Marketing Strategy Consulting.
An outside brain on your marketing. Hourly, no minimum.
Most owners do not need a marketing agency. They need an hour or two a month with someone who will actually tell them what to cut, what to double down on, and what to ignore. Marketing strategy consulting is that. Paid by the hour, no long contracts, no team to feed.
You book an hour. You bring the dashboards, the ad accounts, the website, and the last three months of leads. We open them together, look at what is actually happening, and write down three to five decisions you can act on by Friday. Sometimes it is 'kill that Meta campaign.' Sometimes it is 'your website is fine, your follow-up is broken.' Sometimes it is 'stop reading newsletters and just hire one of the two people I will introduce you to.' No deliverable theatre, no slide deck. Decisions and next steps.
The lie sold by most marketing agencies is that you need a fat monthly retainer to think clearly about your business. You do not. You need an outside brain that is honest, fast, and not on commission to sell you their own services. Most months you might book one hour. Some months three. Some quarters zero. That is the point. We charge for the thinking, not for filling a roster.
The shift owners notice is that they stop reading marketing newsletters and stop chasing the next channel. They have a sparring partner. The questions get answered in 45 minutes instead of festering for six weeks. The shiny-object tax drops, the focus improves, and the channels they already run get better because they stopped getting tinkered with on a hunch.
- 20 yrsDoing this professionally, 40,000 hours of it
- 1,000+Entrepreneurs helped
- 1.6M+Views on 150+ how-to videos. Check the work before you buy
Industry benchmarks, not our client data
The gap brand strategy has to close
- 20% Revenue increase self-reported by businesses with consistent brand presentation. The figure most agencies quote is 33%; this is the conservative end of the same data
Brand is the softest thing on this list to measure and the easiest to dismiss because of it. The survey data that exists points the same way every time: businesses that say the same thing everywhere report higher revenue than businesses whose website, ads, van and phone manner each describe a slightly different company.
Treat that as directional and nothing more. It is self-reported by marketing leaders, not measured in a controlled trial, and we deliberately quote the low end of the range rather than the 33 percent everyone else puts on a slide. Nobody can hand you a percentage for fixing your positioning, us included. What the data does establish is that incoherence is expensive, which matches what shows up downstream: muddier ads, more price-haggling, and customers who cannot repeat back what you do.
Source: Brand-consistency surveys of CMOs and founders, 2026 (self-reported, directional, conservative end of the published range)
This is for you if
- You are hiring an in-house marketer and do not know how to brief them
- Your agency keeps telling you to spend more and you cannot tell if they are right
- You read four newsletters and still do not have a written plan for this quarter
- You need an outside brain that will not sell you their own services
What it costs
No proposal theatre. These are the real numbers, and the full list for every service is on the pricing page.
- $140£110/hr Standard Consulting Strategy sessions, account reviews, hiring and vendor sparring. Billed in 1-hour increments.
- $190£150/hr Advanced Technical Work For hands-on work inside ad platforms, GA4 and GTM debugging, attribution work, or technical audits.
- $250£200/hr Priority / Same-Day For same-day calls, urgent decisions, and out-of-hours availability.
Need a number for your situation?
The prices above cover the standard engagement. If yours is bigger, messier, or does not look like any of that, tell us where you are and what you are trying to fix and we will come back with a straight price and a timeline. No lock-in, no "discovery phases", no surprises.
What this looks like when it works
- You stop chasing the next channel and finish the one you already started
- Marketing decisions take an hour instead of a quarter
- You hire better freelancers and agencies because the brief is sharper
- The shiny-object tax on your time and budget drops
- You can defend every line of your marketing spend with a reason, not a hunch
How we approach marketing strategy consulting
The handful of principles that decide what we do and what we skip.
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Pay for thinking, not seat-filling
You book the hours you need. No minimum, no 'we are running out of work this month' upsell.
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Open the accounts together
We work inside your actual ad platforms and dashboards, not on a slide that summarizes them.
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Three decisions per hour
Each session ends with named decisions and named owners. If we leave with vague thoughts, we did it wrong.
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Tell you when to stop calling us
If a quarter goes by where you do not need an hour, that is a good quarter. We will not invent work to bill.
Questions owners ask before they commit
Why not just hire an agency on retainer?
Because you do not always need the whole machine. Sometimes you need an outside brain for a few hours to unstick the plan. That is this. Hourly, no lock-in.
How do I know I won't waste the hours?
You bring the problem, we come with the plan. You leave every session with decisions and next steps, not homework and a follow-up invoice.
Isn't hourly more expensive?
Only if you buy hours you do not need. Paying for a retainer you barely use is the expensive option. Hourly means you pay for the thinking, not the seat.
How we compare to the alternatives
The honest sales argument. We will not pretend the other options do not exist.
Doing it yourself
- You and your team learning every platform from scratch
- The work eats nights and weekends
- Hard to tell what is actually working until you have burned the budget
- One channel at a time because you cannot run them all yourself
- Pricey mistakes you eat alone
With Mujgos
- An operator who has actually shipped this work for paying clients
- Plain-English plan, plain-English reporting, no PDFs to interpret
- Fixed scope, real deadline. No 12-month contracts
- Decisions in 48 hours, not 4 weeks
- You keep the keys to every account, tool, and asset
Typical agency
- Junior staff in a process they cannot change
- Dashboards that confuse instead of clarify
- 12-month contracts and cancellation clauses
- Cookie-cutter playbooks they run on every client
- Padded retainers that grow quietly over time
How working with us actually goes
No 12-month contracts, no jargon, no lock-in. You pick what you need, we do the work, and you keep the keys.
- 01
Diagnose
A free 30-minute call. We figure out where you really are and what the next dollar of effort should go to.
- 02
Plan
We write the next 90 days with you. What to do first, what to skip, what to spend. So you stop guessing on Monday.
- 03
Build
We do the work. Fast and on a fixed price, not on hours billed.
- 04
Grow
Ongoing playbooks and a Slack thread or call when you're stuck. You run the business. We're the brain you call when something is off.
More inside Brand Strategy
- Branding & Rebranding Sharpen what you stand for. Skip the 80-page brand bible.
- Brand Positioning & Architecture Pick a lane. Stack the offers so they sell each other.
- Messaging & Narrative Write the lines once. Use them everywhere.
- Reputation & Communications Earn trust on purpose. Defend it before you need to.
- Thought Leadership Be the person the buyer already trusts before the first call.
- Go-to-Market Strategy Launch the offer in the right order. Skip the agency theatre.
Ready when you are.
Pick the offer that fits. We'll meet you there.