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MICHAL MUJGOS

Growing a phone repair business

Grow your phone repair business.

Growing a phone repair business: how to drive walk-ins, get found on Google Maps, use Facebook, lift your accessory attach, hire a tech, and scale past one bench.

Buy phone repair website Get phone repair customers

What actually moves the needle once you're open

Your bench is full. People walk in. You are still broke. If that sounds familiar, you are stuck in the trap that catches almost every phone repair shop: you are selling labor by the hour, capped by your own hands, with no real margin lift because you forgot to sell accessories.

The shops that actually grow figure out one thing fast. The repair is the ticket. The screen protector, the case, the charging cable, and the protection plan are the profit. A $100 screen repair with a $40 accessory attach is a completely different business than a $100 screen repair on its own. Train yourself to ask for the case every single time, or hire someone who will.

The next leap is location two. Most owners panic and try to add laptop repair or computer repair to one location instead of opening a second shop. That is a mistake. Phone repair scales by location, not by services. Get the unit economics right at one bench, prove a second tech can match your throughput, then go open another shop in the next suburb over.

Michal Mujgoš, mujgos.com More about Michal →
  • $72k–$180k Earning potential A busy two-tech storefront, after fixed costs
  • Foot traffic + GBP Top channel Walk-ins beat ad spend for most established shops
  • Flat per-repair + accessories Pricing model Clear rate card with a strong accessory attach
  • Junior tech Best first hire Frees you to handle board-level and complex repairs

Honest check: are you ready to grow it?

Yes, keep reading if

  • You're already operating but feel stuck at solo or near-solo
  • You're working too many hours for the revenue, and you know it
  • You're ready to fix pricing before you chase more leads
  • You'd hire your first or second person this quarter if you knew how
  • You want a business that runs without you on site every day

Skip this and read something else if

  • You're pre-launch, so read the "start" guides first
  • You want to grow without changing how you operate
  • You're afraid of putting someone else on payroll
  • You think "more leads" is the only answer
  • You'd rather argue with this list than try the ideas in it

Your growth playbook

The order to actually do this in. Each step links a deep-dive guide.

  1. Fix your pricing Transparent flat-rate per-repair menu and a hard accessory attach. Average ticket is the metric, not job count. Read the guide →
  2. Own local search Google Business Profile, photos of every repair, and reviews requested at checkout. Rank for "phone repair + your city". Read the guide →
  3. Add paid social Facebook and Instagram for local reach and retargeting, TikTok for short repair clips. Google does not allow repair ads, so search stays organic. Read the guide →
  4. Upgrade the website If your site doesn't show prices, hours, and reviews above the fold, replace it. We build sites that convert searches into walk-ins. Get your website →
  5. Hire your first tech A junior who can run screen and battery jobs while you take the board-level work. Training is on the bench, not in a classroom. Read the guide →
  6. Systemize and scale POS, parts ordering, and SOPs tight enough that you can open a second location without losing margin. Read the guide →

How working with us actually goes

No 12-month contracts, no jargon, no lock-in. You pick what you need, we do the work, and you keep the keys.

  1. 01

    Diagnose

    Free 30-minute call. We figure out where you really are and what the next dollar of effort should go to. Honest read on whether we can help. If we can't, we'll point you at someone who can.

  2. 02

    Plan

    We write the next 90-day plan with you. Pricing fixes, channel priorities, hiring sequence, the order to do it in. So you stop guessing on Monday.

  3. 03

    Build

    We build or rebuild whatever the plan said. Usually a high-converting website, sometimes ad creative, occasionally a hiring playbook. Whatever moves the next milestone.

  4. 04

    Grow

    Ongoing playbooks and articles you can read in five minutes, plus a Slack thread or call when you're stuck. You run the business. We're the brain you call when something's off.

Want to grow faster than this?

Our guides show you how to do it yourself. These are the things we do for owners who'd rather have it done.

See all grow activities →

Growing a phone repair business: guides

Michal Mujgos Written by Michal Mujgoš
  1. A busy phone repair workshop with multiple technicians working at benches on disassembled devices, in a natural documentary style.

    How to grow a phone repair business

    How to grow a phone repair business past a busy bench: raise average ticket, add device lines and B2B contracts, and use a ticketing system to run multiple techs.
  2. A repair technician at a bench itemizing a phone repair invoice on a tablet next to a disassembled smartphone, in a natural documentary style.

