User Research.
Ask the customers you already have why they almost did not buy.
You do not need a 12-week ethnography. You need to talk to 5 or 10 of your recent customers, ask them three good questions, and write down what they say. We run that loop for you, then tell you the two or three things on the site, the form, or the offer that need to change.
The work is unglamorous. We help you write the three questions worth asking ('what almost made you go elsewhere', 'what made you finally call us', 'what did you wish the website told you'). We schedule 5 to 10 short interviews with your recent customers, run them on Zoom or the phone, transcribe them, and pull out the patterns. We also run a short survey to the rest of your customer list to back the interviews with numbers. Then we write up what we heard in plain English with the changes it implies.
The lie owners get sold is that they need a research panel, a moderator, a methodology, and a six-figure budget to do real user research. They do not. The truth is the most expensive research most service businesses ever do is the big rebrand they commissioned because nobody asked five real customers what was actually wrong. Talking to your buyers is not a method. It is a Tuesday afternoon. Owners who skip it are flying blind on the most important data they could have.
After this, you know in your customers' own words why they bought and what almost stopped them. You stop arguing about what the site should say because the customers told you. You stop guessing which features of the offer to lead with because the buyers ranked them for you. The next round of changes to the site, the ads, and the sales script comes out of the transcripts, not out of a meeting.
- 20 yrsDoing this professionally, 40,000 hours of it
- 1,000+Entrepreneurs helped
- 1.6M+Views on 150+ how-to videos. Check the work before you buy
Industry benchmarks, not our client data
The gap ux & customer experience has to close
- 1 in 6 Conversion tests that produce a genuine winner. Most ideas, including ours, lose or do nothing
- +6% Median uplift from a test that does win. Small, repeatable, and it compounds
This is the least glamorous number on the site and the most useful one. Across thousands of audited tests, only about one in six reaches significance with a winning variant, and the winners land single-digit gains. Anyone quoting you a 30 percent lift from a button colour is showing you their one good slide.
That is why the work is a programme rather than a redesign. Six percent, several times a year, on a site that also loads properly, is a different business in eighteen months. The starting point is usually generous: the average mobile page takes about 8.6 seconds against 2.5 on desktop, and fewer than half of sites pass Core Web Vitals on a phone, so the first wins tend to be speed and friction rather than anything clever.
Source: 2026 A/B testing benchmark datasets (2,288 and 2,408 audited tests) and page-speed benchmarks
This is for you if
- You are guessing what customers want and you know it
- You are about to launch something and want to test it on five real buyers first
- Your team disagrees about the buyer persona and nobody has actually called one
- You are losing customers to a competitor and want to know why before you react
What it costs
No proposal theatre. These are the real numbers, and the full list for every service is on the pricing page.
- $140£110/hr Standard Consulting Interview guide, calls, transcripts, survey, and the written report. Most engagements land between 8 and 15 hours.
Need a number for your situation?
The prices above cover the standard engagement. If yours is bigger, messier, or does not look like any of that, tell us where you are and what you are trying to fix and we will come back with a straight price and a timeline. No lock-in, no "discovery phases", no surprises.
What this looks like when it works
- You know, in your customers' own words, why they bought and what almost stopped them
- You stop debating site copy because the customers wrote half of it for you
- Your sales team handles objections faster because they know which ones actually come up
- The next round of changes has evidence behind it, not opinions
- You can defend a price increase or a service-line change with what real buyers said
How we approach user research
The handful of principles that decide what we do and what we skip.
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Five real buyers beats a focus group
Patterns show up by the third interview. We do not need 30.
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Listen for what almost stopped them
Why someone bought is interesting. Why they almost did not is gold.
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Use their words on the page
The phrases that came out of buyers' mouths are the phrases that convert other buyers.
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End with changes, not findings
A research report that does not change anything is wallpaper.
Questions owners ask before they commit
Isn't research a waste of time and money?
Guessing is the waste. A few honest conversations with real customers tell you exactly why people hesitate, in their words, so you stop fixing the wrong things.
I already know my customers. Why ask?
You know why they bought. This is about the ones who almost did not, and the ones who left. That is where the money is, and it is the part owners never hear.
How many people do you need to talk to?
Fewer than you think. A handful of the right conversations surfaces the same two or three blockers again and again. You do not need a survey of thousands to find them.
How we compare to the alternatives
The honest sales argument. We will not pretend the other options do not exist.
Doing it yourself
- You and your team learning every platform from scratch
- The work eats nights and weekends
- Hard to tell what is actually working until you have burned the budget
- One channel at a time because you cannot run them all yourself
- Pricey mistakes you eat alone
With Mujgos
- An operator who has actually shipped this work for paying clients
- Plain-English plan, plain-English reporting, no PDFs to interpret
- Fixed scope, real deadline. No 12-month contracts
- Decisions in 48 hours, not 4 weeks
- You keep the keys to every account, tool, and asset
Typical agency
- Junior staff in a process they cannot change
- Dashboards that confuse instead of clarify
- 12-month contracts and cancellation clauses
- Cookie-cutter playbooks they run on every client
- Padded retainers that grow quietly over time
How working with us actually goes
No 12-month contracts, no jargon, no lock-in. You pick what you need, we do the work, and you keep the keys.
- 01
Diagnose
A free 30-minute call. We figure out where you really are and what the next dollar of effort should go to.
- 02
Plan
We write the next 90 days with you. What to do first, what to skip, what to spend. So you stop guessing on Monday.
- 03
Build
We do the work. Fast and on a fixed price, not on hours billed.
- 04
Grow
Ongoing playbooks and a Slack thread or call when you're stuck. You run the business. We're the brain you call when something is off.
More inside UX & Customer Experience
- UX Strategy & Consulting A plan for the next 90 days of fixes, not a 40-page deck.
- UX Audits A walk through your site that names every leak, in writing.
- Conversion Optimization Get more bookings from the traffic you already pay for.
- Customer Journey & CX Map every step from Google search to paid invoice. Fix the ones losing you money.
Ready when you are.
Pick the offer that fits. We'll meet you there.