<?xml version="1.0" encoding="UTF-8"?><rss version="2.0"><channel><title>Michal Mujgos</title><link>https://mujgos.com/</link><description>I help service businesses start and grow to $1m/year with an exponential system: high-converting websites and advertising for local service businesses.</description><language>en</language><item><title>DIY vs hiring: what running your own ads really costs</title><link>https://mujgos.com/hire-an-agency/diy-vs-hiring-a-marketing-agency-cost/</link><guid>https://mujgos.com/hire-an-agency/diy-vs-hiring-a-marketing-agency-cost/</guid><description>DIY marketing looks free until you price your time, tools, and the 20 to 40 percent beginner leak. Here is the honest all-in cost of DIY versus an agency.</description><pubDate>Fri, 10 Jul 2026 00:00:00 GMT</pubDate></item><item><title>How to choose a marketing agency: 8 red flags to avoid</title><link>https://mujgos.com/hire-an-agency/how-to-choose-a-marketing-agency/</link><guid>https://mujgos.com/hire-an-agency/how-to-choose-a-marketing-agency/</guid><description>The 8 red flags to watch for when choosing a marketing agency, from who owns your ad account to lock-in contracts, and what an honest agency does instead.</description><pubDate>Fri, 10 Jul 2026 00:00:00 GMT</pubDate></item><item><title>5 ways a marketing agency actually saves you money</title><link>https://mujgos.com/hire-an-agency/how-a-marketing-agency-saves-you-money/</link><guid>https://mujgos.com/hire-an-agency/how-a-marketing-agency-saves-you-money/</guid><description>Hiring an agency looks like a new cost. Done right it is the opposite: 5 ways a good agency pays for itself out of the waste it removes, with real numbers.</description><pubDate>Fri, 10 Jul 2026 00:00:00 GMT</pubDate></item><item><title>Is a marketing agency worth it for a small local business?</title><link>https://mujgos.com/hire-an-agency/is-a-marketing-agency-worth-it-for-a-small-business/</link><guid>https://mujgos.com/hire-an-agency/is-a-marketing-agency-worth-it-for-a-small-business/</guid><description>An agency is worth it for a small business when job value, ad spend, and your spare time line up. Here is the honest framework, with the maths, to decide.</description><pubDate>Fri, 10 Jul 2026 00:00:00 GMT</pubDate></item><item><title>7 signs your business needs a Google Ads agency</title><link>https://mujgos.com/hire-an-agency/signs-you-need-a-google-ads-agency/</link><guid>https://mujgos.com/hire-an-agency/signs-you-need-a-google-ads-agency/</guid><description>Seven honest signs it's time to hand off Google Ads: leaking budget, no call tracking, a phone that rings the same. When to hire, and when to keep doing it yourself.</description><pubDate>Fri, 10 Jul 2026 00:00:00 GMT</pubDate></item><item><title>6 signs it's time to hand off your Facebook and Instagram ads</title><link>https://mujgos.com/hire-an-agency/signs-you-need-a-meta-ads-agency/</link><guid>https://mujgos.com/hire-an-agency/signs-you-need-a-meta-ads-agency/</guid><description>Six signs it's time to hand off your Facebook and Instagram ads: boosted posts, a dead Pixel, no retargeting, weak creative. Plus when to skip Meta entirely.</description><pubDate>Fri, 10 Jul 2026 00:00:00 GMT</pubDate></item><item><title>When to hire an SEO agency (and when to wait)</title><link>https://mujgos.com/hire-an-agency/when-to-hire-an-seo-agency/</link><guid>https://mujgos.com/hire-an-agency/when-to-hire-an-seo-agency/</guid><description>SEO is a slow compounding channel, not a this-month lever. The honest signs it's worth hiring an SEO agency, and when to run ads and wait instead.</description><pubDate>Fri, 10 Jul 2026 00:00:00 GMT</pubDate></item><item><title>Best Way to Start and Get Into Electrical Business</title><link>https://mujgos.com/electrical-business/best-way-to-start-and-get-into-electrical-business/</link><guid>https://mujgos.com/electrical-business/best-way-to-start-and-get-into-electrical-business/</guid><description>Best way to start an electrical business: a fixed sequence of license, entity, gear, then leads. A journeyman can open in 8 to 12 weeks for $8k to $30k.