Data & Analytics.
Five numbers in your inbox on Monday morning. Not a 12-tab dashboard nobody opens.
Most analytics setups are theater. A fancy BI tool, a 12-tab Looker Studio, and an owner who still runs the business on gut feel. We build the opposite. One report. Five numbers. Every Monday. Read it in 60 seconds before your first coffee.
The work starts with the tracking. Most sites have it wrong. GA4 set up with the default events. Conversions firing on the wrong page. UTMs that nobody is consistent about. Server-side tagging never set up so 30 percent of the data is missing on iOS. Cookies broken since the consent banner went in. We fix the foundation first. GA4 configured properly. GTM cleaned up. Server-side tracking running through a Cloudflare Worker or a sGTM server. Conversion API on Meta. The numbers you report on have to be the numbers that actually happened.
The lie the BI vendors sell is 'real-time dashboards across every channel, drillable to the SKU level'. You do not need that. The owners who grow their business consistently look at five numbers on a Monday morning and decide what to push and what to cut. Revenue last week vs forecast. Leads or orders last week vs forecast. Cost per acquisition. Marketing-qualified pipeline value. Cash in the bank. That is the dashboard. Everything else is a distraction from making the decision.
Once the data is clean and the weekly report is shipping, the work shifts to attribution and forecasting. Where did the budget we spent on Meta last month actually show up in revenue? Which channel is the cheapest source of customers right now, and which is being over-funded? What is next month going to look like if nothing changes? We build the answers into the same Monday report. You stop arguing with the head of marketing about which channel deserves more budget. The numbers settle it.
- 20 yrsDoing this professionally, 40,000 hours of it
- 1,000+Entrepreneurs helped
- 1.6M+Views on 150+ how-to videos. Check the work before you buy
Industry benchmarks, not our client data
The gap ai & data has to close
- 4 hours A repeated weekly task nobody has looked at, still done by hand
- Under 1 hour The same task once it is automated, on the workflows where this works at all
Adoption among smaller businesses has roughly doubled in two years and still sits under 40 percent, against about 72 percent of large enterprises. The gap is not access to the tools. Everyone has the same models. It is that nobody has sat down and worked out which repeated task is worth automating first.
The honest scope: this works on well-defined, repetitive, text-and-data work, and it does not work on judgement calls or anything where being wrong once is expensive. You will see a 35 percent operating-cost reduction quoted around AI adoption. It is self-reported by the people who bought it, so treat it as a reason to run one pilot on one real workflow and measure it, not as a number for a business case.
Source: 2026 SMB AI adoption and automation reports (time savings and cost reductions are self-reported)
This is for you if
- Your weekly numbers come from four dashboards and nobody trusts the totals
- GA4 is 'installed' and you could not get a real revenue number out of it if your life depended on it
- You are making decisions on gut because the data is too messy to read
- You want one Looker Studio report that loads in five seconds and answers three questions
What it costs
No proposal theatre. These are the real numbers, and the full list for every service is on the pricing page.
- $850£650 Advanced Tracking & Data Infrastructure One-time setup of GA4, GTM, server-side tracking, consent, conversion tracking, and the foundation for everything downstream. The starting point for any real analytics work.
- $190£150/hr Advanced Technical BigQuery setup, Looker Studio builds, attribution modeling, custom reporting. Most engagements run 10 to 30 hours beyond the initial $850£650 setup.
Need a number for your situation?
The prices above cover the standard engagement. If yours is bigger, messier, or does not look like any of that, tell us where you are and what you are trying to fix and we will come back with a straight price and a timeline. No lock-in, no "discovery phases", no surprises.
What this looks like when it works
- You can read your business in 60 seconds on Monday morning, before your first coffee
- The numbers you report on are the numbers that actually happened, because the tracking is finally clean
- Budget arguments end because the channel ROI is on one page and everyone is looking at the same data
- You catch a bad month in week one, not week four, because the forecast drifts before the bank balance does
- Your accountant, your marketing lead, and your sales team all use the same numbers, and they stop disagreeing about which version is real
How we approach data & analytics
The handful of principles that decide what we do and what we skip.
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Fix the tracking first
No report on broken data. We clean GA4, GTM, and server-side before we build anything you will rely on.
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Five numbers, not fifty
One report, five numbers, weekly. Anything more and nobody reads it.
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Email beats dashboard
An email that arrives Monday 7am gets read. A dashboard you have to log into gets forgotten.
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Decisions, not vanity
Every number on the report has to drive a decision. If you cannot act on it, we cut it.
Questions owners ask before they commit
I already have Google Analytics. Isn't that enough?
You have data. You do not have answers. GA is a 12-tab dashboard nobody opens. We cut it to the five numbers that actually decide your week and put them in your inbox on Monday morning.
I'm not a data person. Will I understand it?
That is the point. No jargon, no charts you have to decode. Just the handful of numbers that tell you what is working and what to do about it, in plain language.
Do I need a big data project for this?
No. Most owners are drowning in data and starving for clarity. We do not build you a warehouse. We find the few numbers that matter and make them show up reliably.
How we compare to the alternatives
The honest sales argument. We will not pretend the other options do not exist.
Doing it yourself
- You and your team learning every platform from scratch
- The work eats nights and weekends
- Hard to tell what is actually working until you have burned the budget
- One channel at a time because you cannot run them all yourself
- Pricey mistakes you eat alone
With Mujgos
- An operator who has actually shipped this work for paying clients
- Plain-English plan, plain-English reporting, no PDFs to interpret
- Fixed scope, real deadline. No 12-month contracts
- Decisions in 48 hours, not 4 weeks
- You keep the keys to every account, tool, and asset
Typical agency
- Junior staff in a process they cannot change
- Dashboards that confuse instead of clarify
- 12-month contracts and cancellation clauses
- Cookie-cutter playbooks they run on every client
- Padded retainers that grow quietly over time
How working with us actually goes
No 12-month contracts, no jargon, no lock-in. You pick what you need, we do the work, and you keep the keys.
- 01
Diagnose
A free 30-minute call. We figure out where you really are and what the next dollar of effort should go to.
- 02
Plan
We write the next 90 days with you. What to do first, what to skip, what to spend. So you stop guessing on Monday.
- 03
Build
We do the work. Fast and on a fixed price, not on hours billed.
- 04
Grow
Ongoing playbooks and a Slack thread or call when you're stuck. You run the business. We're the brain you call when something is off.
More inside AI & Data
- AI for Marketing Use AI for the marketing work that repeats. Skip the rest.
- AI Automation Automate the work that repeats. Keep the humans on the work that doesn't.
- Machine Learning Consulting Find out if you actually need ML before you spend a fortune building it.
- Conversational AI Build a chatbot only when it earns its keep. Most don't.
Ready when you are.
Pick the offer that fits. We'll meet you there.