Your ads should be buying clients who stay, not one-off January returns.
We run the search ads and the remarketing for the weeks a business owner spends choosing an accountant. Every pound is measured at the booked client, never the click.
Locked
7 minutes inside a real client ad account: where the budget went, what we cut, and what happened to the cost per booked job.
Unlock and watchUnlock the walkthrough
7 minutes inside a real client ad account: where the budget was going, what we cut and why, and what it did to the cost per booked job. Opens the moment you send this.
Reported on booked jobs, not clicks · Month to month, no contracts · Your account, your data, your card
Built and run by a 20-year marketer. Trusted by businesses like:


Our 3S Grow Method
Never buy clicks. Buy clients who stay.
Become searchable When they are looking for you.
They search. You are the first name.
Someone types what they need. Your listing climbs past the two above it, and the call comes to you.
They ask an assistant. It names you.
More people ask ChatGPT who to call. It answers with the business whose pages answer the question.
Broad match is buying you DIY tax searchers.
Get seen Catch them when they are browsing.
They are not looking yet.
Your post lands in the local feed anyway, between the things they actually scrolled for.
Hundreds nearby now know the name.
The reach ticks up. Next time something breaks, they already know who to call.

You count clicks. The firm counts fee clients.
Stay sticky Be the name they remember.
One job becomes the next.
A past customer recommends you in a chat. That referral is the cheapest lead you will ever get.
They come back on their own.
A follow-up months later, and the customer you already won books again.
Real numbers, once the leak is closed
One service business, not an accounting firm, 60 days on the same ad budget. The full write-up is on the case studies page.
Cost per acquisition after 60 days, on the same ad budget.
Sales in 60 days. The number the owner noticed before any report did.
Waste on a tightly managed account, against a neglected one. Audit figures, not ours.
After previous cooperation with another marketing agency that was almost without results, we achieved greater results here after just a few weeks than with the previous agency in six months.
There is a lot of improvement in patient response. Basically, it has increased by at least 30%, if not more.
The guys know what they're doing, which is very valuable these days. We've been working together for 6 months and the results are great.
Six channels, one destination
Each one reaches a buyer at a different moment. Most businesses need two or three of them, not all six, and picking the wrong ones is the expensive mistake.
- GBP management Own the map pack
- LSA management Google Guaranteed, set up once
- Google Ads Calls, not clicks
- SEO Compounding organic
- AEO Answer engine optimization
- Meta Ads Demand gen on FB and IG
- 02Service + step Website Converts the click Built by us
- 03Step Appointment Booked on the calendar
- 04Step Closed deal Revenue in the door Where we measure our work. Not clicks.
Same budget. Three very different client lists.
There are three ways to spend this money. Doing it yourself means Google's recommendations, which are written to spend your budget, and another evening in the account in a year when you already work evenings. A typical agency means a twelve-month contract, a junior on the account and a report about clicks. We mean weekly hands on an account you own, reported at the booked client.
| What matters | Oursdone-for-you | A typical agency | Doing it yourself |
|---|---|---|---|
| Reported at the booked job | ✓ | clicks and impressions | guesswork |
| Tracking wired to phone, form, booking | ✓ | counts button clicks | × |
| Weekly hands on the account | ✓ | monthly report | when you remember |
| Negative keywords tended weekly | ✓ | set once | × |
| You own the account, data and card | ✓ | often theirs | ✓ |
| Ad spend never marked up | ✓ | often a cut | ✓ |
| Month to month, no contracts | ✓ | twelve-month contract | ✓ |
| Run by the person who scoped it | ✓ | whoever started Monday | you, after hours |
| Told to pause when it is not paying | ✓ | × | hard to tell |
Want to see the difference on a real account? Watch the 7-minute walkthrough.
How it works
30 minutes on Google Meet. We open your ad account together, or talk through what you have tried, and you see which searches are bringing one-off returns before the call ends.
The first 30 days are audit and tracking. We find the leak, cut the searches that only ever bring a one-off return, and get every call, form and booked consultation counted against the keyword that caused it. Nothing gets scaled until the numbers are real.
Weekly hands on the account, budget moved to the searches that are actually signing clients, and one number you can read at the end of the week: what a booked client costs you.