</description><pubDate>Sat, 06 Jun 2026 00:00:00 GMT</pubDate></item><item><title>Buying Equipment and Supplies for Electrical Business</title><link>https://mujgos.com/electrical-business/buying-equipment-and-supplies-for-electrical-business/</link><guid>https://mujgos.com/electrical-business/buying-equipment-and-supplies-for-electrical-business/</guid><description>Buying equipment for an electrical business? A first-van kit runs $18k to $30k including the van. Tools, test gear, and PPE alone are $5k to $9k.</description><pubDate>Sat, 06 Jun 2026 00:00:00 GMT</pubDate></item><item><title>How Much Profit Can an Electrical Business Make</title><link>https://mujgos.com/electrical-business/how-much-profit-can-a-electrical-business-make/</link><guid>https://mujgos.com/electrical-business/how-much-profit-can-a-electrical-business-make/</guid><description>How much profit can an electrical business make? A solo electrician nets $90k to $160k a year; a two-truck shop clears $12k to $24k a month.</description><pubDate>Sat, 06 Jun 2026 00:00:00 GMT</pubDate></item><item><title>How Much Do You Need to Start an Electrical Business</title><link>https://mujgos.com/electrical-business/how-much-do-you-need-to-start-a-electrical-business/</link><guid>https://mujgos.com/electrical-business/how-much-do-you-need-to-start-a-electrical-business/</guid><description>How much does it cost to start an electrical business? Plan $8k to $30k. A line-by-line breakdown of the van, tools, insurance, inventory, and reserves.</description><pubDate>Sat, 06 Jun 2026 00:00:00 GMT</pubDate></item><item><title>How to Advertise Your Electrical Business on Facebook</title><link>https://mujgos.com/electrical-business/how-to-advertise-electrical-business-on-facebook/</link><guid>https://mujgos.com/electrical-business/how-to-advertise-electrical-business-on-facebook/</guid><description>How to advertise an electrical business on Facebook: treat it as a brand and retargeting channel. Budget $800 to $2,000 a month for project leads.</description><pubDate>Sat, 06 Jun 2026 00:00:00 GMT</pubDate></item><item><title>How to Advertise Your Electrical Business on Google</title><link>https://mujgos.com/electrical-business/how-to-advertise-electrical-business-on-google/</link><guid>https://mujgos.com/electrical-business/how-to-advertise-electrical-business-on-google/</guid><description>How to advertise an electrical business on Google: rank in three placements. LSAs convert 30 to 55 percent of leads, the best rate of any paid channel.</description><pubDate>Sat, 06 Jun 2026 00:00:00 GMT</pubDate></item><item><title>How to Advertise Your Electrical Business</title><link>https://mujgos.com/electrical-business/how-to-advertise-electrical-business/</link><guid>https://mujgos.com/electrical-business/how-to-advertise-electrical-business/</guid><description>How to advertise an electrical business: layer channels in payback order, GBP first then Google LSAs. Budget 6 to 12 percent of revenue in year one.</description><pubDate>Sat, 06 Jun 2026 00:00:00 GMT</pubDate></item><item><title>How to Get Clients and Customers for an Electrical Business</title><link>https://mujgos.com/electrical-business/how-to-get-clients-customers-for-a-electrical-business/</link><guid>https://mujgos.com/electrical-business/how-to-get-clients-customers-for-a-electrical-business/</guid><description>How to get clients for an electrical business: a 7-channel playbook where GBP, Google LSAs, and builder referrals drive 60 to 80 percent of revenue.</description><pubDate>Sat, 06 Jun 2026 00:00:00 GMT</pubDate></item><item><title>How Do I Set Up and Register an Electrical Business</title><link>https://mujgos.com/electrical-business/how-do-i-set-up-and-register-a-electrical-business/</link><guid>https://mujgos.com/electrical-business/how-do-i-set-up-and-register-a-electrical-business/</guid><description>How to set up and register an electrical business: entity, EIN, license, bond, and insurance in order. Total cost $1,200 to $3,500 over 4 to 6 weeks.</description><pubDate>Sat, 06 Jun 2026 00:00:00 GMT</pubDate></item><item><title>How to Grow an Electrical Business</title><link>https://mujgos.com/electrical-business/how-to-grow-a-electrical-business/</link><guid>https://mujgos.com/electrical-business/how-to-grow-a-electrical-business/</guid><description>How to grow an electrical business: fix pricing to a $130 hourly rate, then hire an apprentice first. A two-truck shop clears $12k to $24k a month.