Local SEO: profile, map pack, service and location pages
- AI Search & AEO: entity, schema, answer-first content
- Local link building and review system
- Landing pages built for the campaigns, not repurposed
Tracking & data setup, included free
- GTM container and GA4
- Conversion tracking for calls, forms and bookings
- Call tracking and Meta Pixel
- Cross-platform attribution and one report you can read
Support
- Monthly reporting call
- Priority support, answers within 24 hours
- The person who scoped it runs it
- Month to month, no contracts
Ad spend is separate and goes straight to Google on your own card. We never mark it up and never hold the account. Management fees rise as spend and scope do, and we say so upfront. Tracking & Data Setup is £650 one-time on its own and included free with the All in One System.
Not sure what you would be paying for? See inside a real account in 7 minutes before you book.
Book a free call
with Michal
30 minutes on Google Meet. Pick a slot that suits you and the invite lands in your inbox straight away. We look at your ad account, or at what you have tried so far, and you leave knowing where the budget goes and what a booked visit costs you, whether we run it or not.
20 years in online marketing, 200+ ad accounts, and he runs yours himself.
30.7K followers across YouTube, Instagram and TikTok
YouTube 24.2K Instagram 4K TikTok 2.5K
Pick a time
30 minutes on Google Meet with Michal. Have your ad account open if you can, and we find the leak together.
Book a free callNothing suits? Send a message with two times that work and Michal takes the first one free.
Questions daycare owners ask before they spend
We only have space in one room. Can the ads chase just that?
Yes. Campaigns can be split by age group and by start date, so the budget only goes after the places you can actually offer. The ad says which room has space, and when that changes we change it the same week. When a room fills we pause that campaign and move the money to the one still open. That is what weekly hands on the account are for, rather than a monthly report.
Parents plan months ahead. Is it worth advertising all year?
Choosing childcare is a slow decision. By the time a parent types nursery near me, they have usually built a shortlist already, from reviews, the school gate and whatever they found about you. So the job is being findable and trusted before that search, not only bidding on it. We keep a steady presence for the searches that matter, including funded and subsidised places, and put more behind the months your intake turns over. If you have no places at all, we turn the spend down rather than sell you clicks.
Can you stop the ads showing to people looking for childcare jobs?
Yes, and it is one of the first things we do. Searches for jobs, childcare courses, training and nursery suppliers sit close enough to a parent search that a broad match campaign will happily buy them. We build the negative keyword list around that and tend it every week, because new versions of those searches keep appearing. You should not be paying to receive a CV.
How much do we need to spend on ads for this to make sense?
About $2.5k£2k a month in ad spend, on top of the fee. Under that a management fee eats the budget before you have bought a click, so we say no and sell you an hour of consulting at $140£110/hr instead. A cheaper agency takes the retainer and lets you find out in month six.
The last agency spent our budget and we got nothing. Why is this different?
Ask them one question: what did a booked visit cost us last month? If the answer comes back in clicks or impressions, they were selling you traffic. Most accounts we inherit fail on the same three things: broad match with no negative list, tracking that counts button clicks instead of calls, and nobody touching the account between reports. We fix those first and tie every enquiry to the keyword that caused it.
Who owns the account, and what if it does not work?
You own all of it. The ad account is in your name, your card is on it, the tracking sits in your own containers, and if we part ways nothing has to be rebuilt. If the cost per booked visit is not moving the right way by day 30, you hear it from us first, and the advice will be to pause rather than spend more. We run month to month, so no contract keeps you in while you decide.
Find out what a booked visit is really costing you
One call. 30 minutes. A clear read on where the budget goes and which searches bring parents you have a place for, whether we run the account or not.
Book a free callOr watch the 7-minute walkthrough first.