    Phone repair prices and billing: price off the part, not the window sign

    Price phone repair off your part cost, not the competitor's window: a 2.5-3x parts markup, tiered screens, deposits, and same-day billing in RepairDesk.
  3. A phone repair storefront with an open sign, a technician visible at the counter helping a walk-in customer, documentary style.

    How to promote a phone repair business locally

    Win local phone repair with the map pack: a fully built Google Business Profile, a review engine that gets 3-5 reviews a week, and NAP that matches everywhere.
  4. A phone repair technician photographing a finished screen replacement on a workbench with a phone, in a natural documentary style.

    How to advertise phone repair business on Facebook

    How to advertise a phone repair shop on Facebook: boosted posts to your neighborhood, Marketplace, local groups, and a review engine that actually books repairs.
  5. A smartphone showing a Google Maps local search result for phone repair shops, held in a technician's hand, in a natural documentary style.

    How to advertise phone repair business on Google

    Google does not allow ads for third-party device repair. How a phone repair shop gets found on Google instead: the Business Profile, the Map Pack, reviews, and a local site.
  6. A phone repair storefront counter with a technician assisting a customer handing over a phone, in a natural documentary style.

    How to advertise phone repair business

    How to advertise a phone repair shop when Google does not allow repair ads: the channel order that wins on owned assets, reviews, referrals, and local search.
  7. A phone screen being replaced under a ring light, filmed from above for social media, documentary style.

    How to promote a phone repair business on Instagram

    Grow a phone repair shop on Instagram with before/after repair Reels: a 15-second format, a local-tagged posting cadence, and DMs that turn views into booked jobs.
  8. A technician recording a close-up micro-soldering repair on a phone board with a phone camera on a tripod, documentary style.

    How to promote a phone repair business on TikTok without selling

    Blow up a phone repair shop on TikTok: a first-second hook, POV micro-soldering and screen swaps, a native no-selling style, and a bio that converts virality to bookings.
  9. A phone disassembly filmed on a tripod-mounted camera with a lightbox and repair tools laid out, documentary style.

    How to promote a phone repair business on YouTube

    Use YouTube as an evergreen search engine for repair: model-specific how-to videos that rank for years, give away the fix to win the 90% who won't DIY, and pull mail-in.
  10. A phone repair technician replying to customer messages on a laptop at the shop counter, in a natural documentary style.

    How to run Facebook for phone repair business

    How to run Facebook for a phone repair business: turn the page into a review engine, local group referrals, and Messenger quotes, then add paid ads on top.
  11. A laptop showing a Google Ads dashboard on a repair shop counter next to a phone with a cracked screen, in a natural documentary style.

    Google Ads for phone repair: what is and is not allowed

    Google does not allow ads for third-party device repair. Here is what its policy blocks, what it allows, and where repair shops get their customers instead.
  12. A repair shop owner checking a device against a ticket on a tablet at an organized service counter, in a natural documentary style.

    How to successfully run a phone repair business

    How to successfully run a phone repair business day to day: keep comebacks under 5%, use RepairShopr ticketing, run a real warranty, and protect the reviews that feed your pipeline.

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Common questions about phone repair businesses

The questions people ask us most before they start.

How do I get more phone repair clients?

Local visibility wins: a complete Google Business Profile with photos, fresh reviews after every repair, and ranking for "phone repair + your city" drive more walk-ins than paid ads for most shops.

Read the full guide →
Should I advertise on Google or Facebook?

Not Google Ads for repairs: Google's ad policy does not allow ads for third-party device repair (the full guide links the policy). On Google, repair demand comes from your Business Profile, reviews and local search. Facebook and Instagram build awareness and feed reviews, and are where paid reach makes sense.

Read the full guide →
How should I price phone repairs?

Flat-rate per repair with a transparent price list, consistent parts markup, and a hard push on accessory attach. Hourly pricing is a beginner mistake in this trade.

Read the full guide →
When should I hire my first tech?

When walk-in volume regularly waits 30+ minutes and you are sending board-level work away. A junior tech handles screens and batteries while you take the complex repairs.

Read the full guide →
How do I grow a phone repair business beyond myself?

Tighten parts sourcing, lift accessory attach, hire and train techs, and open a second location in the next suburb once the first one prints. The growth guide breaks down the sequence.

Read the full guide →
Is TikTok or YouTube worth it for a phone repair shop?

TikTok is one of the few social channels that genuinely works here. Quick repair videos build local recognition and feed walk-ins. YouTube is slower but compounds for shops that stick with it.

Read the full guide →

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