</description><pubDate>Sat, 06 Jun 2026 00:00:00 GMT</pubDate></item><item><title>How to Make a Logo for Your Electrical Business</title><link>https://mujgos.com/electrical-business/how-to-make-a-logo-electrical-business/</link><guid>https://mujgos.com/electrical-business/how-to-make-a-logo-electrical-business/</guid><description>How to make a logo for an electrical business: spend $0 to $300 on a two-color, bold sans-serif mark that reads at 50 feet and at 12 pixels.</description><pubDate>Sat, 06 Jun 2026 00:00:00 GMT</pubDate></item><item><title>How to Make a Website for Your Electrical Business</title><link>https://mujgos.com/electrical-business/how-to-make-a-website-for-electrical-business/</link><guid>https://mujgos.com/electrical-business/how-to-make-a-website-for-electrical-business/</guid><description>How to make a website for an electrical business: a six-page DIY site for $0 to $500 with tap-to-call, a 5-field quote form, and embedded reviews.</description><pubDate>Sat, 06 Jun 2026 00:00:00 GMT</pubDate></item><item><title>How to Promote Your Electrical Business Locally</title><link>https://mujgos.com/electrical-business/how-to-promote-electrical-business-locally/</link><guid>https://mujgos.com/electrical-business/how-to-promote-electrical-business-locally/</guid><description>How to promote an electrical business locally: the five-places rule of Map Pack, yard signs, a banner, a GC wall, and Nextdoor wins jobs at 3 to 5x.</description><pubDate>Sat, 06 Jun 2026 00:00:00 GMT</pubDate></item><item><title>How to Promote Your Electrical Business on Instagram</title><link>https://mujgos.com/electrical-business/how-to-promote-electrical-business-on-instagram/</link><guid>https://mujgos.com/electrical-business/how-to-promote-electrical-business-on-instagram/</guid><description>How to promote an electrical business on Instagram: a trust channel that yields 0 to 4 leads a month in year one, 4 to 12 by year two. Reels win reach.</description><pubDate>Sat, 06 Jun 2026 00:00:00 GMT</pubDate></item><item><title>How to Promote Your Electrical Business on YouTube</title><link>https://mujgos.com/electrical-business/how-to-promote-electrical-business-on-youtube/</link><guid>https://mujgos.com/electrical-business/how-to-promote-electrical-business-on-youtube/</guid><description>How to promote an electrical business on YouTube: local-keyword videos rank for years and feed 1 to 5 leads a month each, after a 6 to 12 month ramp.</description><pubDate>Sat, 06 Jun 2026 00:00:00 GMT</pubDate></item><item><title>How to Promote Your Electrical Business on TikTok</title><link>https://mujgos.com/electrical-business/how-to-promote-electrical-business-on-tik-tok/</link><guid>https://mujgos.com/electrical-business/how-to-promote-electrical-business-on-tik-tok/</guid><description>How to promote an electrical business on TikTok: a brand and recruiting channel worth running only in a 200k+ metro. Expect 0 to 4 leads a month at first.</description><pubDate>Sat, 06 Jun 2026 00:00:00 GMT</pubDate></item><item><title>How to Run Facebook for Your Electrical Business</title><link>https://mujgos.com/electrical-business/how-to-run-facebook-for-electrical-business/</link><guid>https://mujgos.com/electrical-business/how-to-run-facebook-for-electrical-business/</guid><description>How to run Facebook for an electrical business: set up Meta Business Manager, post 2 to 4 times a week, and reply fast. Expect 0 to 3 organic leads a month.</description><pubDate>Sat, 06 Jun 2026 00:00:00 GMT</pubDate></item><item><title>How to Run Google Ads for Your Electrical Business</title><link>https://mujgos.com/electrical-business/how-to-run-google-ads-for-electrical-business/</link><guid>https://mujgos.com/electrical-business/how-to-run-google-ads-for-electrical-business/</guid><description>How to run Google Ads for an electrical business: run LSAs before Search Ads, build negative keywords, and budget $1,200 to $2,500 a month to start.