Your BusinessSponsored · Just now
The 20-minute reset that keeps a house tidy Available now for new accounts
Stop paying for one-off deep cleans when the money is in the weekly round.
Google Ads and maps for cleaning businesses, run by the person you talk to and aimed at the areas you already cover. Measured at the booked job, never the click.
Locked
7 minutes inside a real client ad account: where the budget went, what we cut, and what happened to the cost per booked job.
Unlock and watchUnlock the walkthrough
7 minutes inside a real client ad account: where the budget was going, what we cut and why, and what it did to the cost per booked job. Opens the moment you send this.
Reported on booked jobs, not clicks · Month to month, no contracts · Your account, your data, your card
Built and run by a 20-year marketer. Trusted by businesses like:
Our 3S Grow Method
Stop buying clicks. Buy cleans that repeat.
Become searchable When they are looking for you.
They search. You are the first name.
Someone types what they need. Your listing climbs past the two above it, and the call comes to you.
They ask an assistant. It names you.
More people ask ChatGPT who to call. It answers with the business whose pages answer the question.
cleaners near me
Your Business5.0 · 124 reviews · Open now
who does weekly house cleaning?
Your BusinessCited · 5.0 · Open now
On broad match? You pay for dry cleaning.
Get seen Catch them when they are browsing.
They are not looking yet.
Your post lands in the local feed anyway, between the things they actually scrolled for.
Hundreds nearby now know the name.
The reach ticks up. Next time something breaks, they already know who to call.
locals reached
Counting clicks, not booked cleans? You are guessing.
Stay sticky Be the name they remember.
One job becomes the next.
A past customer recommends you in a chat. That referral is the cheapest lead you will ever get.
They come back on their own.
A follow-up months later, and the customer you already won books again.
Call Your Business. They fixed ours last year, super clean.Your Business5.0 rating · 2 min away
Your Businessto you · today
Time for your annual serviceBook in 2 tapsReal numbers, once the leak is closed
One service business, not a cleaning company, 60 days on the same ad budget. The full write-up is on the case studies page.
42% lower
Cost per acquisition after 60 days, on the same ad budget.
3x
Sales in 60 days. The number the owner noticed before any report did.
20-40% to ~10%
Waste on a tightly managed account, against a neglected one. Audit figures, not ours.
Cost per booked job, week by week, one client account One account, same budget. The shape from the case study, drawn for illustration. Your numbers depend on your market and how hard your competitors bid.
Patrik Sevela
After previous cooperation with another marketing agency that was almost without results, we achieved greater results here after just a few weeks than with the previous agency in six months.
Ivan Zoralek
There is a lot of improvement in patient response. Basically, it has increased by at least 30%, if not more.
Artem Saykin
The guys know what they're doing, which is very valuable these days. We've been working together for 6 months and the results are great.
Six channels, one destination
Each one reaches a buyer at a different moment. Most businesses need two or three of them, not all six, and picking the wrong ones is the expensive mistake.
- GBP management Own the map pack
- LSA management Google Guaranteed, set up once
- Google Ads Calls, not clicks
- SEO Compounding organic
- AEO Answer engine optimization
- Meta Ads Demand gen on FB and IG
- 02Service + step Website Converts the click Built by us
- 03Step Appointment Booked on the calendar
- 04Step Closed deal Revenue in the door Where we measure our work. Not clicks.
The honest comparison
Same budget. Three very different diaries.
There are three ways to spend this money. Doing it yourself gets you Google's recommendations, which are written to spend your budget, and evenings in the interface after a full day on the round. A typical agency gets you a twelve-month contract, a junior on the account and a report about clicks. We get you weekly hands on an account you own, reported at the booked clean.
| What matters | Oursdone-for-you | A typical agency | Doing it yourself |
|---|---|---|---|
| Reported at the booked job | ✓ | clicks and impressions | guesswork |
| Tracking wired to phone, form, booking | ✓ | counts button clicks | × |
| Weekly hands on the account | ✓ | monthly report | when you remember |
| Negative keywords tended weekly | ✓ | set once | × |
| You own the account, data and card | ✓ | often theirs | ✓ |
| Ad spend never marked up | ✓ | often a cut | ✓ |
| Month to month, no contracts | ✓ | twelve-month contract | ✓ |
| Run by the person who scoped it | ✓ | whoever started Monday | you, after hours |
| Told to pause when it is not paying | ✓ | × | hard to tell |
Want to see the difference on a real account? Watch the 7-minute walkthrough.
How it works
01
Book a free call.
30 minutes on Google Meet. We open your ad account together, or talk through what you have tried, and you see which searches are buying one-off cleans before the call ends.
02
Audit and tracking.
The first 30 days are audit and tracking. We cut the searches that never turn into a clean, wire every call, form and booking to the keyword that caused it, and pull the budget back to the areas your round already covers. Nothing is scaled until the data is real.
03
You watch booked cleans, not clicks.