Pricing
Pricing on the page. Ad spend on your own card.
Management only. Ad spend is separate and sits on your own card. Under about £2k a month in spend we say no and sell you an hour of consulting instead.
Management only, both platforms, one report. Google for the buyer at the moment of intent, Meta to stay in front of everyone else. Scales with scope and ad spend.
I want this, let's call- Campaign audit and a written plan first
- Search campaigns built on buyer intent, Local Services Ads where you are eligible
- Meta campaigns built from your own footage and offers, never boosted posts
- Ad copy that filters out price-shoppers
- Weekly hands on both accounts
- Negative keyword lists tended weekly
- Call tracking tied to the keyword and the ad
- Cost per booked job, by channel
Search, answers and both ad platforms at once. For businesses that want to be unavoidable in their area. We bring more, you decide less.
I want this, let's call- Local SEO: profile, map pack, service and location pages
- AI Search & AEO: entity, schema, answer-first content
- Local link building and review system
- Landing pages built for the campaigns, not repurposed
- GTM container and GA4
- Conversion tracking for calls, forms and bookings
- Call tracking and Meta Pixel
- Cross-platform attribution and one report you can read
- Monthly reporting call
- Priority support, answers within 24 hours
- The person who scoped it runs it
- Month to month, no contracts
Ad spend is separate and goes straight to Google on your own card. We never mark it up and never hold the account. Management fees rise as spend and scope do, and we say so upfront. Tracking & Data Setup is £650 one-time on its own and included free with the All in One System.
Not sure what you would be paying for? See inside a real account in 7 minutes before you book.
Book a free call
with Michal
30 minutes on Google Meet. Pick a slot that suits your week and the invite lands in your inbox straight away. We look at your ad account, or at what you have tried so far, and you leave knowing which searches are worth paying for, whether we run it or not.
20 years in online marketing, 200+ ad accounts, and he runs yours himself.
Pick a time
30 minutes on Google Meet with Michal. Have your ad account open if you can, and we find the leak together.
Book a free callNothing suits? Send a message with two times that work and Michal takes the first one free.
Questions accountants ask before they spend
Most businesses already have an accountant. Can ads reach anyone who is not looking?
They are not looking until something makes them look: a missed deadline, a fee rise, a sale, or figures that landed too late to be any use. That is the week they search, and that search is the one we want you sitting on. The bundle adds the local search, review and AI answer work that makes you a name they already half recognise when they get there. On the call we say which of the two your money should go to first.
Our enquiries all arrive in January. Should we run ads the rest of the year?
The deadline rush is the easiest traffic to buy and the worst to keep, because a one-off return in January is often gone by February. The clients who stay on a monthly fee start looking long before the deadline panic, so we build the campaigns around that work first and treat January as a spike we bid into on purpose. You can still turn spend up and down by month, because it is month to month.
Can the ads talk about tax savings, refund figures or a fee guarantee?
No, and we would not want them to. What a client saves is not ours to promise and it is not something an ad should imply. We write about the services you offer, who you work with, and how someone books a first conversation. Every line sits inside your professional body's advertising rules and Google's own ad policies, and you approve the copy before it goes live.
How much do we need to spend on ads for this to make sense?
About $2.5k£2k a month in ad spend, on top of the fee. Under that a management fee eats the budget before a click is bought, so we say no and sell you an hour of consulting at $140£110/hr instead. A cheaper agency takes the retainer and lets you find out in month six.
The last agency spent our budget and kept the account. Why would this be different?
Ask them one question: what did a booked client cost us last month? If the answer comes back in clicks or impressions, they were selling traffic. Here the ad account, the data and the card are in your name, ad spend goes straight to Google and is never marked up, and the tracking lives in your own containers. It is month to month, so there is no twelve-month contract and nothing to rebuild if we part ways.
What if it does not work for us?
Then we tell you to pause, not to spend more. If the cost per booked client is not moving the right way by day 30, you hear it from us first and you can stop at the end of the month. We would rather lose the retainer than run a budget we cannot defend with a booked-client number.
Find out what a new client really costs you
One call. 30 minutes. A clear read on where the budget goes and what a booked client should cost you, whether we run the account or not.
Book a free callOr watch the 7-minute walkthrough first.



