Localization & Translation.
Sell your course in a second language without sounding like a robot.
Google Translate is free and it shows. A real localization means a human who speaks the language, a sales page that lands in the local market, and a checkout that takes the local payment methods. We handle all three so the second-language version actually sells.
The work has three layers and most teams only do the first one. Layer one is translation: take the English course and render it in Czech, Polish, German, or whichever language is next. A human translator who speaks the field, not Google Translate, not a generic agency. Layer two is localization: rewrite the sales page so it lands in the local market, swap the examples for ones a buyer in Prague or Warsaw will recognize, and price in the local currency at a number that actually clears. Layer three is checkout: VAT IDs, local payment methods, country-specific terms.
The lie is 'AI translates everything now, you do not need humans'. AI translation has gotten good enough for support docs and product descriptions. It is not good enough for a course where students are trusting you with their time and money. A bad Czech translation of an English sales page reads like a scam, and the conversion rate proves it. You will lose more revenue from a sloppy translation than you save on the translator fee. Spend a small budget to do it right.
Once a second language is live, the work shifts to running both as one academy. Updates to the English course need to flow to the Czech version on a schedule. New cohorts need to be announced in both. Support tickets in either language need to land with someone who can answer them. We set up the workflow so adding a third or fourth language later does not break the system. Most academies plateau at the second language because nobody designed the process. We design the process.
- 20 yrsDoing this professionally, 40,000 hours of it
- 1,000+Entrepreneurs helped
- 1.6M+Views on 150+ how-to videos. Check the work before you buy
Industry benchmarks, not our client data
The gap e-learning & content has to close
- 5-15% Completion rate for a typical self-paced online course
- ~60% Completion for a cohort programme with real deadlines and a live discussion
Most online courses are never finished. Self-paced material sits in the low teens at best, which means the majority of the people who paid you never reached the thing that would have made them recommend it.
The fix is structural, not editorial. Scheduled cohorts, a deadline and an active discussion consistently move completion into the sixties. You will see 80 percent quoted; that is micro-learning under two hours and compliance training nobody can skip, so plan for sixty and treat anything above as a bonus. Completion is what produces testimonials, renewals and referrals, which is why it is the number worth designing around rather than the enrolment count.
Source: 2026 online-learning and cohort-programme completion studies
This is for you if
- You translated content with AI and the bounce rate told you what you needed to know
- You are entering a new market and need a Czech, German, or Spanish version that actually reads right
- Your support docs are English-only and customers in other regions are quietly leaving
- You need humans editing the AI output, not a six-week translate-from-scratch project
What it costs
No proposal theatre. These are the real numbers, and the full list for every service is on the pricing page.
- $140£110/hr Standard Consulting Localization strategy, market research, sales page rewrites, and workflow design. Translation itself is per-word or per-locale.
- £600 to £2.5k Per-locale launch One language launch including translation, sales page localization, checkout setup, and SEO. Course length and market size move the price within the range.
Need a number for your situation?
The prices above cover the standard engagement. If yours is bigger, messier, or does not look like any of that, tell us where you are and what you are trying to fix and we will come back with a straight price and a timeline. No lock-in, no "discovery phases", no surprises.
What this looks like when it works
- The Czech, Polish, or German version of your course sells without students asking for a refund because the translation was bad
- Conversion rates on the second-language sales page match the English version within 80 percent, instead of dropping to 10 percent
- Local buyers can pay with the methods they actually use, instead of being forced into a card payment they do not trust
- Your second language adds 20 to 60 percent to total revenue instead of adding 40 percent to support tickets
- You can launch a third or fourth language without rebuilding the whole pipeline
How we approach localization & translation
The handful of principles that decide what we do and what we skip.
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Humans for the words that sell
AI for support docs. Humans for the sales page and the course voice. The cost difference is small. The conversion difference is not.
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Localize, do not translate
Examples, pricing, and objections change market to market. The sales page is rewritten, not run through DeepL.
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Local payment methods matter
Polish buyers want BLIK. German buyers want Sofort. If you only take card, you lose the buyers who do not trust card.
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Build the pipeline before the third language
Two languages is a project. Five languages without a workflow is chaos. We design for five before we ship the second.
Questions owners ask before they commit
Can't I just auto-translate the captions?
You can, and it reads like a machine and quietly kills trust. Real localization means the course sounds native, the examples make sense in that market, and the sales page actually sells there.
Is a second language really worth the effort?
Often it is the cheapest growth you have. The course is already built. A clean localization opens a whole new market for a fraction of what building the course cost you the first time.
How do you keep the meaning, not just the words?
We localise, not just translate, adapting idioms, examples, and the sales angle for the market, so a learner there feels it was made for them, not run through a converter.
How we compare to the alternatives
The honest sales argument. We will not pretend the other options do not exist.
Doing it yourself
- You and your team learning every platform from scratch
- The work eats nights and weekends
- Hard to tell what is actually working until you have burned the budget
- One channel at a time because you cannot run them all yourself
- Pricey mistakes you eat alone
With Mujgos
- An operator who has actually shipped this work for paying clients
- Plain-English plan, plain-English reporting, no PDFs to interpret
- Fixed scope, real deadline. No 12-month contracts
- Decisions in 48 hours, not 4 weeks
- You keep the keys to every account, tool, and asset
Typical agency
- Junior staff in a process they cannot change
- Dashboards that confuse instead of clarify
- 12-month contracts and cancellation clauses
- Cookie-cutter playbooks they run on every client
- Padded retainers that grow quietly over time
How working with us actually goes
No 12-month contracts, no jargon, no lock-in. You pick what you need, we do the work, and you keep the keys.
- 01
Diagnose
A free 30-minute call. We figure out where you really are and what the next dollar of effort should go to.
- 02
Plan
We write the next 90 days with you. What to do first, what to skip, what to spend. So you stop guessing on Monday.
- 03
Build
We do the work. Fast and on a fixed price, not on hours billed.
- 04
Grow
Ongoing playbooks and a Slack thread or call when you're stuck. You run the business. We're the brain you call when something is off.
Ready when you are.
Pick the offer that fits. We'll meet you there.