Weekly hands on the account, budget moved to the areas and services that keep booking, and one number you can read: what a booked job costs you this week.
Pricing
Pricing on the page. Ad spend on your own card.
Management only. Ad spend is separate and sits on your own card. Under about £2k a month in spend we say no and sell you an hour of consulting instead.
Google Ads + Meta Ads
$2,100£1,650/mo
Bought separately: $2,500£2,000/mo
Management only, both platforms, one report. Google for the buyer at the moment of intent, Meta to stay in front of everyone else. Scales with scope and ad spend.
I want this, let's callThe rebuild
- Campaign audit and a written plan first
- Search campaigns built on buyer intent, Local Services Ads where you are eligible
- Meta campaigns built from your own footage and offers, never boosted posts
- Ad copy that filters out price-shoppers
Every week after
- Weekly hands on both accounts
- Negative keyword lists tended weekly
- Call tracking tied to the keyword and the ad
- Cost per booked job, by channel
All in One System
$4,200£3,300/mo
Bought separately: $4,900£3,900/mo
Search, answers and both ad platforms at once. For businesses that want to be unavoidable in their area. We bring more, you decide less.
I want this, let's callEverything in Google Ads + Meta Ads, plus
- Local SEO: profile, map pack, service and location pages
- AI Search & AEO: entity, schema, answer-first content
- Local link building and review system
- Landing pages built for the campaigns, not repurposed
Tracking & data setup, included free
- GTM container and GA4
- Conversion tracking for calls, forms and bookings
- Call tracking and Meta Pixel
- Cross-platform attribution and one report you can read
Support
- Monthly reporting call
- Priority support, answers within 24 hours
- The person who scoped it runs it
- Month to month, no contracts
Ad spend is separate and goes straight to Google on your own card. We never mark it up and never hold the account. Management fees rise as spend and scope do, and we say so upfront. Tracking & Data Setup is £650 one-time on its own and included free with the All in One System.
Not sure what you would be paying for? See inside a real account in 7 minutes before you book.
Book a free call
with Michal
30 minutes on Google Meet. Pick a slot that suits you and the invite lands in your inbox straight away. We look at your account, or at what you have tried, and you leave knowing what a booked clean is costing you, whether we run it or not.
20 years in online marketing, 200+ ad accounts, and he runs yours himself.
30.7K followers across YouTube, Instagram and TikTok
YouTube 24.2K Instagram 4K TikTok 2.5K
Pick a time
30 minutes on Google Meet with Michal. Have your ad account open if you can, and we find the leak together.
Book a free callNothing suits? Send a message with two times that work and Michal takes the first one free.
Questions cleaning business owners ask before they spend
Almost every enquiry is a one-off deep clean. Can ads bring weekly clients instead?
That is the leak we look for first. One-off and end-of-tenancy searches can eat the biggest share of a cleaning budget because they are the loudest, and a slot filled by one is a slot a regular client cannot have. We split those searches out, write the ads and the landing copy for the recurring work, and report on what a booked job costs by keyword, so you can see which side of the account is actually paying.
We do domestic and commercial. Can one account chase both?
Yes, but never in one campaign. An office or a landlord searches differently from a household, so they get their own keywords, their own ad copy and their own budget line. That way you can turn the commercial side up while the domestic round is full, instead of guessing which one your money went to.
My round has to stay tight or the driving eats the day. Can ads stay in the areas I already cover?
They can, and they should. Targeting is set to the areas you actually service, and anything outside them gets excluded rather than quietly bid on. This is routine work bought nearby, so maps, your profile and your reviews carry a lot of the weight, and we spend where a second and third clean on the same street is realistic.
How much do I need to spend on ads for this to make sense?
About $2.5k£2k a month in ad spend, on top of the fee. Under that the management fee eats the budget before a click is bought, so we say no and sell you an hour of consulting at $140£110/hr instead. It is month to month, so when the round is full and you are short of cleaners you turn the budget down rather than sitting in a contract.
The last agency burned my budget. Why would this be different?
Ask them one question: what did a booked job cost me last month? If the answer comes back in clicks or impressions they were selling you traffic. Most accounts we inherit fail on the same three things: broad match with no negative list, tracking that counts clicks instead of calls, and nobody touching the account between reports. On a cleaning account that negative list is a job in itself, because dry cleaning, car cleaning and people hunting for cleaning work all spend your money. We fix that first and tie every booked clean to the keyword that caused it.
Who owns the account, and what if it just does not work?
You own all of it. The ad account is in your name, your card is on it, the tracking sits in your own containers, and ad spend goes straight to Google without a markup. If the cost per booked job is not moving the right way by day 30 you hear it from us first, and we tell you to pause rather than spend another month finding out.
Find out what a booked clean is really costing you
One call. 30 minutes. A clear read on where the budget goes and what a repeat client should cost you to win, whether we run the account or not.
Book a free callOr watch the 7-minute walkthrough first.