</description><pubDate>Sat, 06 Jun 2026 00:00:00 GMT</pubDate></item><item><title>How to Start an Electrical Business Step by Step</title><link>https://mujgos.com/electrical-business/how-to-start-a-electrical-business-step-by-step/</link><guid>https://mujgos.com/electrical-business/how-to-start-a-electrical-business-step-by-step/</guid><description>How to start an electrical business step by step: a 10-step launch from license to first call in 8 to 20 weeks, with $8k to $30k in startup cash.</description><pubDate>Sat, 06 Jun 2026 00:00:00 GMT</pubDate></item><item><title>How to Successfully Run an Electrical Business</title><link>https://mujgos.com/electrical-business/how-to-successfully-run-a-electrical-business/</link><guid>https://mujgos.com/electrical-business/how-to-successfully-run-a-electrical-business/</guid><description>How to successfully run an electrical business: master dispatch, materials, finances, and follow-up. Invoice within 24 hours to cut days-to-pay from 28 to 8.</description><pubDate>Sat, 06 Jun 2026 00:00:00 GMT</pubDate></item><item><title>Identifying the Ideal Locations for Your Electrical Business</title><link>https://mujgos.com/electrical-business/identifying-the-ideal-locations-for-electrical-business/</link><guid>https://mujgos.com/electrical-business/identifying-the-ideal-locations-for-electrical-business/</guid><description>Ideal locations for an electrical business: target 15 to 30 zip codes within a 25 to 40 minute drive, ranked by housing age, income, and permits.</description><pubDate>Sat, 06 Jun 2026 00:00:00 GMT</pubDate></item><item><title>Best Way to Start and Get Into Excavation Business</title><link>https://mujgos.com/excavation-business/best-way-to-start-and-get-into-excavation-business/</link><guid>https://mujgos.com/excavation-business/best-way-to-start-and-get-into-excavation-business/</guid><description>Best way to start an excavation business: pick a niche, get licensed, finance one machine, win a builder relationship, then run ads. Plan $25k to $75k.</description><pubDate>Sat, 06 Jun 2026 00:00:00 GMT</pubDate></item><item><title>When and How to Hire and Train Staff for Electrical</title><link>https://mujgos.com/electrical-business/when-and-how-to-hire-and-train-staff-for-electrical/</link><guid>https://mujgos.com/electrical-business/when-and-how-to-hire-and-train-staff-for-electrical/</guid><description>When to hire staff for an electrical business: at $14k-plus months for three running, hire an apprentice at $18 to $28 an hour, not a journeyman.</description><pubDate>Sat, 06 Jun 2026 00:00:00 GMT</pubDate></item><item><title>Setting Best Prices and Billing for Your Electrical Business</title><link>https://mujgos.com/electrical-business/setting-best-prices-and-billing-for-electrical-business/</link><guid>https://mujgos.com/electrical-business/setting-best-prices-and-billing-for-electrical-business/</guid><description>Setting prices and billing for an electrical business: flat-rate pricing, an $89 to $149 diagnostic fee, and 35 to 60 percent material markup hold margin.</description><pubDate>Sat, 06 Jun 2026 00:00:00 GMT</pubDate></item><item><title>Buying Equipment and Supplies for Excavation Business</title><link>https://mujgos.com/excavation-business/buying-equipment-and-supplies-for-excavation-business/</link><guid>https://mujgos.com/excavation-business/buying-equipment-and-supplies-for-excavation-business/</guid><description>Buying equipment for an excavation business: a used track loader runs $35k to $60k, a 4-5 ton mini $65k to $95k, plus the right truck and trailer combo.</description><pubDate>Sat, 06 Jun 2026 00:00:00 GMT</pubDate></item><item><title>How Do I Set Up and Register an Excavation Business</title><link>https://mujgos.com/excavation-business/how-do-i-set-up-and-register-a-excavation-business/</link><guid>https://mujgos.com/excavation-business/how-do-i-set-up-and-register-a-excavation-business/</guid><description>How to register an excavation business: the exact order for LLC, EIN, contractor license, surety bond, insurance, and 811. About $3k to $8k in first-year fees.