E-Learning Development.
Build the course that sells, not the one you wish someone would buy.
Most courses fail because they were built before anyone paid for them. We help you sell a live cohort first, learn what actually works, then turn the version students complete into a recorded course that runs while you sleep.
The work runs in a strict order, and most experts skip the first three steps. We sit with you and figure out which 8-week transformation people will pay for. We sell 5 to 10 seats of a live cohort by hand at half the eventual price. We teach the cohort live and watch where everyone gets stuck. Only then do we record the polished version, write the sales page, and turn on the funnel. Doing it in this order is the single biggest predictor of whether the course will sell or sit on a shelf.
The lie experts keep buying is 'record 40 lessons and the algorithm will find you'. It will not. Algorithms find courses that already work. They amplify proof, not promise. The course that already has 200 graduates with results gets the affiliate signups, the testimonials, the referral traffic, and the cold conversion. The course with 40 lessons and no graduates gets a quiet refund cycle. You cannot algorithm your way out of building the wrong thing.
Once the course works, the day-to-day flips. You stop teaching every cohort live and become the editor of the recorded version. Where do students drop off in week 3? Which assignment confuses everyone? Which video is 12 minutes when it should be 4? We run that loop with you, monthly, for as long as the course is live. We also handle the boring infrastructure: the platform that lost a student's progress, the European VAT that the checkout did not collect, the Czech version that sounds like a robot. Boring, load-bearing work.
- 20 yrsDoing this professionally, 40,000 hours of it
- 1,000+Entrepreneurs helped
- 1.6M+Views on 150+ how-to videos. Check the work before you buy
Industry benchmarks, not our client data
The gap e-learning & content has to close
- 5-15% Completion rate for a typical self-paced online course
- ~60% Completion for a cohort programme with real deadlines and a live discussion
Most online courses are never finished. Self-paced material sits in the low teens at best, which means the majority of the people who paid you never reached the thing that would have made them recommend it.
The fix is structural, not editorial. Scheduled cohorts, a deadline and an active discussion consistently move completion into the sixties. You will see 80 percent quoted; that is micro-learning under two hours and compliance training nobody can skip, so plan for sixty and treat anything above as a bonus. Completion is what produces testimonials, renewals and referrals, which is why it is the number worth designing around rather than the enrolment count.
Source: 2026 online-learning and cohort-programme completion studies
This is for you if
- You have expertise and no idea how to package it
- You started building a course and got stuck somewhere around module four
- You launched a course and nobody bought
- You are tired of doing the same training call every week and want to record it once
What it costs
No proposal theatre. These are the real numbers, and the full list for every service is on the pricing page.
- $2.5k£2k to £6k Single course build Validation sprint, curriculum, recording support, platform setup, sales page, and launch emails. Most builds land around £3.5k. Larger productions with heavy editing push higher.
- $140£110/hr Standard Consulting Iteration after launch, cohort coaching, and course revisions. Used when the build is done and the course is already selling.
Need a number for your situation?
The prices above cover the standard engagement. If yours is bigger, messier, or does not look like any of that, tell us where you are and what you are trying to fix and we will come back with a straight price and a timeline. No lock-in, no "discovery phases", no surprises.
What this looks like when it works
- Your first course launches with 20 to 100 paying students instead of crickets, because the offer was validated first
- Completion rates climb past the industry-typical 5 to 10 percent into the 30 to 50 percent range
- Refund rates stay under 5 percent because the sales page sells exactly what the course delivers
- You can take a Tuesday off and the course still sells, because the funnel runs without you in it
- You stop starting from zero on each launch; the second cohort sells faster than the first because the proof compounds
How we approach e-learning development
The handful of principles that decide what we do and what we skip.
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Sell before you build
No lesson gets recorded until 5 people have paid for the cohort version with their own card.
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Smallest course that works
First version is 6 to 8 modules, not 40. You can always add later. You cannot easily cut.
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Your voice, not a studio voice
Should sound like you teaching one student, not a corporate training video. We edit toward that.
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Cohort first, evergreen second
Live cohorts teach the course what it needs to be. Evergreen runs the version that already works.
Questions owners ask before they commit
The market's full of courses. Will mine sell?
The market is full of vague courses. It is not full of specific ones from someone who has done the thing. We validate the idea against real demand before you record a lesson, so you build what sells, not what you hope sells.
I'm not a natural teacher. Can I still do this?
Most experts are not. We handle the curriculum, the structure, and the recording support, so your job is to know your stuff, not to perform. The structure does the teaching.
What if I build it and nobody buys?
That is why we start with a validation sprint, not a year of building. We find the demand first. If it is not there, you learn that for the price of a sprint, not a launch.
How we compare to the alternatives
The honest sales argument. We will not pretend the other options do not exist.
Doing it yourself
- You and your team learning every platform from scratch
- The work eats nights and weekends
- Hard to tell what is actually working until you have burned the budget
- One channel at a time because you cannot run them all yourself
- Pricey mistakes you eat alone
With Mujgos
- An operator who has actually shipped this work for paying clients
- Plain-English plan, plain-English reporting, no PDFs to interpret
- Fixed scope, real deadline. No 12-month contracts
- Decisions in 48 hours, not 4 weeks
- You keep the keys to every account, tool, and asset
Typical agency
- Junior staff in a process they cannot change
- Dashboards that confuse instead of clarify
- 12-month contracts and cancellation clauses
- Cookie-cutter playbooks they run on every client
- Padded retainers that grow quietly over time
How working with us actually goes
No 12-month contracts, no jargon, no lock-in. You pick what you need, we do the work, and you keep the keys.
- 01
Diagnose
A free 30-minute call. We figure out where you really are and what the next dollar of effort should go to.
- 02
Plan
We write the next 90 days with you. What to do first, what to skip, what to spend. So you stop guessing on Monday.
- 03
Build
We do the work. Fast and on a fixed price, not on hours billed.
- 04
Grow
Ongoing playbooks and a Slack thread or call when you're stuck. You run the business. We're the brain you call when something is off.
Ready when you are.
Pick the offer that fits. We'll meet you there.