</description><pubDate>Sat, 06 Jun 2026 00:00:00 GMT</pubDate></item><item><title>How Much Do You Need to Start an Excavation Business</title><link>https://mujgos.com/excavation-business/how-much-do-you-need-to-start-a-excavation-business/</link><guid>https://mujgos.com/excavation-business/how-much-do-you-need-to-start-a-excavation-business/</guid><description>How much does it cost to start an excavation business? Plan $25k bare-bones to $150k turnkey, with most single-operator launches at $40k to $75k cash in.</description><pubDate>Sat, 06 Jun 2026 00:00:00 GMT</pubDate></item><item><title>How Much Profit Can an Excavation Business Make</title><link>https://mujgos.com/excavation-business/how-much-profit-can-a-excavation-business-make/</link><guid>https://mujgos.com/excavation-business/how-much-profit-can-a-excavation-business-make/</guid><description>How much profit can an excavation business make? A single machine nets $8k to $18k a month, a small fleet $20k to $45k, set by utilization and bid accuracy.</description><pubDate>Sat, 06 Jun 2026 00:00:00 GMT</pubDate></item><item><title>How to Advertise Excavation Business on Facebook</title><link>https://mujgos.com/excavation-business/how-to-advertise-excavation-business-on-facebook/</link><guid>https://mujgos.com/excavation-business/how-to-advertise-excavation-business-on-facebook/</guid><description>Facebook for excavation works for residential lead gen, retargeting website visitors, and recruiting operators. Expect $25 to $80 per lead, not commercial work.</description><pubDate>Sat, 06 Jun 2026 00:00:00 GMT</pubDate></item><item><title>How to Advertise Excavation Business on Google</title><link>https://mujgos.com/excavation-business/how-to-advertise-excavation-business-on-google/</link><guid>https://mujgos.com/excavation-business/how-to-advertise-excavation-business-on-google/</guid><description>Google for excavation: run Local Services Ads, Search Ads, and the free map pack for residential leads. Budget $800 to $2,500 a month for one machine.</description><pubDate>Sat, 06 Jun 2026 00:00:00 GMT</pubDate></item><item><title>How to Advertise Excavation Business</title><link>https://mujgos.com/excavation-business/how-to-advertise-excavation-business/</link><guid>https://mujgos.com/excavation-business/how-to-advertise-excavation-business/</guid><description>How to advertise an excavation business: builder relationships drive 60 to 80 percent of commercial revenue, Google wins residential. Spend 3 to 7 percent.</description><pubDate>Sat, 06 Jun 2026 00:00:00 GMT</pubDate></item><item><title>How to Get Clients Customers for an Excavation Business</title><link>https://mujgos.com/excavation-business/how-to-get-clients-customers-for-a-excavation-business/</link><guid>https://mujgos.com/excavation-business/how-to-get-clients-customers-for-a-excavation-business/</guid><description>How to get excavation clients: builder and GC relationships drive 50 to 80 percent of revenue. One steady custom-home builder is worth $80k to $400k a year.</description><pubDate>Sat, 06 Jun 2026 00:00:00 GMT</pubDate></item><item><title>How to Grow an Excavation Business</title><link>https://mujgos.com/excavation-business/how-to-grow-a-excavation-business/</link><guid>https://mujgos.com/excavation-business/how-to-grow-a-excavation-business/</guid><description>How to grow an excavation business: fill machine one to 75 percent utilization, hire a second operator, add a machine and foreman, then an estimator.</description><pubDate>Sat, 06 Jun 2026 00:00:00 GMT</pubDate></item><item><title>How to Make a Logo Excavation Business</title><link>https://mujgos.com/excavation-business/how-to-make-a-logo-excavation-business/</link><guid>https://mujgos.com/excavation-business/how-to-make-a-logo-excavation-business/</guid><description>How to make an excavation logo that reads at 50 feet on a truck door: heavy sans-serif type, one silhouette, two colors. Costs $0 DIY to $800 designer-led.</description><pubDate>Sat, 06 Jun 2026 00:00:00 GMT</pubDate></item><item><title>How to Make a Website for Excavation Business</title><link>https://mujgos.com/excavation-business/how-to-make-a-website-for-excavation-business/</link><guid>https://mujgos.com/excavation-business/how-to-make-a-website-for-excavation-business/</guid><description>How to make an excavation website that converts: five pages, real jobsite photos, click-to-call, and a quote form. Phone calls convert at 30 to 50 percent.</description><pubDate>Sat, 06 Jun 2026 00:00:00 GMT</pubDate></item><item><title>How to Promote Excavation Business Locally</title><link>https://mujgos.com/excavation-business/how-to-promote-excavation-business-locally/</link><guid>https://mujgos.com/excavation-business/how-to-promote-excavation-business-locally/</guid><description>How to promote an excavation business locally: Google Business Profile, 30+ reviews, HBA membership, and supplier referrals. The engine costs $1k to $2k a year.</description><pubDate>Sat, 06 Jun 2026 00:00:00 GMT</pubDate></item><item><title>How to Promote Excavation Business on Instagram</title><link>https://mujgos.com/excavation-business/how-to-promote-excavation-business-on-instagram/</link><guid>https://mujgos.com/excavation-business/how-to-promote-excavation-business-on-instagram/</guid><description>Instagram for excavation builds brand, recruits operators, and closes referrals. Post 3 times a week, lead with Reels. They reach 5 to 20x what a photo does.</description><pubDate>Sat, 06 Jun 2026 00:00:00 GMT</pubDate></item><item><title>How to Promote Excavation Business on TikTok</title><link>https://mujgos.com/excavation-business/how-to-promote-excavation-business-on-tik-tok/</link><guid>https://mujgos.com/excavation-business/how-to-promote-excavation-business-on-tik-tok/</guid><description>TikTok for excavation wins operator recruiting and local brand awareness, not commercial contracts. The first 3 seconds decide reach. Post 3 to 5 times a week.</description><pubDate>Sat, 06 Jun 2026 00:00:00 GMT</pubDate></item><item><title>How to Promote Excavation Business on YouTube</title><link>https://mujgos.com/excavation-business/how-to-promote-excavation-business-on-youtube/</link><guid>https://mujgos.com/excavation-business/how-to-promote-excavation-business-on-youtube/</guid><description>YouTube for excavation is the slowest channel and the only one that compounds. A ranked local cost video produces leads for 3+ years. Post every 2 to 4 weeks.</description><pubDate>Sat, 06 Jun 2026 00:00:00 GMT</pubDate></item><item><title>How to Run Facebook for Excavation Business</title><link>https://mujgos.com/excavation-business/how-to-run-facebook-for-excavation-business/</link><guid>https://mujgos.com/excavation-business/how-to-run-facebook-for-excavation-business/</guid><description>How to run Facebook for excavation: set up Business Manager, run residential lead-gen from Ads Manager, never Boost. Budget $600 to $1,200 a month.</description><pubDate>Sat, 06 Jun 2026 00:00:00 GMT</pubDate></item><item><title>How to Start an Excavation Business Step by Step</title><link>https://mujgos.com/excavation-business/how-to-start-a-excavation-business-step-by-step/</link><guid>https://mujgos.com/excavation-business/how-to-start-a-excavation-business-step-by-step/</guid><description>How to start an excavation business step by step: a 10-step launch checklist from niche to first job over 8 to 16 weeks. The license is the bottleneck.</description><pubDate>Sat, 06 Jun 2026 00:00:00 GMT</pubDate></item><item><title>How to Run Google Ads for Excavation Business</title><link>https://mujgos.com/excavation-business/how-to-run-google-ads-for-excavation-business/</link><guid>https://mujgos.com/excavation-business/how-to-run-google-ads-for-excavation-business/</guid><description>How to run Google Ads for excavation: set up LSAs first at $35 to $90 a lead, then Search Ads, with negative keywords on day one. Judge on cost per job.</description><pubDate>Sat, 06 Jun 2026 00:00:00 GMT</pubDate></item><item><title>How to Successfully Run an Excavation Business</title><link>https://mujgos.com/excavation-business/how-to-successfully-run-a-excavation-business/</link><guid>https://mujgos.com/excavation-business/how-to-successfully-run-a-excavation-business/</guid><description>How to run an excavation business: keep iron maintained, dispatch tight, bid from takeoffs, review every job over $10k. Daily discipline drives the profit.</description><pubDate>Sat, 06 Jun 2026 00:00:00 GMT</pubDate></item></channel></rss>